FABULYZER

By Genevive Dion, Victor Launay, Jolliane LeBlanc,

Pierre Muglia and Steve Nathan

THOMAS BERNARDI

26 YEARS OLD PHYSIOTHERAPIST MARSEILLE, FRANCE TOOMAA_13@HOTMAIL.FR

Used to have a high Gymnastic level Goes to the gym 3 times

a week wants to build muscles

Fit - Ectomorphe
No sport devices
Eats healty food + Drinks Protein shakes after breakfast and

training sessions

Doesnt want to lose fat

He wishes he could have bought the Fabulyzer a few years ago

when he didnt know where to start at the gym

Still interested in trying

SIMON COLEMBIER

22 YEARS OLD STUDENT SAINT-CONSTANT, QC, CANADA SIM_COLE@HOTMAIL.COM

Do not work out

A little overweight
No sports devise
Dont take care of his alimentation
He do not care about the calories
He think that is to expensif
He dont want to work out

QUENTIN MANIN

25 YEARS OLD STUDENT MARSEILLE, FRANCE ZURZAG@MSN.COM

Walks a lot Does exercice at home 2/3 times a week Does sports for

weight loss and well being

Has a little fat located in zones he would like to eliminate

Uses an app to see his tracks, time his walks and get statistics
Eats junk food
High tech user (e-cig, )
Doesnt find an interest in the Fabulizer unless it provides him special

exercices to burn the fat he wants to lose (on his hips only)

Still up to give it a try

ROMAIN GARCIN

28 YEARS OLD COMMUNITY MANAGER MARSEILLE, FRANCE ROMAINGARCIN@GMAIL.COM

Running Does races 4 to 5 times a year For performances

3 kg over his perfect weight
Uses a satellite watch providing him his tracks, Chronos
Eats healty food only 3 weeks before a race
He thinks the Fabulyzer is a great idea for women obsessed by fat

loss

SARAH MUGLIA

27 YEARS OLD PHYSIOTHERAPIST MARSEILLE, FRANCE SASOO13@HOTMAIL.FR

Kite surfer Twice a month For fun

Lightly overweighted (4 kgs)
No sports devices
Doesnt really watch what she eats tries to avoid junk food
She is interested by science
She would like to lose fat
She is definitly interested to find out more about the Fabulyzer.
Would try

LUCAS GOMEZ

24 YEARS OLD ARCHITECT MARSEILLE, FRANCE 100002859726084@FACEBOOK.COM

Plays football Squash With friends For fun and to love

weight

7 kg overweighted
No sport devices in use
Doesnt watch his food consumption
Attached to traditional sports. Needs a prove that the

Fabulyzer works

LAURISE LEBLANC

25 YEARS OLD NURSE- SAINT-CATHERINE,QC, CANADA - LAULAU0824@HOTMAIL.COM

She doesnt works out a lot. 10$

membership/month
Tall and curvy
No sport devise
She likes fast food
Dont care about calories
Shes curious to try the app but she thinks its

way too expensive

NICOLAS LAFLAMME

22 YEARS OLD, WAITER - MONTREAL,QUEBEC, CANADA - NICOLAS666L@HOTMAIL.COM

Trainning 3-4 times per week crossfit

Tall and lean
No sport devise
His coach put him on a diet ( egg, chickien and rice)
Good knowledge of the calories
He thinks that the fat is consumed in the next 48 hours

after the activity so he doesnt believe in the app

FLORIAN HEPP

23 YEARS OLD FINANCE STUDENT MONTREAL, QUEBEC, CANADA FLORIAN.HEPP@HOTMAIL.FR

Works out 4-5 times per week at the gym

Tall & fit
No sport devise
Takes care of his alimentation
Good knowledge of the calories
Hes interested by the app but finds the product

too expensive

CHARLES GOSSELIN

22 YEARS OLD MARKETING STUDENT LAVAL, QUEBEC,CANADA - CHARLES.GOSSELIN@HOTMAIL.COM

He plays hockey and go to the gym around 5 per

week
Tall and slim
No sport devise
He doesnt really take care of his alimentation
He wants to gain muscles so he wants to eat more

calories.
He doesnt like application when he works out so

hes not really interested in this product.

SUZANNE HUNEAULT

55 YEARS OLD SELLER - LANAUDIRE, QUEBEC, CANADA SUZANNE.HUNEAULT@HOTMAIL.COM

Zumba, pilates and kickboxing

Tall and a bit overweight
No sport devise
shes not really concerned about her calories
She wants to try to see if its really working.
If the application works really well and gives her good advice

about her activities yes she would buy it.

