Presented by

Abhishek Chanana

Agenda

Fresh Fruits & Vegetables export

Processed Foods

Problems

Opportunities/Recommendations

Top Exporters from India

Fresh Fruits in India

Fruit and Vegetable Basket of the World

Over 90% of Indias exports in fresh products goes to west Asia and East European
markets.

Indias exports of Fresh Fruit and Vegetable increased to Rs. 2437.12 Crores in 2007-08.
Which is including the products like Fresh Onion, Walnut, Fresh Mangos, Fresh Grapes
and other fresh Fruits & Vegetables.

India ranks fifth in the world in cropped area under cultivation and production of
potatoes. India produces 41% of worlds mangoes, 23%bananas, 24% cashew nuts, 36 %
green peas and 10% onion

Onions

India is the second largest onion growing country in the world. Indian onions are famous for their
pungency and are available round the year. Indian onions has two crop cycles, first harvesting starts
in November to January and the second harvesting from January to May.

Facts and Figures : Onion is the fourth most important commercial vegetable crop covering an
area of 593 thousand hectares which is 10% of total vegetable area. The production of onion in the
country is 7515 thousand MT accounting for 8.9% of the total vegetable production.

The total onion export from India during the year 2007-08 was 1008 thousand worth Rs. 1035
crores. Modern pack houses for sorting, grading and packing of the quality onions are available at
production zones. Guidelines has been framed to determine the compliance with maximum residue
levels (MRLs) for the identified pesticides .Grade designation and quality development parameters
has been set up.

Major Export Destinations (2007-08) : Bangladesh, Malaysia, UAE, Sri Lanka, Nepal.

Mangoes

The total export value of the main exporting fruit crop from India is mango.

Areas of Cultivation : The major mango-growing states are Andhra Pradesh, Uttar
Pradesh, West Bengal, Maharashtra, Gujarat and Karnataka. Andhra Pradesh ranks first
in mango production with a share of 20% and highest productivity

India Facts and Figures : Mango is most important fruit accounting for 37.60% of
area (1.3 million hectares) and for 22.21% of total fruit production (14.0 million metric
tonnes) in the country. Indias share in the world production of mango is 54.2%. The
total mango export from India during the year 2007-08 was 54350.80 MT with the
value of Rs. 127.42 Crores.

Major Export Destinations (2007-08) : UAE, UK, Bangladesh, Nepal, Saudi Arabia.

Commercial varieties

Wallnut ( Dried Nuts )

Walnut is the most important temperate nut fruit of the country. Walnut in India are
found in different sizes and shapes. The Indian walnuts are categorized into 4 categories
viz., paper-shelled, thin-shelled, medium-shelled and hard-shelled.

Areas of Cultivation : The major growing area are Jammu and Kashmir, Uttaranchal
and Himachal Pradesh, with Jammu & Kashmir occupying the largest share in total area
and production.

Varieties: Walnut varieties grown in different states of India are:

India Facts and Figures : The total area

under
walnut
in Indiaand
is 85
thousand
Lake
English,
Drainovsky
Opex
Caulchryhectares
with anand
annual
production of 107 thousand MT. The total walnut export from India
Jammu
Kashmir
during the year 2007-08 was 6716 MT with a value of Rs. 162 crores.

Himachal Pradesh

Gobind, Eureka, Placentia, Wilson, Franquetfe and Kashmir Budded

Major Export Destinations (2007-08) : Spain, Netherlands, New Zealand, Nepal,

Indonesia and Singapore.
Uttaranchal

Chakrata Selections

Grapes

Indian grapes come in varied characteristics namely coloured, white, seeded, unseeded, large and small berries. Indian
grapes are successfully grown at and above 250 mean sea level.

Varieties: More than 20 varieties are under cultivation in India. However, only a dozen are commercially grown. They
can be grouped under following 4 categories based on colour and seeds

Currently, Thompson Seedless is the ruling grape variety occupying 55% of the area with its clones. Bangalore Blue
occupies approximately 15% of the total area while Anab-e-Shahi and Dilkhush (15%), Sharad Seedless (5%), Perlette
(5%) and Gulabi and Bhokri together (5%).

