Professional Documents
Culture Documents
Presentation
2.History
3.Organization
4.Innovating sustainably
1.
1. PRESENTATION
1. Presentation
1st Cosmetics group worldwide
Located in 130 countries with over
72 600 employees
1. Presentation
27 International brands
22,5 billion euros of sale
611 patents registered in 2012
2. HISTORY
2. History
A-) 1909-1956
Creation of the lOreal company. Early and progressive launch of the brand
based on the research and innovation for beauty
2. History
B-) 1957-1983:
The new president develops lOreal towards the international : brands acquisition
and creation of famous products.
2-History
C-) 1984-2000 :
Great period of expansion for l'Oral. Massive investments and strategic launches.
L'Oral will become the world leader in cosmetics.
1994: Creation of LOral Israel and first international cosmetic group in India.
2-History
D-) 2001 Present day :
LOral enters the 21th century. Diversification strategy and new citizens and
environmental initiatives.
3. ORGANIZATION
3. Organization
Governance
4. INNOVATING
SUSTAINABLY
4. Innovating sustainably
The ambitions for the future of the Oral are :
- The expansion of the diversity of their products, to
adapt a beauty for all.
- Research in the world, to innovate new products.
- Facilitate the access of products for the consumers
(according to lifestyle)
- Accelerate the regionalization of their expertise
THE END