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Table of Contents
Brief Overview of DFG
Brief Overview of DPCA
-2HK000KL3_Short
Group Structure
Dongfeng Motor Corporation
66.68%
Dongfeng Motor Group 33.32%
the Company
Subsidiaries
96%
95%
35.2%
Sino-foreign JVs
Dongfeng(Shiyan)
Special Purpose
Commercial Vehicle Co.,
40%
Dongfeng Honda
Dongfeng Motor
Tender Info. Co., Ltd
Dongfeng Motor
Finance Co., Ltd
Honda Auto
(China) Co., Ltd
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Public Shareholders
Dongfeng SUV
Co., Ltd
Foreign
Partner
Production
Capacity
Unit: 0,000
(1)
CV
PV
32
28.5
Dongfeng Honda
Engine
Engine 32
Dongfeng Honda
Automobile
PV
Dongfeng Peugeot
Citroen
PV
12
22
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Product
Line
Wuhan Base
Liuzhou Auto
Guangzhou Base
-5HK000KL3_Short
HK000KL3_Short
Dual-brand strategy
-6-
Advanced technology
Platform-sharing strategy
1Products technology keep pace with PSA level. Joint development of
products which are more adaptable to local market
2005 production:141,661
2005 Sales: 140,399
YoY growth: 60.92% and 57.52%
200000
150000
100000
114040
206762
165453
141661
50000
0
DCAD
8%
3.79%
40388
96233
83670
20051-10 20061-10
125000
0%
2006
2004
2005
20061-9
2006
Market share
-8-
HK000KL3_Short
4.95%
2%
100011
2005
4.83%
4%
100000
50000
4.39%
6%
83015
150000
64342
2006
DPAD
200000
32984
2005
20051-10 20061-10
Corporate Culture
50%:40%:10%)
HK000KL3_Short
CRV
CIVIC
CR-V: launched in May 2004, two time winner of CCTV Annual SUV
Taking leading position in PRC high-end SUV market ever since its launch
Civic: Launched in April 2006, the first sedan introduced by DHAC. Well
acclaimed by
HK000KL3_Short
35,000
60000
20,000
55000
51,887
50000
45000
5,000
35000
700,000
30000
25000
26,244
2005
061-10
649,949
Sales volume
494,999
600,000
25,645
500,000
20000
400,000
300,000
11,931
10000
5000
203,212
200,000
100,000
2004
2005
2004
2006 1-10
Production volume
2005
Sales revenuer
- 11 -
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10,472
2004
40000
15000
47071
20061-10
,ooo units
450,000 Industry YoY growth rate34.75%
400,000
384782
350,000
300,000
Unit: ,000
200,000
100,000
160,575
116,654
250,000
285486
200,000
0
2005,1-10
2006,1-10
150,000
100,000
Unit:,000
30,000
15,000
50,000
20,839
47,071
2005,1-10
2005,1-10
2006,1-10
2006,1-10
- 13 -
Composition of Revenue
100%
RMB million
23,500
23,282
2%
61%
70%
90%
80%
23,000
70%
22,500
22,000
4%
60%
50%
21,192
40%
21,500
30%
35%
28%
20%
21,000
10%
20,500
0%
1H 2005
20,000
1H 2005
CV
1H 2006
1H 2006
PV
O thers
Rapid sales growth as well as a steady pricing policy guaranteed a continuous and
steady growth of the Groups sales revenue
- 14 HK000KL3_Short
17.5%
16.2%
8,000
7,000
6,000
16%
13.1%
12.9%
18.2%
19.6%
2005 1H
2005 2H
2006 1H
12%
5,000
4,084
4,000
3,000
20.0%
10.0%
0.0%
20%
3,330
8%
2,766
2,000
20.0%
10.0%
0.0%
4%
1,000
0
0%
2005 1H
2005 2H
G ross profit
14.0%
10.3%
13.0%
2005 1H
2005 2H
2006 1H
2006 1H
Significant growth of the Groups PV gross profit and gross profit margin guarantees the
steady increase of the Groups gross profit margin
- 15 HK000KL3_Short
Sales Growth
000 units
RMB Million
350
1,500
300
250
125
141
103
940
200
900
150
100
1,114
1,200
660
233
164
187
600
50
300
0
2005 1H
2005 2H
PV
CV
2006 1H
0
N et P rofit
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Fast growth of PV sales volume and steady pricing policy guaranteed a continuously
- 16 steady growth of the Groups
sales revenue
Return on Equity
6.00%
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
4.60%
17.00%
16.50%
16.00%
15.50%
15.00%
14.50%
14.00%
4.80%
3.10%
2005 1H
2005 2H
16.72%
15.18%
2005 1H
2006 1H
15.40%
2005 2H
2006 1H
Improvement of operation efficiency led to steady growth of the Groups ROA and ROE
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6,500
6,400
6,200
6,000
5,800
5,758
5,600
5,400
5,200
2005A
2006E
- 18 -
2. Outlook of DFG
Sales Planning
Specific Measures
000 units
Passenger Vehicles
300
250
250
230
200
200
150
100
70
50
0
D F L -P V
D PC A
D HAC
CV
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Commercial Vehicles
Thanks!
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