Areas of Cultivation : Major grape-growing states are Maharashtra, Karnataka, Andhra Pradesh, Tamil Nadu, and the
north-western region covering Punjab, Haryana, western Uttar Pradesh, Rajasthan and Madhya Pradesh. Maharashta

Coloured
seeded
Blue,
Gulabi and
(Muscat)
ranks
first in terms
of production accounting for more thanBangalore
75% of total
production
highest productivity in the
country.

Coloured
seedless
Beauty Seedless
Sharad
Seedless
Facts
and Figures
: Grape is one of the important fruit covering
an area ofand
60.2
thousand
hectares occupying 1.30% of
the total area. The total production of grapes in India is 1,546 thousand MT. The total grape export from India during
the year
2007-08
season was 96963 MT worth RsAnab-e-Shahi,
317.83 crores. Dilkhush (clone of Anab-e-Shahi)
White
seeded

Major Export Destinations (2007-08) : Netherlands, UK, Bangladesh, UAE, Germany.

White seedless

Perlette, Pusa Seedless, Thompson Seedless, and its clones Tas-A-Ganesh,

Sonaka and Manik Chaman

Other Fresh Vegetables

India grows the largest number of vegetables from temperate to humid tropics and from
sea-level to snowline

Major vegetables grown in India are Potato, Onion, Tomato, Cauliflower, Cabbage,
Bean, Egg Plants, Cucumber and Garkin, Frozen Peas, Garlic and okra.

Areas of Cultivation : The major areas producing Fresh Vegetables are Uttar Pradesh,
Orissa, Bihar, Assam, West Bengal, Maharashtra, Haryana Andhra Pradesh Karnataka,
Himachal Pradesh, Punjab, Madhya Pradesh, Gujarat. The area under Vegetable
production was 7807.5 Thousand Ha with a production of 125919.6 MT in the year
2007-08.

India Facts and Figures : Indias export of other Fresh vegetable has increased from
Rs. 433.14 Crores in 2006-07 to Rs 489.49 Crores in 2007-08.

Major Export Destinations (2007-08) : Pakistan, UAE, UK, Nepal, Saudi Arabia.

Other Fresh Fruits

The major fruits grown in India are Mangos, Grapes, Apple, Apricots, Orange, Banana Fresh,
Avocados, Guava, Lichi, Papaya, Sapota and Water Melons.

Varieties: The major varieties under Other Fresh Fruit products are as follows Apple (McIntosh,
Chaubattia Anupam, Lal Ambri, Golden Delicious) Banana Fresh (Dwarf Cavendish, Robusta,
Rasthali, Poovan) Guava (L-49, Allahabad Safeda, Banarasi, Chittidar, Harijha) Papaya(Coorg Honey
Dew, Pusa Dwarf, Pusa Giant, Pusa Majesty) ,Lichi (Shahi, Swarna Roopa, China, Kasba, Elachi,
Purbi) .

Areas of Cultivation :Maharashtra, Andhra Pradesh, Tamil Nadu, Gujarat, Karnataka, Uttar Pradesh,
West Bengal, Kerela Jammu & Kashmir, Assam, Orissa, Madhya Pradesh, Punjab.

Facts and Figures : Fresh fruits production in India cover an area of 5775.3 thousand Ha with the
production of 63502.7 thousand Mt in 2007-08. Indias total export of Other Fresh Fruits was Rs
304.53 Crores in 2007- 08.

Major Export Destinations (2007-08) : UAE, Bangladesh, Netherlands, Saudi Arabia, Nepal.

Processed Foods

India can become one of the largest fruit and vegetable exporters in the world and can
equally be a large importer given its demographic diversity.

Indias exports of Processed Food was Rs. 8975 Crores in 2007-08. Which including the
share of products like

Mango Pulp (Rs. 509.69 Crores),

Groundnuts (Rs.1054.08 Crores),

Dried and Preserved Vegetable

Guargum (Rs.1125.75 Crores),

(Rs. 429.94 Crores),

Jaggery & Confectionary

(Rs.2810.68 Crores),

Pickles and Chutneys (Rs. 250.62

Crores),

Cocoa Products (Rs.42.26 Crores),

Other Processed Fruit and

Cereal Preparations (Rs.677.35

Crores),

Vegetable (Rs. 712.20 Crores),

Pulses (Rs. 549.01 Crores),

Alcoholic and Non-Alcoholic

Beverages (Rs.338.56 Crores) and

Miscellaneous Preparations

DRIED AND PRESERVED VEGETAB

LES

India is the major producer of dried & Preserved Vegetable Like Preserved Onions,

