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Prashant Yadav
Risi Raj
Jitendra Giri
Nishanth S.
Snehalkumar
shaped 6
Reasons:
it is a problem-solving product. So, the general norm of 3 will not work
effectively for this product.
people may not be aware of the ill-effects of bad cholesterol. So, more
exposure may be needed to increase awareness among the people.
In order to compel the target audience to take proactive preventive
approach to this problem by using Benecol, more exposures are
necessary.
S shaped model is preferred because initial exposure may not generate
the desired attention to the problem of bad cholesterol. But, as the
number of exposures increases, the customer may start taking the issue
more seriously.
Group-7: Average
Group-3: Slightly worse than average
Group-8: Worse than average
Exhibit 1
Exhibit 2