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adliterate.com
Nike didn’t discover the power
of advertising, they discovered
the power of their own voice
Dan Wieden
After the next nuclear holocaust
there'll be cockroaches
and ad people
On brand strategy
If you don’t have a strategy, any campaign can take you
there
A good strategy
should be concrete
on the inside and
chewing gum on the
outside, not the
other way around.
The business model of
the digital age is one-
word equity for brands,
that word being the
one word that a
company wants
associated with their
brand
Maurice Saatchi
Successful brands must work like a molecule; adding successive ideas
into a chain of interesting innovations, many of which are not even
seen as marketing
Henry Jenkins
If you want to influence people's behaviour,
give them something to copy
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Henry Jenkins
The less control a company has over its
marketing message, the greater its
credibility
The Economist
If your only tool is a hammer, every
problem looks like a nail
Bernard Baruch
It is difficult to get a man to understand something when his salary
depends upon his not understanding it
Upton Sinclair
The essential difference between emotion
and reason is that emotion leads to
action, while reason leads to conclusions
Albert Einstein
Genius is in simplicity and specificity.
Success is in consistency.
On ideas
Good ideas are not adopted
automatically. They must be driven
into practice with courageous
patience.
Admiral Rickover
Adapt the
technique to
your idea, not
your idea to
the technique
Bill Bernbach
The idea is the
company. Get
employed by it and
employ others who
believe in it, defend
it, develop it and
deliver it.
By 2015, there will be no
separate media and
creative awards because
there will be no distinction
between ad agency
creativity and media
agency creativity
Nicholas Negroponte
As long as there
are sofas,
there'll be TV
Contagious
Magazine
On new media
Rule for bloggers:
first thoughts, best thoughts
Widgets are the
glue between
people and the
content they want
Traditional advertising
is buying time, online
is about creating time
Peer production is the most powerful
industrial force of our time
Chris Anderson
Instead of asking them to watch, to listen, to play,
to passively consume, the race is on to get them
to create, to produce and to participate
trendwatching.com
I think the real indicator will be when someone confesses that they
cried at level 17
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5/50 rule: in 5 years time, 50% of all
content will be consumer-generated
The Podshow
We cannot allow the multiplicity of possibilities
to drag us into complexity
Kevin Roberts
People are replacing their trust in traditional authorities
with trust in each other
On the future
The future is already here, it's
just not evenly distributed
William Gibson
We always overestimate what will change the next 2 years,
and underestimate what will change the next 10
Bill Gates
The one fact about the future of which we can be certain is that it
will be utterly fantastic
Arthur C Clarke
[in the future] you will physically be inside the
experience, which will surround you top,
bottom, on all sides
Steven Spielberg
On ambition
It’s quite fun to do the
impossible
Walt Disney
The problem is
not that we aim
too high and
fail, but that we
aim too low
and succeed.
Stay hungry.
Stay foolish
Steve Jobs
I think that's the best
thing in life: keeping
busy
Andy Warhol
On whatever
Any intelligent fool can
make things bigger, more
complex, and more
violent. It takes a touch of
genius -and a lot of
courage- to move in the
opposite direction.
Albert Einstein
If we took the mission
statements of 100 large
industrial companies, mixed
them up while everyone was
asleep, and reassigned them
at random, would anyone
wake up tomorrow and cry,
'My gosh, where has our
mission statement gone?'
Actions speak louder than words
It is not the strongest of the species that survive, nor the most intelligent, but
the one most responsive to change
Charles Darwin
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To rob a bank you
need two things: a
gun and a smile.
A smile to convince
and a gun to
convince faster.
It’s nicer to
join the
pirates than
to join the
navy
An educated
customer is better
than an
entertained
customer,
because they're
already further
down the chain.
If I had asked people what they wanted, I
would’ve built a faster horse
Henry Ford
The consumer
is not a
moron, it's
your wife
David Ogilvy
The greatest
geniuses
accomplish
more by
doing less
The subconscious needs time
and space to roam
I make movies for
the masses but I
speak to them
one by one
Steven Spielberg
Kids, you tried your
best and failed
miserably. The
lesson is, never try.
Homer Simpson
It takes two people
to lie.
Homer Simpson
Just because I
don’t care,
doesn’t mean
I don’t
understand.
Homer
Simpson
speak less, say more
Before you speak,
make sure that
what you say is
better than
silence
What you have to remember when building a
mousetrap, is to leave room for the mouse
Any technology that is
sufficiently advanced is
indistinguishable from magic
Arthur C. Clarke
fail fast, learn fast, fix fast
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