INTRODUCTION OF HALDIRAM

Haldiram is a multi-cuisine Indian fast food restaurant

Started as a small time sweet shop in Bikaner in 1937
The 1st company to offer the traditional Indian snakesfood
In 1940s the company started
3 units till 1990s i.e. Kolkata, new Delhi and Nagpur
Early of 1999s the 3 units split over

INTRODUCTION OF MC-DONALDS
Worlds first fast food company
sales
Number of restaurants
Franchisee

McDonalds in India
Established in 1996
Locally owned
Respect for local culture

INTRODUCTION OF DOMINOS

Founded in 1960 by Tom Monaghan.

Second-largest Pizza chain in the United States
About 8,500 corporate and franchised stores in 55countries.
Domino's Pizza outlet in India opened in1996.
Close to 274 outlets in 55 cities of India.
70 percent of its revenue comes fromhome delivery service
& around 30percent is over-the-counter sales.

MC- Strategies
InternatioNal GroWth
Forward Integration-Distribution through Franchisees
Backward Integration-LoCal Sourcing, Cold Chain,Suppliers
Market penetration & Development-McDelivery

New Product Development-Aloo Tikki,Salad, crispy patty,

pizza mc-puff ,Chinese salsa wrap, MC curry pan etc

VISION AND MISSION

HALDIRAM
VISIONBe the trend setter in the field of
healthy and tasty eating to achieve a
sustainable growth. This will bring
about an overall upliftment of the
organization, its people and the
society.

MC- DONALDS
VISIONTo be the best & leading fast food
providers around the globe

MISSIONMISSIONTo be the world's best quick service

Review, recreate and rediscover the
restaurant experience. Being the best
trend of healthy eating and innovate
means providing outstanding quality,
and invent fresh new methods to
service, cleanliness, and value, so that
nourish and delight everyone we serve. we make every customer in every
restaurant smile

DOMINOS
VISION Number 1 in Pizza
Number 1 in People

MISSIONSell more Pizza, have more fun!

SWOT ANALYSIS
BASES

HALDIRAM

MC-DONALDS

DOMINOS

STRENGTH

BRAND
EQUITYWORLDWIDE
COSISTENCY OF FOOD
OVERSEAS MARKETS
BALANCESHEET POSITION
SUCCESFUL ITEMSFRIES,HAPPYMEALS,AALOO
TIKKI,EGG
MCMUFFIN,PROMOTIONS

Leading pizza delivery

company in the world.
Global franchisees
operations 9000 over 60
countries.
Strong brand equity.
Heavy advertising and
marketing campaigns.
Supply chain and
distribution system

WEAKNESSES

LOW ADVERTISING BUDGET

DECLINING MARKET SHARE
TRADITIONAL MANAGEMENT
WEAK PRODUCT
STYLE
DEVELOPMENT
MANUFACTURING PROCESS NOT QUALITY AND TASTE OF
COMPLETELY AUTOMATIC
PRODUCTS

QUALITY
RESEARCH AND DEVELOPMENT
MANPOWER
PRICING
PACKAGING
LATEST TECHNOLOGY
TRUST OF THE CONSUMER

Slow growth and declining

sales

Continue..
BASIS

HALDIRAM

MC-DONALS

OPPORTUNITIES

GROWING FOOD INDUSTRY

INTERNATIONAL EXPANSION
CHANGES IN THE CONSUMERS ONLY SERVING 1 % OF THE
TASTE AND PREFRENCES
WORLDS POPULATION
INCREASE IN THE PURCHASING GROWING DINING OUT
POWER OF FAMILIES
MARKET
PROSPECTS FOR EXPORTS

Geographical
Diversification.
Market expansion
opportunity.
Introduction of new
flavours and add ones.
Strengthen distribution
system so that market
penetration is optimum.

THREAT

AVAILABLITY OF SUBSTITUTE
GOODS
HEALTH CONCIOUS AUR
AWARENESS
INCREASING COMPETITION
FROM INDIAN AND MNCs
FOOD COMPANIES

Competition in market
Currency exchange
fluctuation.
Unruly traffic system, hard
to reach in 30 mins.

MATURE / OVERSTORED
INDUSTRY
STRENGTH OF COMPETITION
MORE HEALTH-CONCIOUS
CONSUMERS
FLUCTUATIONS OF FOREIGN
EXCHANG RATES;ECONOMICS

DOMINOS