Professional Documents
Culture Documents
Name
PGEXP/019/2013
Bharat Bhushan
PGEXP/057/2013
PGEXP/063/2013
About Galanz
Founded in 1978 by Liang Senior, as a n enterprise dealing in
down feather products
Should adopt
global market
strategy
Execute a
joint venture
Low Brand
Awareness in
Foreign market
Partnership
with MNCs
like Wal-Mart
& K-Mart
Much
investment
has been
made
towards
brand
management
and also
effecting PR
management
Conflict of
interest of OBM
and OEM
business
Antitrust(Anti
monopoly)
lawsuit
Inefficient
Production
planning
Outdated
Organizational
Structure
Investment in
R&D and
import of new
technologies
allowed to cost
reduction and
differentiation
Strived to
producing
more than
demand
Better
allocation of
resources
Future competitive
strategy for the
combination of
OEM(Original
Equipment
Manufactures),OD
M(Original Design
Manufacturer and
OBM(Original Brand
Manufacturer)
Implement
efficient
production
planning
systems
Should adopt
decentralized
decision
making system
Shift towards
product
oriented
process.
May concentrate on a
certain part in the
value chain and form
strategic alliance to do
sales production, R&D
and market together
Internal conflicts
and communication
gap should
observed between
different
departments
Customization
production
capabilities and
capacity
challenges for
magnetron
production
Incase
increase in
demand :
Outsourcing
of
Magnetrons
Vertical
relationship to
adopt for
magnetron
production.
Question - Answers
A> Rank the importance of Galanzs operations objectives of cost, quality, flexibility, delivery, service and innovations ?
1. Low price/cost
2. Flexibility
3. Quality
4. Innovation
5. Service and Delivery
B> What are Galanz competitive and operations strategies, and how does its operations strategy support its competitive
strategy?
Ans:
=> Competitive Strategies
Low price of Microwave Oven **
High quality
=> Operation Strategies :
24/7 working production line
Employees working 3 shifts in production line
**Economies of Scale gained by having low cost and large number of available labour helped Galanz to work for 24/7
working production line by which they are able to produce much lower price Microwave Oven with good quality
Question - Answers
3> What were the order winners/qualifiers for Galanz in the microwave oven business during the stage of its development?
Ans:
=> Order Qualifiers:
Quality
Delivery
Order Winners:
Low Cost
Low Price
4> Should Galanz develop its OBM business in the International market? Should Galanz continue its OEM/ODM businesses?
Ans:
=> Yes, Galanz should develop its OBM business in the international market. It help Galanz to get world recognized brand
image. It help to penetrate in other countries where Galanz is currently not present.
=> Yes, Galanz should continue its OEM/ODM businesses . These businesses help Galanz to get economies of scope. These
businesses did not require Galanz to invest in brand building thus high profit and Galanz can price Microwave oven at lower
side.