GINETTE HUNEAULT

52 YEARS OLD NURSE MONTREAL, QUEBEC, CANADA, - GINETTE.HUNEAULT@HOTMAIL.COM

Yoga, cardio class

Curvy
No sport devise
She doesnt like to go the gym
She doesnt care about the calories, she looks at the nutritive

values
She likes to cook
She doesnt use application on his cellphone so shes not

interested

JONATHAN TYLER

21 YEARS OLD - STUDENT - FROM CANADA - J_SAAD92@HOTMAIL.COM

works out
Says his family has really good genes and he can lose

fat/gain muscle really quickly

In shape
No sport devise
Doesnt care about calories
Thinks the idea is good but way too expensive
Would rather go for some alternatives ways like

websites

ISIDRO PREZ

28 YEARS OLD / STUDENT / FROM MEXICO / DOESNT WANT TO SHARE HIS EMAIL ADRESSE

Works out when he has time

Has a good muscular shape but is not fit
No sport devise
Doesnt care about calories
He is really excited with the product and thinks its a great

idea

Thinks its a bit expensive but would like to get more

information

TERRENCE JONHSON

25 YEARS OLD / ELECTRICIAN / FROM CANADA / TERRENCED90@GMAIL.COM

Doesnt like the gyms

Prefers to work out by himself by doing push ups, set ups,

jumping jacks , etc.

Isnt in shape but wants to

Definitely likes the product
Is considering buying the product but doesnt have the budget for

the moment.

Wants to wait after the launch of the product as he thinks the

prices might drop

VALERIE BIGEAULT

22 YEARS OLD / STUDENT / BARMAID / FROM CANADA / VALERIEBIGEAULT@HOTMAIL.COM

works out
Has a personal trainer
Her goal is to gain more muscle and be more resistant
Doesnt want to loose fat because she has done some tests and

the results showed that she didnt need to.

In good shape
She thinks its a good idea but is very septical if it really

works.

Would like to try it if it was free

She thinks its too expensive for something she dont really

need

ALEX SAUV

26 YEARS OLD / CONSTRUCTION ENTREPRENEUR / FROM CANADA / DIDNT WANT TO SHARE HIS EMAIL

Works out
Wants to lose weight and would like to gain muscle

Has a little weight to lose

No sport devise
Doesnt care about the calories
He is sceptical as if it really works
He thinks that there is a lot of other ways to measure the same

thing without spending that much money

JOANIE DUBOIS

19 YEARS OLD STUDENT ST-JEAN-SUR-LE-RICHELIEU, QC, CANADA, JOJO_DUBOIS@HOTMAIL.COM

Go to the gym
Normal weight
No sport devise
Try to eat as healty as possible
Dont realy understand the principal of calories
She think that it would simplify her training
She would buy it

NATHALIE CHARTRAND

50 YEARS OLD ACCOUNTER - SAINT-CONSTANT, QC, CANADA - NATHALIE.CHARTRAND@GMAIL.COM

Yoga Teacher, Zumba and Bellydancing

Slim
No sport devices
Eat healty

Watch more the food calories then the calories burned buring sport
Great for people without discipline,
Dont think she needs it

DANIEL DION

51 YEARS OLD ACCOUNTER - SAINT-CONSTANT, QC, CANADA DION.DAN@VIDEOTRON.CA

Work out everyday

Normal weight
No sport devices
watch a lot the calories he consumed
Well informed about the calories and how it work
Very sceptical, need some scientifical proof
If proved, he would buy it

MARIE-VE BOURGOIN

21 YEARS OLD - DENTAL HYGIENIST VALLEYFIELD, QC, CANADA - MARIEEVEBOURGOIN12@HOTMAIL.COM

Do not do sport on a regular basis

Slim
No sport devices
Isnt concerned about her diet
She doesnt understand the principle of

calories

It would be more representative for her

She would buy it

JUSTIN LAZURE

22 YEARS OLD - WORKING IN CONSTRUCTION - VALLEYFIELD, QC, CANADA - JUSTIN_LAZURE92@HOTMAIL.COM

Gym, running and volleyball

Normal weight
Use running apps
Isnt very concerned about his diet
Not concerned about his calories
He think that would be a great invention and not that expensif
He wouldnt buy it because hes scared of what people will think of him in

the gym

MIREILLE DE ANGELIS

22 YEARS OLD SCHOOL TEACHER SAINT-CONSTANT, QC, CANADA MI4ROSES@HOTMAIL.COM

Yoga, boxe, work out and running

Normal weight
Fitbit and a lot of work out apps
almost obsessed about her diet
Do not only focus on calories
It would help her for her work out
She would like to have it as a gift

DOMINIC TREMBLAY

25 YEARS OLD WORKING IN IRRIGATION VARENNES, QC, CANADA - D.TREMBLAY36@HOTMAIL.COM

Home work out and running

Normal weight
Use running apps
Eat what ever he want
Dont care about calories
He think Fabulyzer is too expensif
Prefer free apps

FRANCISCO YANEZ GARCIA

19 YEARS OLD STUDENT ESPAGNE - FRANCYANEZ@GMAIL.COM

Football (2h/ week), gym (3h/ week) . In order to stay fit

and lean.

Normal silhouette, slimy

No sport devise

No diet. Sometimes eats junk food, vegetables, meat,

pasta.

Understand the basic of calories

He has never heard of such product. Thinks it would

tackle a big mass of customers.

