Marketing

Group Members
Muneeb Khan
Jamil Ahmed
Noreen Younis
Naila Razaq
2
2

Muneeb Khan

CONTENTS
Introduction
Business Decisions & SWOT Analysis
Pricing Decisions & Budgeting
Objectives
Marketing Policies & Strategies
Monitoring & Control System
Time Framing
Conclusion

Project Introduction
Business Name
The name of our business is Pearl Continental Food Savor (PCFS)

Food Savor

Introduction

Problem Description

Lack of quality food(Health Issues)

Prices Issues
Parcel Issues
Lack of Customer Service
Parking area

Target Market

Our target customer is Businessmen, Bankers, &

Doctors Etc.
Our target customer is Tourist.
Our target customer Students
6

Vision Statement
To be recognizable by service and product
quality standard ; And to be consistent in
promotion of Excellence, novelties and
future development.

Mission Statement
Our mission is to completely delight and
satisfy our customers. We are committed to
making a difference every day; Continually
getting better to keep us the best.
7

Our Products
Rice

Chicken

Karai

1 Chicken
Chicken Roast
Pulao Kabab
2 Chicken Pulao Chicken Piece
3
4
5
6
7

1
2
3
4

Dumba
Karai
Chicken
Karai
Chicken
Chicken Chergha Mutton
Pulao(single)
Karai
Chicken Pulao
Beaf Kari
Without Kabab
Chicken
Nihari
Pulao(Special)
Chicken
Pulao(Student)
Karachi
Biryani

Sweets

Ice Creams

Krispo

Zarda

Mixed Flavor

Dinner Roles

Kheer

Tutti Fruity

Hot Shots

Special

Wings

Two Scoop Mix

Hot Deal

Pista Bad am

My Deal
Chips

Drinks

Shakes

Burger

Cold Drinks
Coffee
Sabz Qewa
Kashmiri Tea

Apple, Mango
Banana
Almond
Mix

Chicken Burger
Zinger Burger
Burger(Simple)
Egg Burger

Rice Items (Pulao)

Karai

Ice Cream

Cold Drinks

Burger

Sweet(Zarda)

Jamil Ahmed

10

2-Business Decision & SWOT Analysis

BUSINESS DECISION
2-Business Details

A-Features of Pearl Continental Food Savor (PCFS)

1.
2.
3.
4.
5.
6.

It gives you quality food.

Large space is available.
Separate family halls.
Special packages for tourist.
Special packages for students.
Low prices

B-Quality Level/Control
C-Core Customer Value

11

B. SWOT Analysis
Strength

High quality food products

Innovations to improve customer

Experiences
Good employee & customer
retention

Weakness
Limited market share due to newly
open business.

Unable to have good

administration as new business is
opened.
Problems & difficulties to meet
large expenditures.

Vast/Wide range of products

offered.
24 hours service & delivery.
Special packages for Student &
Tourist
Extensive parking area.
12

SWOT Analysis
Opportunity

Threats

1. High
potential
of
expansion locally as well
as global markets.

1. Others hotels like Hilltop

Hotel, International Hotel,
Tourism Hotel

2. Innovation in customer
services

2. Competition on price point

3. Other market research.

Opportunities come infrequently.

When it rains gold, put out
bucket, not the thimble
-Warren Buffett

3. Economic and political

turbulence in most
countries
The promise with customer
are greater than the threat of
the enemy
-Steve Job
13

Naila Razaq

14

PRICING & BUDGET DECISIONS

Expenditure
Initial Expenditures

Estimated Budget
Amount in Rs.
1

Land

16 lac

Building

23lac

Inner Expenses

5 lac

Marketing Expense

3 lac

Registration & legal expense

4 lac

Miscellaneous Expense

14 lac

Total

65 lac

Revenues
Food Products
Expenditures
Expenditures
(W-1)
Balance(Deficit)
Personnel Loans
Financing(Bank
Loans)

50 lac

65 lac
(15 lac)
5 lac
10 lac
=15lac

15

Objectives
Profitably
Productivity
Customer Service
Employee Retention
Growth
Marketing
Change Management

16

Marketing Policies and Strategies

Target Audience
Our target audience is Businessmen, Bankers, and Doctors Etc.
Our target audience is Tourist.
Our target audience Students.
Marketing Objectives
There are three main marketing objectives:
Inform the market
Increase demand
Differentiate a product
Types of Promotions/Marketing

We use the following types of promotion for our business:

Electronic Media Advertisement
Print Media Advertisement
17
17

Noreen Younis

18

Monitoring & Controlling System

Hierarchy of Our Business

19

Time Framing

Year 1: Complete business plan.

Year 2: Secure business loans.
Year 3: Begin search for markets (R&D).
Year 4: Lease and develop new markets; begin
hiring.
Year 5: New stores opening (Expansion).

20

Conclusion

These all are the steps, procedures that a newly open

business has to go through.
We expect that our business can flourish very quickly.
We try to target the above mentioned achievements

We also hope that the business that we are going to start

is expanding at national level very quickly.
We are trying to take such type of management that can
make the business very successful.

21

22