Professional Documents
Culture Documents
Fay Saechao
Jehrica Marini
Mission Statement
Background
Starbucks original vision in 1987
The evolution of Starbucks from
1991-2008
Worldwide expansion from 20002001
Transformation of Starbucks with
return of Schultz 2008-2012
Financial Statements
Evolution of Strategic Vision
Broad Differentiation
Teavana
Video: Howard Schultz on Teavana
Employee Training
Starbucks Culture
Community Service
Ethical Sourcing
Purchasing Coffee Beans
Quality Control
Lean
2012 Issues Facing Management
Conclusion
Earlier expansion
consisted of 12
managers, today is 180
mangers with three other
regional offices
Licensing agreement
with Trans Fair
Tokyo- fist non-North
American store
New locations in Asia,
Europe, Australia, and
South America
Provided more
resources for
employees
Series 1
45.00%
44.00%
43.00%
42.00%
41.00%
40.00%
2007
2008
2009
2010
2011
Series 1
37.00%
36.00%
35.00%
34.00%
33.00%
32.00%
31.00%
2007
2008
Sales Leverage
Direct Distribution Model
Impairment
2009
2010
2011
Series 1
5.60%
5.40%
5.20%
5.00%
4.80%
4.60%
4.40%
4.20%
2007
2008
2009
2010
2011
Series 1
16.00%
14.00%
12.00%
10.00%
8.00%
6.00%
4.00%
2007
2008
2009
2010
2011
Series 1
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
2007
2008
2009
2010
2011
Series 1
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
2007
2008
2009
2010
2011
Changes of marketing
techniques using
social media
platforms
Facebook
Twitter
Differentiating features
that cause buyers to
prefer product/service
over brand rivals such
as Peets Coffee
Quality beans that can
be served at premium
price
Product line
Products in retail stores
Amazing customer
service with happy
customers
Core value
Human connection
Focus on diversity
Encouraging atmosphere
Strong competitors