Vrinda Infratech

Vrinda Infratech

Vrinda Infratech

Vrinda Infratech

Vrinda Infratech

Vrinda Infratech

UNITED SUPER MARKET

6

Spirit of Real India

OVERVIEW
Startup Business with 4 working Partners

A super market chain catering needs of tier-3 developed

cities

A super market catering least 10000 household

Idea to replicate Food Bazar or Reliance Fresh Model

Focus on product assortment

Differentiating factor Price and Service

Vrinda Infratech

MISSION

Vrinda Infratech

VISION

Vrinda Infratech

To Become Largest Retailer in India by having Highest

Number of Stores

COMPANY BACKGROUND

Vrinda Infratech

10

PRODUCT ASSORTMENT

Vrinda Infratech

Breakfast & Health Food

Beverages & Syrups
Grocery & Staples
Dairy Products
Desserts & Confectionery
Frozen Section
Bottles, Cans & Packets
Condiments & Sauces
Baby Care
Personal Care
Health Care
Household Supplies
Home & Kitchen Ware
PRODUCT AND COST ANALYSIS.xlsx

11

MARKETING PLAN
Print Ads
Bill Boards
Online Marketing (Facebook)
TVC
Pamphlets Duplicate Rs.100 note with My
company logo

Vrinda Infratech

12

COMPETITION
Super Market can face stiff competition mainly from
kirana stores in local area and godown market in
Gaya
We can beat

Vrinda Infratech

13

COMPETITOR ANALYSIS
Mom & Pop stores

Have loyal customers

Have personal relation

with customers

Can protest and create

huddle in store supply
chain

Provide credit facility to

its customers

Vrinda Infratech

Godown Market

14

SWOT ANALYSIS
Weakness

Initial Investment
Product Assortment
Price
Supply Chain
Service
Technology
Location

Experience
New Entrant

Vrinda Infratech

Strength

15

SWOT ANALYSIS
Threat

Open market to cater

10000 households
To be the 1st modern
retail outlet
Desire of better life
style

Strong hold of mom &

pop stores
Protest by local retailer
Entry of heavy weights
retailers

Vrinda Infratech

Opportunity

16

OPERATIONS
Focus on store Layout
FMCG procurement directly through CNF
Cost Price to be negotiated directly by company so
as to increase the margin amount
Farm product to be directly procured from farm. EgRice and wheat
Space to be given to vendor to sell wet products on
revenue sharing basis

Vrinda Infratech

Stocks to be managed through technology

Focus on safety stock

17

FINANCIALS
Finance would be done by 4 working as well as
non-working partner
Non working partners will be given 65% share of
the amount invested
Non working partners will not have any share in the
company after a desired average profit of 18% per
annum
ROI 3years

Vrinda Infratech

18

TOTAL INVESTMENT
Total No: of SKU
10000
Total Investment in Product Assortment 6000000
Total Investment in Store Infra
2000000
Total Investment in Clearances
500000
Total Advertisement Expenses
500000
Ware House Infra Expenses
500000

Vrinda Infratech

Estimated total Expenses INR 8500000 - 9500000

19

ROI
Total No of Household
10000
Estimated No Household to Cover
2500
Average Estimated Sale Per Household
5000
Total Estimated Sale
12500000
Average Min Estimated PAT
5%
Average Min Estimated PAT Amount
625000
Even If we looses 50% of above amount then PAT
will be 312500
ESTIMATED ROI 2.72 3.04 YEARS

Vrinda Infratech

20

Vrinda Infratech

TIMELINE
21

1st Store Sept-Oct 2014

2nd Store in next one year
By 2019-2020 to have at least 20 stores

Estimated No Household to Cover

2500

Average Estimated Sale Per Household

5000

Total Estimated Sale

12500000

10% sale

1250000

Vrinda Infratech

22