Cucumber & Gherkins, provisionally preserved, Mushrooms of the genus agaricus, Other
mushrooms and truffles, Green Pepper in Brine, Dried Truffles, Asparagus Dried,
Dehydrated Garlic Powder, Dehydrated Garlic Flakes, Garlic Dried, Potatoes Dried,
Grams, Grams Dal, Onion Prepared/Preserved etc. Many non-traditional vegetables
mainly processed cucumber and gherkins and other vegetables produced like asparagus,
celery, bell pepper, sweet corn, green and lime beans and organically grown vegetables
are also being increasingly exported.

Varieties: The major varieties under Dried and Preserved Vegetables products are as
follows Mushroom(Button Mushroom, Oyster Mushroom, Paddy straw mushroom and
milky mushroom) Garlic (Agrifound White (G-41), Yamuna Safed (G-1), Yamuna Safed
2 (G-50), Yamuna Safed 3 (G-282), Agrifound Parvati (G-313) and Yamuna Safed 4 (G
323).

DRIED AND PRESERVED VEGETAB

LES

The individual products under this sub-head are as below:Preserved Onions Cucumber &
Gherkins, Mushrooms of the gensus agaricus, Other mushrooms and truffles, Green Pepper in
Brine, Dried Truffles, Asparagus Dried, Dehydrated Garlic Powder, Dehydrated Garlic Flakes,
Garlic Dried, Potatoes Dried, Grams, Grams Dal .

Areas of Cultivation and Processing: The raw vegetables are typically grown in field
conditions and are mainly grown in the states of jammu & kashmir, Himachal pradesh, hilly
regions of north Uttar Pradesh, TamilNadu, Maharashtra, karnataka, Gujarat, Andhra Pradesh,
Assam, Madhya Pradesh, Rajasthan, Punjab, Tripura, West Bengal and Orissa .

Facts and Figures : Indias Export of Dried & Preserved Vegetables was Rs 429.94 Crores in
2007-08.

Major Export Destinations (2007-08) : Germany , USA, Bangladesh, France, Spain.

Mango Pulp

Mango Pulp is prepared from selected varieties of Fresh Mango Fruit. Mango Pulp/Concentrate is
perfectly suited for conversion to juices, nectars, drinks, jams, fruit cheese and various other kinds of
beverages. It can also be used in puddings, bakery fillings, fruit meals for children and flavours for food
industry, and also to make the most delicious ice creams, yoghurt and confectionery.

Varieties: Main varieties of Mango Pulp are Alphonso Mango Pulp, Totapuri Mango Pulp, Kesar
Mango Pulp.

Areas of Cultivation and Processing: Two main clusters of Mango Pulp are there in the country,
which has around 65 processing units with a good backward linkage of Alphonso and Totapuri variety
of mangoes. These clusters are Chittoor in the state of Andhra Pradesh and Krishnagiri in the state of
Tamil Nadu . Some of the Processing units are in the state of Maharashtra and Gujarat.

Facts and Figures : Indias Export of Mango Pulp has increased from Rs. 505.83 Crores in 2006-07 to
Rs 509.69 Crores in 2007-08.

Major Export Destinations (2007-08) : Saudi Arabia, Netherlands, Yemen, UAE, Kuwait.

Pulses

Pulses are one of the important food crops globally due to higher protein content.
Pulses are an important group of crops in India, which is also responsible for yielding
large financial gains by amounting for a large part of the exportsVarieties: Major
pulses are grown chickpeas (gram), pigeon pea (tur or arhar), moong beans, urd (black
matpe), masur (lentil), peas and various kinds of beans .

Areas of Cultivation: The main regions with high productivity are Punjab, Haryana,
Western Uttar Pradesh, West Bengal delta region, coastal Andhra Pradesh, Tamil
Nadu, Kerala, coastal and eastern Karnataka and some parts of Maharashtra.

Facts and Figures : Indias Export of Pulses has reached to Rs 549.01 Crores in
2007-08.

Major Export Destinations (2007-08) : Pakistan, Algeria, UAE, Sri Lanka, Egypt.

Groundnuts

Varieties: The main Groundnut varieties produced in India are Kadiri-2, Kadiri-3, BG1, BG-2, Kuber , GAUG-1, GAUG-10, PG-1 , T-28, T-64, Chandra, Chitra, Kaushal,
Parkash, Amber.

