Professional Documents
Culture Documents
What it takes to be a
WAL-MART
The winning strategy- selling branded products at low cost.
Non dependence on any single vendor.
Mission Statement:
To help people save money so they can
live better
Goal:
Vision:
If we work together, well lower the
cost of living for everyonewell give
the world an opportunity to see what
its like to save and have a better life.
Advertising slogans:
Save Money. Live better
Corporate strategy
Business Strategy
Walmart uses 3 generic business strategies
Focus strategy
Focusing on offering products and services to a particular
market segment or buyer group, within a segment of a product
line, and/ or to a specific geographic market
Differentiation strategy
Offering a product or service that is perceived as unique in the
marketplace.
SUPPORT
ACTIVITIES
FIRM INFRASTRUCTURE
Successful integration of activities in value-chain
Maintain focus on brand and concept and bringing store-level concepts back to top
Relied on balance scorecard
TECHNOLOGY DEVELOPMENT
Leading-edge, highly developed IT systems completely integrated with entire supply chain
Automated distribution sites
Real-time access to sales information from all stores
PROCUREMENT
Real-time connection with store inventories and suppliers
Direct contact with suppliers, by-passing middle-man
Best Retailer to do Business With could provide greater operating efficiencies by supplying real-time data
Cross-border relationships with China
INBOUND LOGISTICS
OPERATIONS
OUTBOUND
LOGISTICS
MARKETING &
SALES
Trucks never
return with an
empty truck
Always Low
Prices. Always.
Tailor product
assortment by
community and
store layout
Only big-box
around
SERVICE
High
focus on
customer
service
PRIMARY
ACTIVITIES
2. Bargaining Power of
Suppliers: Medium-Low
I.
Retailer Industry:
Target
K-Mart
Supermarket Industry:
Dollar General
Lowes Food.
3.Power of Buyers.
Individually, customers have very little bargaining power with
retail stores.
It is very difficult to bargain with the clerk at Safeway for a better
price on grapes.
But as a whole, if customers demand high-quality products at
bargain prices, it helps keep retailers honest.
5. Competitive Rivalry
Is increased by equal size and power of dominant retailers
who are pushing to increase market share.
The trend of extinction of small retailers through acquisitions,
mergers alliances and high cost to exist this market.
Among leading group there are More, Reliance store, Big
bazar and Flipkart that are dominating the large markets of
retail sector in India.
Analysis
5 Forces
Analysis
Threat of entrants
FDI policy not favorable for international players.
Domestic conglomerates looking to start retail chains.
International players looking to foray India.
Threat of substitutes