Yes, would buy it if affordable. Wouldnt spend more than

15 20.

SERGI LOPEZ MARTINEZ

25 YEARS OLD PERSONAL COACH ESPAGNE - SLMARTINEZ@HOTMAIL.COM

Very fit, this person is an athlete.

User of watch and different sport apps on his mobile phone.
Careful about what to eat: vegetables / proteins / no high calories-

based food.

Very useful product. Interesting for people to know about it.

Try the product: functionalities, but also to add value for its area of

expertise and could make him look more professional.

PATRICIA DION

21 YEARS OLD STUDENT SAINT-CONTANT, QC, CANADA PAT_DION_222@HOTMAIL.COM

Go to the gym
Normal weight
Use free training app
Eat well
She knows the basic of calories
She think it great for people who want to lose weight

fast

She would like to have it as a gift

ENRIQUE SIDES

45 YEARS OLD - ADMINISTRATIVE MANAGER ESPAGNE - ENRIQUESIDES@GMAIL.COM

Basketball: 3h/week; Running: 1h/ 2 days; Swimming: 3h week.

In order to keep healthy lifestyle and to look good.

Tall and fit. Athletic silhouette.

Uses just a watch and apps body maintenance .
No diet. Healthy as possible although enjoys pleasure of life:

beer, wine, etc

Interesting new concept; thinks someone already launched

something similar => skeptical.

He would buy it if it is not too expensive. He can stay fit by his

own means.

ANA CODONY RUIZ

42 YEARS OLD PHYSIOTHERAPIST ESPAGNE - ANACONDONY@GRUPOKONECTA.COM

Gym (6h/week), Walking (1h/day) Hiking (15h/ month): to keep a

healthy lifestyle and because she loves it.

Silhouette: 1m67, 71kg.
Watch to know how much to run/cycle at the gym.
Eats healthy food to stay slim
Innovative perspective about this new product. Never heard of

this specific product category.

Yes she would buy it. Only if affordable prices (not more than 25

)
She would accept to try it.

GEMMA ARTIGAS

29 YEARS OLD -ADMINISTRATIVE MANAGER- ESPAGNE - G.ARTIGAS@GMAIL.COM

Gym: (3h a week). To keep a healthy lifestyle.

Curvy: 1m70 => 55 to 60 kg . Not really fit but not

unfit.

No use of particular device apart from music.

No specific diet. Healthy food; likes food (like

chocolate good deserts etc)

Interesting concept: More important to know how

much fat you loose.

Depending on price: Not more than 20 to 30 euros

to such device.

Accept to try it if it is free.

PIERRES TOP 5
Top 5 Best
Isidro
Terrence
Sergi Lopez Martinez
Sarah Muglia
Suzanne Huneault

Top 5 worst
Francisco Yanez Garcia
Romain Garcin
Jonathan
Valrie
Nicolas Leflamme

JOLLIANES TOP 5
Top 5 Best
Laurise LeBlanc
Florian Hepp
Suzanne Huneault
Mireille De Angelis
Joanie Dubois

Top 5 worst
Nicolas Laflamme
Ginette Huneault
Charles Gosselin
Simon colenbier
Alex Sauv

STEVES TOP 5
Top 5 Best
Terrence Johnson
Joanie Dubois
Marie-ve Bourgoin
Isidro Prez
Sergie Lopez

Top 5 worst
Valerie Bigeault
Alex Sauv
Nathalie Chartrand
Nicolas Laflamme
Charles Gosselin

GENEVIVES TOP 5
5 best profils

5 worst profils

Mireille De Angelis

Simon colembier

Joanie Dubois

Nathalie Chartrand

Marie-ve Bourgoin

Dominic Tremblay

Daniel Dion

Charles Gosselin

Justin Lazure

Nicolas Laflamme

VICTORS TOP 5
Top 5 Best
Sergi Lopez Martinez.
Ana Codony.
Terence Johnson
Patricia Dion
Florian Hepp

Top 5 worst
Enrique Sides.
Gema Artigas
Nathalie Chartrand
Nicolas Laflamme
Ginette Huneault

NEED WORKING PROOF

TOP 15

Sarah Muglia
Daniel Dion
Terrence

WOULD BUY IT
Joanie Dubois
Mireille De Angelis
Marie-ve Bourgoin
Isidro
Suzanne Huneault
Patricia Dion

SCARED OF WHAT PEOPLE

THINK
Justin Lazure

THINK ITS TOO EXPENSIVE

Florian Hepp
Ana Codony Ruiz
Enrique Sides
Gemma Artigas
Sergi Lopez

INTERVIEW PROTOCOL FOR THE

CUSTOMER / BUYER NEEDS/ ANALYSIS
Name

Actual Silhouette

Surname

User of devices for sports?

Age

Food usually consumed / Diet

Profesion

Knowledge of the global

Email
Adress
Sports practised / Place / Frequency /

Purpose / Goals

misunderstanding about calories?

Opinion on the Fabulizer

Would buy it? Why?
Accept to try?