Consumer Buying

Behaviour
of Smart TV Market

 Presented by :
Nikhilesh Moharir
Kamlakar Ghogale
Sanket Parab
Kunal Tambe
Yogesh Pote
Mahesh Jagdale

INTRODUCTION
Television is commercially available since the
late 1920s.
The television set has become common-place
in homes, businesses and institutions.
Television employed a combination of optical,
mechanical and electronic technologies to
capture, transmit and display a visual image.
Telecommunication medium for transmitting
and receiving moving images that can be
monochrome or colored, with accompanying
sound.

Conti..,
Represents a new lifestyle that lets you
communicate with the world, experience joy,
share your emotions and make a statement.
Smart TV also referred as a connected TV or
Hybrid TV.
Works as a television set with integrated
internet capabilities.
Smart TV revolutionize the landscape of our
home entertainment.
Smart TV is the fast multitasking for the best
uses.

Indian TV
1920
history

198
0

200
0

201
2

FEATURES
High definition display
Internet(web browsing)
USB connectivity
Conversion facility from 2D to 3D
Video conferencing
Data storage facility
Face recognition
Motion control

Age Group liked Smart TV

40.00%

37.50%

35.00%
30.00%
25.00% 25.00%
20.00%

20.00%

People %
17.50%

15.00%
10.00%
5.00%
0.00%
20-30

31-40

41-50

Above 50

People Occupation Graph

37.50%

40.00%
35.00%
30.00%

27.50%

22.50%

25.00%
20.00%
15.00%

12.50%

10.00%
5.00%
0.00%

Non Gov.

Gov.

Business

Others

How People get informed?

Friends; 15%

Internet; 25%

News Paper; 20%

Radio; 3%
Ads on TV; 38%

Internet
Ads on TV
Radio
News Paper
Friends

Product Availability in Market

Can't Say; 5%
No; 13%

Yes
No
Can't Say
Yes; 83%

60.00%
50.00%

Product Preference by The Public

40.00%
30.00%

27.50%

20.00%

17.50%

10.00%
0.00%

LCD

55.00%
LED

Plasma

Brand Preference By Public

RATE

45%
40%

40%
35%

35%
30%
25%

23%
RATE

20%
15%
10%
5%
0%

2%

LG

SAMSUNG

SONY

VIDEOCON

Most considerable thing

30.00%

25.00%

25.00%
20.00%

25.00%

20.00%

15.00%
10.00%
5.00%
0.00%

30.00%

Feature liked by people

40.00%

37.50%

35.00%
30.00%
25.00%

25.00%

25.00%

3D

Other

20.00%
15.00%

12.50%

10.00%
5.00%
0.00%

HD Display

Internet /Storage

Price Satisfaction
50.00%

47.50%

45.00%
40.00%
35.00%
30.00%

27.50%

25.00%
20.00%

17.50%

15.00%
10.00%

7.50%

5.00%
0.00%

Highly Satisfied

Satisfied

Neutral

Dissatisfied

Better Services Provided by Brand

45.00%
40.00%

35.00%

35.00%
30.00%
25.00%
20.00%
15.00%

12.50%

10.00%

7.50%

5.00%
0.00%

42.50%

Samsung

LG

Sony

Videocon

2.50%

Others

FINDINGS
By the introduction of Smart TV we can see that
the competition has increased between the
respective companies.
In this survey we found that the demand of LED
Smart TV was more than that of LCD and Plasma
among the consumers.
The consumers of Smart TV are mainly concern
about the features like quality of the display and
the technical properties (internet accessibility).
High price is one of the major factors which
affect the consumer buying behavior regarding
Smart TV.

RECOMMENDATION
Company should promote their product and make
them available in the remote areas of Mumbai.
In the companies perspective they should
develop the technology that deduct the price of
smart TV in order to segment the middle income
group.
The company should segment the other age
group 20-30 & 40 above to increase the sale.
The company should increase the post purchase
services of Smart TV in order to attract the
consumers.

RESEARCH METHODOLGY
Primary source of data has been collected
through questionnaire.
Secondary source of data collected from
organizational record , catalog.
Sample size 40
Statistical method is used to summarize and
describe the collected data.
Graphical methods has been used to show
the data analysis.

Thank
you