Course

Year

: G1402 - ESP1: English Business Presentation

: 2010

Welcoming Audience
Meeting 1

Introduction
Advice from the Experts
Absolutely, positively, and without doubt, the best way
to achieve a good grade in this class is to:
1. Read the required text before attending the appropriate
lecture. Without having read the assigned material a student
has no context for the class presentation and therefore misses
the important points to discuss.
2. Attend the class attendance will be counted and will
determine your final grade
3. Do the homework, assignments and all required in the class
4. Be active in class.
5. Feel free to ask questions.

Bina Nusantara

What is this course about?

ESP 1: English for Business Presentation introduces students to a
variety of technical and presentation theories and practices
designed to be applicable to the production of business presentation
in the real world.
At the completion of this course, students will be expected:
LO1: Design a business English presentation
LO2: Create their own style of a performing a business English
presentation
LO3: Perform a business presentation fluently and appropriately

Evaluation and Grading

Grading Formula and System
30% Exam I UTS
30% Exam II UAS
40% Assignments

Total possible

Bina Nusantara

100%

Requirements

Bina Nusantara

All students are expected to show that they are intellectually

engaging the subject matter of every lecture/presentation.
Prohibited behavior includes sleeping, talking to neighbors,
reading magazine, typing SMS or doing your homework.
PLEASE BE ON TIME to avoid disrupting class, you are
expected to stay in class for the duration of the lecture/
presentation. You are not allowed to enter class if you are
late more than 10 minutes of the scheduled time. The
teacher has the right to ask you to leave if you are insisted to
come to class.
Pagers and cell phones are strictly prohibited in this class.

Readings and Screenings

Readings

Grussendorf, Marion. (2007). English for Presentation. Oxford University Press. Oxford. ISBN
978 0 19 4579377

Williams, Erica J. (2008). Presentation in English. Macmillan Publishers Limited . Hong Kong.
ISBN: 978-0-230-02876-0.

Bovee, Courtland L and Thill John V. (2005). Business Communication Today. 8th. Pearson
Education, Inc. USA. ISBN: 0-13-196873-4.

Barall, Irene. Nicholas Barrall (2006). Intelligent Business Skills Book. Pre-Intermediate
Business English Longman Education Limited. Essex. ISBN: 978-0-582-84692-0.

J, (2006). Intelligent Business Skills Book. Intermediate Business English. Longman

Education Limited. Essex. ISBN: 978-0-582-84797-2

Barall, Irene, Christine Johnson. (2006). Intelligent Business Skills Book. Upper-Intermediate
Business English. Longman Education Limited. Essex. ISBN: 978-0-582-84696-8
Online Reading

http://www.englishclub.com/speaking/presentations.htm

http://www.englishclub.com/business-english/presentations-pres.htm

http://www.ego4u.com/en/cram-up/writing/presentation

Bina Nusantara

Presentation
1. How often do you give presentation?
2. Who do you normally present to?
3. When was the last time you gave a presentation in
English?
4. Was it successful? If yes, why? And if not, why not?
5. How do you feel in presenting in a foreign language
6. Think of excellent (terrible) presentation that you have
attended. What made it good or bad?

Opening a presentation
Welcoming the audience
It is the most important part of a presentation
It gives the first impression
Expression used:
Good morning/ afternoon, ladies and gentlemen!
Hello / hi everyone!
First of all let me thank you all for coming here today!
Im happy / delighted that so many of you could make it
today!

Introducing yourself
The amount of information you give about yourself and
your work and the level of formality you use depends on
the presentation you are giving
Expression used:
Let me introduce myself. Im Dave Elwood from
For those of you who do not know me, my names..
Ad you probably know, Im the new manager of.
Im head of logistics here at Air Spares.
Im here in my function an the head oh Controlling.

Define the situation

Tell the audience your destination- the reason theyre there to listen
to you and the purpose of your presentation
If the audience do not know the reason they wont have any reason
to accompany you along your journey
Explain why the topic is relevant for your audience
Expression used
My talk is particularly relevant to those of you/us who.
My topic is very important for you because
By the end of this talk you will be familiar with..

The structure of a presentation

The main part :
1. Introduction (part tell the audience what you are going to say)
2. Main part (say it)
3. Conclusion (tell them what you said)

Expression:
Today I would like to tell you about our new plan.
This morning I would like to bring you up to date on our department
Ill begin by explaining the function
Im going to talk to you today about new development in the sales department
After that, Ill move on to my next point
Ill be talking about our guidelines for internet use
During the next hour well be looking at the advantages of this system

Structuring a presentation
The most common way to structure a presentation is to
have three parts and sub divide them into (three) smaller
section
Expression:

Ive divided my presentation into three (main) parts: x, y, z

In my presentation Ill focus on three major issues
First (of all), Ill be looking at.., second.., and third..
Ill begin / start off by explaining.
Then / next / after that, Ill go on to
Finally, Ill offer some solution.

Getting The Audiences Attention

The first few minutes of a presentation are the most important to get
the audience attention expression
Expression:

Ask a rhetorical question

Is market research important for brand development?
Do we need quality assurance?
Start with an interesting fact
According to article I read recently, central banks are now buying euros instead
of dollars
Did you know that fast food consumption increased by 600% in Indonesia since
2000?
Tell them a story or anecdote
I remember when I attended a meeting in Bandung
At conference in Bali, I was asked the following question
Give them a problem to think about
Suppose you wanted to set up a new call center. How would you go about it.
Imagine you had to recognize the sales department. What would be your first
step.