Strategic

Planning

GROUP MEMBERS
HIRA NOOR

4235

SAAD HASSAN

4195

ZOHA NAEEM

4091

ASRA OBAID

SAMEER AHAD HAQ

4193

4188

Topic for Discussion

1. Understanding Strategic Planning
2. Before Making Mission Statement
3. Mission Statement
4. Vision
5. Defining Companys Objectives and Goals
6. Creating Business Portfolio
7. Analyzing Method

Understanding Strategic
Planning
Marketing Plan

Is a road map or course of

action to achieve desired
results

Strategy
enhancment
Is usually developed by
the working group

Result
measuring
Should be laid prior to
primary step is taken.

Before making a mission

statement

Mission Statement
A
A statement
statement of
of the
the organizations
organizations
purpose
purpose
-- what
what itit wants
wants to
to accomplish
accomplish in
in
larger
larger environment
environment

For
For e.g.,
e.g., the
the mission
mission statement
statement of
of PEPSI
PEPSI is
is

We
We have
have absolute
absolute clarity
clarity about
about what
what we
we do
do

WE
WE SELL
SELL HIGH
HIGH QUALITY
QUALITY FOOD
FOOD AND
AND
BEVERAGE
BEVERAGE PRODUCTS.
PRODUCTS.
Our
Our success
success will
will ensure:
ensure: customers
customers will
will build
build their
their
business,
business, employees
employees build
build their
their futures,
futures, and
and
shareholders
shareholders build
build their
their wealth.
wealth.

VISION
A vision statementis
sometimes called a picture
of your company in the
future but its so much
more than that. Your vision
statement is your
inspiration, the framework
for all your strategic
planning.

Defining companys objectives and

goals
c
It gives a
offers support
i
M
if
c
e
Sp

Time

OBJECTIVES

ra

in evaluating
the success of
an action or a
project.

ble

Att
a

Motivates a
leader and its
team.

ea
su

in
a
b
le

Gives
participant
s a sense
of
direction

ly

target a aim
to perform
efficiently.

Reliable

EFFICIENT
objective must
be SMART.

Designing Business Portfolio

p
o
l
ve
e
D

Provide
important
details about
the company
and the
services you
provide.

I
n
c
l
ud

Include a
synopsis of the
recent
business
achievements.

Pr
ov
id
e

de
u
l
c
n
I

Develop portfolio
in one or more
format to cater
wider variety of
clients.

Include
pictures of
the product.

Organize
Organize supplemental material like letter of recommendation from your clients
and factual information about the business.

Business Insight creates charts to describe your

position in the market. The expert system
evaluates your business in comparison with your
competition and the market. Each graph shows
areas where you excel or drag behind.

Boston consulting group chart

Boston consulting group chart

Stars
High growth High share

Business is likely to
generate enough cash
to be self sustaining.
Recommended
tactics:promote
aggressively

Question Marks
High growth Low share

Business requires a lot of

cash to maintain market
share.
Invest more cash
divest

Cash Cows
Low growth High share
Business can be used to
support other business
units.
Defend & maintain

Dogs
Low growth Low share

Business is a cash
trap.focus on short term
Avoid risky project

Any Question......?