Areas of Cultivation: Andhra Pradesh , Bihar , Gujarat , Haryana , Uttar Pradesh,

Maharashtra , Tamil Nadu . Madhya Pradesh are the main prodution area in India.

Facts and Figures : Indias exports of Groundnut has increased from 251428.65 (Mt)
in 2006-07 to 269587.64 (Mt) in 2007-08 .with a value of Rs 798.46 Crore in 2006-07
to Rs. 1054.08 Crores in 2007-08.

Major Export Destinations (2007-08) : Indonesia, Philippines, Malaysia, Ukraine, UK

Guar gum

Varieties:

Areas of Cultivation:The main areas of cultivation of Guargum in

a)

Hydroxy Alkylated Guar gum

b)

Carboxy Methylated Guar gum

c)

Oxidised Guar gum

d)

Acetates of Guar gum

India are Rajasthan, Gujarat, Haryana , Punjab , Uttar Pradesh ,

Madhya Pradesh , Tamil Nadu , Maharashtra , Karnataka , Andhra
Pradesh.

India Facts and Figures :Indias export of Guargum has reached to

e) in the year 2007-08.

Cationic derivatives of Guar gum
Rs 1125.75 Crores

f)

Sulphated Guar gum

g) Netherlands.
South Africa, and

Guar gum formate

h)

Guar gum acryl amide

i)

Borate cross linked Guar gum

j)

Reticulated Guar gum

Major Export Destinations (2007-08) :USA, China, Germany,

COCOA

Varieties: Cocoa Beans, Cocoa powder of coating sugar, Cocoa shells husks skins and
Cocoa butter fat & oil.Areas of Cultivation: Kerala, Karnataka, Andhra Pradesh and
Tamil Nadu.

India Facts and Figures : Indias Export of Cocoa product has increased from Rs.
40.12 Crores in 2006-07 to Rs 42.26 Crores in 2007-08.

Major Export Destinations (2007-08) : Nepal , Nigeria, Togo, Angola, Senegal.

Cereal Preparations

The individual products under this sub-head are as below:

India Facts and Figures : Indias export of Cereal Preparation products has increased
Yeast bread
Whole wheat muffins
from Rs. 598.80 Crores in 2006-07 to Rs 677.35 Crores in 2007-08.
Shredded wheat biscuits
Ginger bread
Major Export Destinations (2007-08) : USA, UK, UAE, Nepal, Sri Lanka.
Puffed wheat and puffed rice
Custard

Flaked wheat

Rice custard

Flaked corn

Macaroni and cheese

Baking powder bread

Toast

Corn bread

Alcoholic Beverages

The individual products under this sub-head are as below:

India Facts and Figures : Indias export of Alcoholic and Non Alcoholic Beverages
Wine from Rs. 221.94 Crores in 2006-07 to White
WineCrores in 2007products has increased
Rs 338.56

08 with the 50771.79 (Mt) in (2006-07) to 59614.33 (Mt) in 2007-08.

Other Wine Included Grapes
Brandy
Major Export Destinations (2007-08) : UAE, Netherlands, Angola, France,
Singapore.

Whiskies

Rum

Gin and other Gin

Pepsi

Coke

Soft Drinks

Mineral Water

MISCELLANEOUS PREPARATIONS

The individual products under this sub-head are as below:

Bakers Wares

Biscuits

Corn Flakes

Couscous

Crisp Bread

Ginger Bread

Malted Milk Food

Other Bakery products

Papads

Stuffed Paste cooked and Uncooked Paste

Facts and Figures : Indias export of Miscellaneous Preparations products has increased from 77426.45 MT in 200607 to MT 130760.28 in 2007-08 and from Rs 336.88 Crores in 2006 07 to Rs 474.47 Crores in 2007-08 .

Major Export Destinations (2007-08) : USA, UAE,UK, Canada, Nepal.

Milled Operations

The individual products under this sub-head are as below:

Wheat Or Muslin Flour

Maize (Corn) Flour

Rice Flours

Other Cereal Flours

India Facts and Figures :Indias Export of milled products was Rs.
90.42 Crores in 2007-08

Major Export Destinations (2007-08) :USA, Maldives, UAE,

Canada, Nepal.

