Mallika

Srinivasan
One of the
most
successful
women CEOs
in India.

About Her
She

is a well known entrepreneur of

India.
She is a strong headed woman, who
is leading the activities of a
Company Tractors and Farm
Equipment Limited (TAFE).
Mallika Srinivasan, director of the Rs
4000 crore Amalgamations Group
Tafe.
She is one of the most successful
women CEOs in India.

Life History
Born

on November 19, 1959 as the eldest

daughter of industrialist A Sivasailam.
(Padma Shri).
She did her MA (econometrics) from
Madras University.
She did her MBA from the Wharton School
from the University of Pennsylvania.
Married to Venu Srinivasan, the CMD of TVS
Motors.
In the year 1986, she planned to join the
family business. She was made the General
Manager of Tafe (Tractors and Farm
Equipment) Company.

When

she took over the

responsibility of furthering the
economic wealth and business,
the turnover of the Company was
Rs 85 cr.
At present, the Company is earning
a business over Rs 4000 cr.
It was the strong determination of
this courageous woman that slowly
and steadily made the firm climb
the ladders of success.

Today,

the Company has not only found a

niche for itself as the leading tractor
manufacturer, but also expanded its
area of operations.
It has also entered into others businesses
like engineering plastics, panel
instruments, automotive batteries gears,
hydraulic pumps, and farm implements.
She has masterminded and overseen the
acquisition of Eicher group's Tractor
business in early '05 in a Rs 310-crore
all-cash deal.
After that, TAFE became the second
largest company in India in Tractors
Business having 22 % Market Share after
Mahindra Tractors(26%).

Subsidiary Companies:
Tractors

and Farm Equipment

Limited
TAFE Engineering Plastics Division
TAFE Hydraulic Pump Division
TAFE Power Source Division
TAFE Gears Division
TAFE Access Ltd.
TAFE Access - Instrument Division

Awards and Achievement

She

was Economic Times Businesswoman of the

year 2006.
Mallika Srinivasan is one of the most successful
women CEOs in India.
She is also a prominent member of the
governing board of the Indian School of
Business, Hyderabad.
She is the first lady to have assumed the role of
a president of the Madras Chamber of Commerce
and Industry.
Presently, Mallika Srinivasan is serving as the
president of premier industrial bodies like Tractor
Manufacturers Association and the Madras
Management Association.
TAFE, first tractor company to be recognized for
strong commitment to excel at CII -EXIM Bank
Award for Excellence.

Social Work
Tafe

also runs hospitals and

schools, but Mrs. Srinivasan
doesn't see these as acts of
charity.

Word of Appreciation
Akhila

Srinivasan, MD, Shriram

Life Insurance, says
"Women do well in the service
industry that's an accepted
fact. But in manufacturing,
building such a big enterprise
and creating an almost
leadership position is an
outstanding achievement."

Mrs. Srinivasan Says. . .

There

might be different
perspectives, opinions and ways
of doing the same thing. But
when it comes to ethics, there
can be no two ways of looking at
it. Profits are important, but
only for sustaining a business.
You don't need to love money to
run a business. You have to have
a dream to build an institution,
to build centres of excellence, to
create a great team.

Thank
you