Professional Documents
Culture Documents
Mission/Strategy/Tactics
Mission
Strategy
Tactics
Strategy
Mission
The reason for existence for an organization
Mission Statement
A clear statement of purpose
Strategy
A plan for achieving organizational goals
Tactics
The actions taken to accomplish strategies
Strategy Example
Stephenie is a college student. She would like to have a
career in business, have a good job, and earn enough
income to live comfortably!
Mission:
Goal:
Strategy:
Tactics:
Operations:
Functional strategies
Finance
Tactics
Finance
operations
Marketing Operations
Tactics
Tactics
Marketing
operations
Operations
operations
Strategy Formulation
Distinctive Competencies
The special attributes or abilities that
give an organization a competitive edge.
Environmental Scanning
The considering of events and trends
that present threats or opportunities for a
company.
Low Cost
Quality
Time
Rapid delivery
On-time delivery
Express Mail
Flexnet
Flexibility
Variety
Volume
Burger King
Supermarkets
Service
Superior customer
service
Disneyland
Nordstroms
Location
Convenience
Internet, ATMs
Komatsu Strategies
Komatsu Strategies
Each strategy established in light of:
threats and opportunities in the environment
strengths and weaknesses of the organization
(related to environment)
Mission
Mission - where are you
going?
Environment
Mission
Customers
Public Image
Benefit to
Society
Mission/Strategy
Mission - where you are going
Strategy - how you are going to get there
Strategy
Action plan to achieve
mission
Shows how mission will
be achieved
Company has a business
strategy
Functional areas have
strategies
Strategy Process
Company
Mission
Business
Strategy
FunctionalArea
Area
Functional
Strategies
Marketing
Decisions
Operations
Decisions
Fin./Acct.
Decisions
Mission
Internal
Strengths
External
Opportunities
Strategy
Internal
Weaknesses
Competitive
Advantage
External
Threats
Examples
Specific
Strategy Used
Quality
Product
FLEXIBILITY
Process
LOW COST
Location
DELIVERY
Layout
Human Resource
Supply Chain
Speed
Dependability
Maintenance
Differentiation
(Better)
QUALITY
Conformance
Motorolas automotive products ignition systems
Motorolas pagers
Performance
Inventory
Scheduling
Competitive
Advantage
Cost
leadership
(Cheaper)
Response
(Faster)
Operations Strategy
Customer Needs
Corporate Strategy
Alignment
Operations Strategy
Decisions
Processes, Infrastructure, and Capabilities
Core
Competencies
Corporate Strategy
Focus: Survival
Business Strategy
Focus: Distinctive Competence
Cost Leadership
Product Differentiation
Focus (cost or differentiation)
Operations Strategy
Focus: Competitive Priorities
Cost Flexibility Quality Delivery
Capability Building
Implementation
Resources
Process
Structure
Product
Infrastructure
Other Functional
Strategies
Marketing
Finance
Human Resources
Engineering
Information Systems
Policy
Service-enhanced
Product or
Delivered Service
Satisfied Customer