Competition

China is the worlds largest producer and one of the worlds top exporters of fruits and
vegetables. According to FAO, China produces nearly half of the worlds vegetables
and 16 percent of the worlds fruit, including 36 percent of the worlds apples.

Top Fruit Producers

Fresh Fruit Export Market Share, by

value, 2001-2003

Problems

Vast majority of holdings are small and un-irrigated

Large tracts of low and unproductive plantations needing replacement

/ rejuvenation.

Low productivity of crops due to inferior genetic stocks and poor

management.

Inadequate supply of quality planting materials of improved varieties

High incidence of pests and diseases

Heavy post harvest losses and low utilization in processing sector

Problems

Infrastructure

Different testing procedures and conformity assessment standards are required in

different markets no one has communicated to the exporters why most of these tests are
needed.

Further, EU requires these tests only for imports from Egypt and India, while imports
from countries such as the USA and Argentina are exempted from such tests.

Another problem is that while there is no import duty on 50-kg bags, there is a duty on
5-kg bags, as the foreign markets want to discourage retail consignments.

Exporters also face problems regarding genetically modified peanuts (GMOs). Some
years ago, a particular foreign market encouraged the use of GMOs; however, another
market has now asked for an assurance that peanuts supplied are free of GMOs.

Opportunities/Recommendati
ons

Abundant investment opportunities are there in expanding the export market. An

increasing acceptance of new products with market development efforts has been
witnessed lately given the fact that there is a good international demand for certain
fruits and vegetable products. Exports of mangoes, grapes, mushrooms have started
going to the United Kingdom, Middle East, Singapore and Hong Kong. and among
vegetable, onion occupies first position Potatoes and green vegetables like okra, bitter
gourd, green chilies have good export potential.

India can become one of the largest fruit and vegetable exporters through technology up
gradation, quality management, firm adherence to export commitments and acquisition
of appropriate negotiation skills.

Strong footing in agriculture provides a large and varied raw material base for food
processing.

Opportunities/Recommendatio
ns

The Indian food processing industry is primarily export oriented. Indias geographical
situation gives it the unique advantage of connectivity to Europe, the Middle East,
Japan, Singapore, Thailand, Malaysia and Korea. One such example indicating Indias
location advantage is the value of trade in agriculture and processed food between
India and Gulf region.

There should be technology up gradation, quality management, firm adherence to

export commitments and acquisition of appropriate negotiation skills.

Recommendations

Integrate all schemes offered for export promotion through various

Ministries and allied agencies

Strengthen food processing infrastructure in identified Agri-Export Zones

Encourage food testing laboratories to get accreditation from

international agencies

Set-up independent world class food testing and inspection

infrastructure, particularly in clusters with significant presence of
exporters.

Devise an alternate system of processing grade products specifications

based on internationally accepted norms

Promote aggregation of exports to meet the minimum order requirement

of importers

Recommendations

Develop a strong market intelligence system to aid exporters to take

rational decisions

Introduce certification zoning systems like pesticide free zones;

organic production zones; disease free zones to facilitate high value
exports from India

Promote certification of organic farming for different crops

Build global brands on the back of Indias strengths

Support a responsive research development infrastructure to provide

technological upgradation for sustenance and growth of export
market share.

Top Exporters from India

NAMDHARI FARM FRESH

11.

PANACEA ENERGIZERS PVT LTD

PVT.LTD

12.

NATURE FRESH LOGISTICS(PROP)

2.

C. K. EXPORT IMPORT

13.

BHARTI DEL MONTE INDIA PVT. LTD

3.

LOVELY EXPORT

14.

NAMDHARI SEEDS

4.

KAY BEE EXPORTS

15.

RELIABLE FRESH

5.

POMONA TRADING CO. PVT. LTD.

16.

KRISHNA TRADERS

6.

BOMBAY EXPORTS

17.

SOESI IMPEX

7.

DESAI FRUITS AND VEGETABLES

18.

S.P.INTERNATIONAL

19.

PAYEL INTERNATIONAL

20.

ASHOK KUMAR GHOSH SARATHI

1.

PVT LTD
8.

CHAND FRUIT COMPANY

PRIVATE LTD

9.

FRESHTROP FRUITS LTD.

10.

RAIEN TRADING CORPORATION

TRADING & CO.

References
www.apeda.com
www.agricultureinformation.com

Thank You