Professional Documents
Culture Documents
Achieving Success
Through Effective
Business
Communication
Copyright 2012 Pearson Education
Chapter 1 - 2
Learning Objectives
Learn why communication matters
Identify skills todays employers expect
Learn the audience-centered approach
Assess the communication process
Review communication technology
Explore ethical communication
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Understanding Why
Communication Matters
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Career Success
Leadership
Management
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Effective Communication
Practical information
Factual information
Concise, efficient information
Clear expectations and responsibilities
Persuasion and recommendations
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Communicating in Todays
Global Business
Environment
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Unique Challenges of
Business Communication
Globalization and diversity
Information value
Pervasiveness of technology
Evolving organizational structures
Reliance on teamwork
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Pervasive Technology
Communication
Skill requirements
Competitive advantage
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Organizational
Structures and
Leadership
Styles
Tall structures
Flatter structures
Flexible structures
Corporate cultures
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Reliance on Teamwork
Business usage
Complex dynamics
Communication skills
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Organizational Context
Internal communication
Formal: upward, downward, horizontal
Informal: the grapevine
External communication
Formal: marketing and public relations
Informal: industry gatherings and social
networking
Copyright 2012 Pearson Education
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Center on Audience
Audience focus
The you attitude
Emotional intelligence
Business etiquette
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Exploring the
Communication Process
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The Communication
Model
1. Sender has an idea
2. Sender encodes the idea
3. Sender produces the message
4. Sender transmits the message
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The Communication
Model
5. Audience gets the message
6. Audience decodes the message
7. Audience responds to the message
8. Audience provides feedback
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External Barriers
Noise and distractions
Competing messages
Filtering of messages
Channel breakdowns
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Audience Mindset
Receiving
Decoding
Responding
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Business Communication
2.0
Traditional model
Broadcasting and publishing
Social model
Interaction and conversation
Hybrid model
Social model and traditional model
Copyright 2012 Pearson Education
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Using Technology to
Improve Business
Communication
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Maintain Perspective
Technology
Business tools
Business value
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Productive Use of
Technology
Policies
Guidelines
Training
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Unethical
Communication
Committing plagiarism
Omitting essential information
Selective misquoting
Misrepresenting numbers
Distorting visuals
Ignoring privacy or security
Copyright 2012 Pearson Education
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Ethical Questions
Ethical dilemma
Stakeholders: conflicting loyalties and
difficult tradeoffs
Ethical lapse
Business pressures: illegal and
unethical choices
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Ethical Communication
Individual employees
Company leadership
Policies and structures
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