Presentation Of Project

Managemant
Topic:
Adamjee Revo

Presentors:
Farhan Abid
Amir Ahsan
Arsalan Butt
Submitted To:
Mr.Shukat

Table Of Contents
Adamjee Group Profile
Diversified Business Portfolio
Social Activities
Automobile Industry Of Pakistan
Adam Motor Co.
Adamjee Revo Car
Feroz Khan Maker Of Revo
Project Cycle
Launching Of Revo

Table Of Contents
Model Ranges
Specifications
Competitors
Causes Of Failure

Adamjee Group Profile

The group was founded by Sir Adamjee Haji
Dawood (1880-1948) who also played a vital role
in the birth of the state of Pakistan by acting as
a financial advisor and supporter to Quaid-eAzam Mohomed Ali Jinnah- the founding father
of Pakistan. Sir Adamjee's role as advisor gave
birth to various economic institutions; the
Muslim Commercial Bank (MCB), Orient
Airways, and the Morning Star newspaper.
These were primarily established at the behest
of Quaid-e-Azam Mohomed Ali Jinnah to win
support of Muslims of Pakistan and facilitate
them in migration to Pakistan during the
partition of India in August 1947.

Diversified Portfolio of Business

The group has had changing fortunes over the
past 50 years. Initially originating as a Jute and
Banking conglomerate,later spreading to other
industries i.e. tea, textiles, matches, sugar,
paper board, chemicals, engineering and
Insurance. Enterprise under the umbrella of the
group are :
Adamjee Engineering ltd, Chempro pakistan ltd,
Adamjee polymers ltd, Adamjee durabuilt ltd,
Adamjee pharmacuticals ltd, Pacific multi
products ltd, Adamjee diesel engineering
(pakistan)ltd, Safai international ltd, Adamjee
foundation, Adamjee automotive ltd

Social Activities
The group is also known for its philanthropic
activities in Pakistan and have established
various educational and medical institutions
i.e. Adamjee eye hospitol, Adamjee science
college,Lady Mariam Adamjee girls school, Sir
Adamjee institute of technology

Automotive industry in Pakistan

Automotive industry in pakistan started in 1950
and has gone through different phases:

1950's
1960's
1970's
1980's Onward

Private Sector
Private Sector
Nationalization
Privatization & Private
Sector

Adam Motor Co.

Adam Motor Co., an assembler of Chinese SUVs
and pickup trucks in Pakistan introduced an
indigenous automobile Called the Revo.
It is a 3576 mm long hatchback, powered by
either a 800 cc or a 1051 cc petrol engine,
sourced from Wuling in China. Otherwise the
car is built from local parts.

Adamjee Revo Car

Adam Revo was a city car made by the now
defunct Adam Motor Company of Pakistan. It
was the first car to be designed & assembled in
Pakistan.

Production of this model stopped by September

2006 due to political insecurity and turmoil in
Pakistan, lack of funds .

Feroz Khan, Maker of Pakistan's

REVO
The leadership provided by Mr Feroz Khan
chairman AWM to perform a miracle of
producing this first Pakistani car and thus
make our country the 17th member of this
exclusive club which has the honour of
manufacturing their own cars.
Feroz's life story can be aptly described as a
journey similar to that of Abraham Lincoln
from the log cabin to the White House. Feroz
started life in a motor workshop and has reason
to the highest position in the auto mobile
industry in the country.

Project Cycle
Feroz Khan started on the Revo project six
years ago,three years for preparations of
technology, and three years to work actively on
the car project. The process was a bumpy ride.
The Revo is being assembled at a plant in
Karachi owned by Adam Motors. And the
engine and transmission systems have come
from China. The company plans to make 5,000
units a year.

Launching Of Revo
Pakistan yesterday launched its first locally
designed car and joined an Elite group of 16
countries achieve the feat.
A large number of car lovers, dignitaries and the
officials of the manufacturing company
attended the launching ceremony.
The launching ceremony was done at Adam
Walton Motors at Lahore.

Model Ranges
There were two variants available, equipped with
two different Chinese made engines; the Revo
80 (0.8L) and Revo 105 (1.05L).
Styles and Major Options
80std
80s
80+ (with CNG option)
105i
105i+ (with CNG option)
105is
105is+ (with CNG option)

Specification
Engine
Revo 80: 797 cc straight-4 OHC petrol with carburetor
Revo 105: 1051 cc straight-4 OHC petrol with EFI
Suspension
Front: Strut with Coil spring
Rear: Leaf spring with Shock absorber
Brakes
Front: Disc with booster
Rear: Drum

Competitors
The Revo was envisaged to be between 10% and
15% cheaper than its foreign competitors,
mainly the Mehran 800, which dominates
Pakistan's automobile industry.
The Revo cost with compressed Natural Gas
(CNG) kit price Rs.269,000.

Causes Of Failure
There are some main causes of failure of this project:

Political insecurity
Lack of funds
Road grip of tyres
Speed-o-Meter like GTO
Lower Quality of interior plastic
Improper Mudguards