EcoScape-

An Ink Remover Printer

Team : Marketing Maestros

Ronak
Kapadia
Abhilasha
Kale
Priya Saxena
Rishi Malik
- Welingkar Institute of Management Development and

Some Facts to ponder upon

Every year around 3 billion trees are cut down for making paper.
About 300 million metric tons of paper and paperboard are produced each
year. 17 trees make 1 ton of paper.
15 billion sheets of paper are used annually for personal computers.The
average web user prints 28 pages daily.
In India hardly 20 percent of paper is recycled as a whole.
An average worker in the United States, you print about 10,000 pages a
year. Of that, an estimated 1,410 pages are wasted. Average cost of a
wasted page $0.06
However, recycled paper accounts for 38 percent of the worlds total fiber
supply
Reducing paper use reduces greenhouse gases:1 ton of paper is like
1.25 acres of pine forest absorbing carbon for a year.
A single tree can release
enough
oxygen
into the
atmosphere
Sources:
Worldwide
Institute,
Gartner
Group to
,HP,

EcoScape-An Ink Remover Printer

To save trees and hence the earth, we have a unique
proposition. Its EcoScape
EcoScape or the Ink Removal
IN

Printer is one removes ink from

the printed-paper and helps you
print a new print.
So you put a printed paper in and
get a plain paper as an output.
You can even print your things
directly on a printed paper.
This would allow you to use the
same pieces of paper multiple
times.

OU
T

Think of the money you

the tress you save !!!

Hence EcoScape essentially

yourpaper,
own personal
save bybecomes
reusing
think
paper recycler.

of

Technology behind EcoScape and its

Advantages
The Ink Remover Printer utilizes laser technology to burn the ink
right off of paper, essentially becoming your own personal paper
recyclers.
The process is like getting a tattoo removed by laser it lifts the ink
off the surface leaving it ready to print on again.
It is similar to the types of sophisticated laser treatments that
dermatologists perform to remove spots from our skin.

Advantage
s:
Same paper can be reused for different purposes.
Acts as a paper recycler.

Prevents wastage of paper and cutting down of trees.

Hence, in turn helps environment from global warming.
Saves money and other resources for manufacturing new paper.

What can we save ??

Logo and
Tagline

Reuse Your Prints

Sources: The Public Recycling Officials of Pennsylvania

Target Audience
1. Corporate Houses - CSR activities. HUL , Godrej are on
tenterhooks to use such kind of sustainable technology.
2. Banks - Banks use printers to a great extent and hence can
be targeted.
3. Schools/Colleges - They impart knowledge to students who
are the future of the world. They cultivate values among the
budding future citizens. By using our Printer they can lead by
example in doing so.
4. Hospitals - A lot of paperwork involved with billing and report
analysis. After treatment of patients, these are of little use.
Hence they can be reused.
5. Government Offices - Government can help this cause of
saving trees by installing our product in all of its offices where

Promotions Timeline

Launching the
product on
World
Environment
Day- June 5

quarterly

Used Paper collection

week- Ecoscape
volunteers will be
spread across the city Organizing intra
with boxes to collect corporate competitions
on the lines of
used paper

Day of
launch

Sponsored
news
article/intervie
w in
Newspapers

Launch

Pre launch

Ads in
newspapers and
create curiousity
among users

environment
sustainability which will
help us to promote our
2nd year
brand

1st month

Competitions
related to saving
trees, create
best from waste
in schools and
also on Social

Sponsor a TV
show(Toyota-NDTV
Greenathon) with a
social cause- Cost
effective green
makeover of
government schools

3rd year

Awards for people and

companies who have
done something in
contributing to

Other Promotions
Sponsor
ing
marath
on

Promoti
ons
using
Social
Media
Plant a
tree
campai
gn

Promotion
s based
on
Preserve
for
Tomorrow

Corporate
representative

Green
Seminar

Color magazine Ad
Your planet needs you.
How will you save the environment?
Save trees, save the planet.
Reuse paper.
Presenting EcoScape- An Ink remover
printer.
Production Specifications:

Retain today to attain tomorrow.

TV Advertisement

We didnt tell people to

plant a tree

Didnt
tell them
to stop
using
paper

All we did was make

them ask

A Simple Question every

single time they dumped
their used printed papers

Or every time they took out a new

virgin paper to print .

Can it be re-used again

for printing?????

If you can
Then reuse it
and
re-print

Use the ink removal printer

It is that Simple
We call it EcoScap

EcoScape
..
A new and unique
way to save paper

Thank You