Walmart

In 1950, Sam Walton purchased a store

from Luther E. Harrison in Bentonville,
Arkansas, and opened Walton's.
At some point Sam Walton made the
decision to achieve higher sales volumes
by keeping sales prices lower than his
competitors by reducing his profit
margin. Inspired by the successes of
other discount department store chains,
Walton opened the second store
in Rogers, Arkansas t.
Responsible for the purchase and
maintenance of signage, Walton's
assistant, Bob Bogle, came up with the
name "Wal-Mart" for the new chain hat
year.

1962 1964
1964 1981
1968 1981

1981 1992

1992 2008
2008 Present

is an American multinational retail corporation that

operates chains of large discount department
stores and warehouse stores.
Headquartered in Bentonville, Arkansas, the
company was founded by Sam Walton in 1962
and incorporated on October 31, 1969. It has over
11,000 stores in 27 countries, under a total 55
different banners.
It operates in Mexico as Walmart de Mxico y
Centroamrica, in the United Kingdom as Asda, in
Japan as Seiyu, and in India as Best Price. It has
wholly owned operations in Argentina, Brazil, and
Canada.
Walmart is the world's largest company by
revenue, according to the Fortune Global 500 list
in 2014, the biggest private employer in the world
with over two million employees, and the largest
retailer in the world. Walmart is a family-owned
business, as the company is controlled by
the Walton family

The Mission Statement and Purpose of WalMart (WMT)

"We save people money so they can live better."
If we work together, well lower the cost of living for everyonewell
give the world an opportunity to see what its like to save and have a
better life.

In order to fulfill its mission, Wal-Mart has developed some unique, policies,
principles, rules, processes and procedures, the sum total of which form the
Wal-Mart stores corporate culture:
Open Door Policy - Managers' doors are open to employees at all levels
Sundown Rule - Answering employee, customer, and supplier questions on the
same day the questions are received
Grass Roots Process - Capturing suggestions and ideas from the sales floor and
front lines
3 Basic Beliefs & Values - Respect for the Individual, Service to our Customers,
Striving for Excellence
10-Foot Rule - Making eye contact, greeting, and offering help to customers who
come within 10 feet
Servant Leadership - Leaders are in service to their team

Walmarts Objectives

Expand multi-channel initiatives

Strategies:
Develop and execute a global eCommerce strategy
Accelerate global online channel growth
Have accessible stores available for all of the customers needs

Improve returns
Strategies:
Balance their commitment to aggressive growth with their long-term
plan
Achieve positive comparable store sales [through four-point plan]
Enhance shareholder value

Their Vision Statement

"The secret of successful retailing is to give your
customers what they want. And really, if you think
about it from your point of view as a customer, you
want everything: a wide assortment of good-quality
merchandise; the lowest possible prices; guaranteed
satisfaction with what you buy; friendly, knowledgeable
service; convenient hours; free parking; a pleasant
shopping experience."
- Sam Walton (1918-1992)

New Mission Statement

Our mission is to provide goods and services for our customers at everyday
low prices.
With our innovative technology we strive to have merchandise ranging from
food, clothes, music, etc. on hand 24 hours a day 7 days a week.
We are committed to the growth of Wal-Mart and challenge ourselves to be
better. We strive to have the best, be the best, and provide quality and
assurance to our customers.
Our employees are a huge asset to our company, and we would not be the
company we are today without them. They have a huge impact on what our
company was, what it is, and what it will be.
We also feel it is important to give generously to those who are less fortunate
than others, which is why Wal-Mart donates thousands of dollars a year to
different organizations.

SWOT Analysis of Walmart

STRENGTHS
Powerful retail brands,
large scale of operation
worldwide
One Stop Retail
Strategic business
programs
Efficient working capital
management

OPPORTUNITY
Global food safety initiative
standard
Increasing demand of
online sales
Increasing opportunity in
growing economy

WEAKNESS
Self Cannibalization
Involvement in numerous
legal issues
Continuos product recall
Community relations
problem

THREATS
Intense competition
Price matching program by
target
Foreign currency
fluctuation

WALMART BUSINESS STRATEGY

Mission to provide a wide variety of high
quality,branded and unbranded products at
the lowest possible price
WALMART'S
AGGRESSIVE
PRICING
(Cost
leadership)

Efforts to procure products at the lowest

prices possible from manufacturers

Walmart products are usually priced 20%

lower than those of its competitors

Top Marketing strategies that can be Learned

from WalMart

Low Prices
Easily Accessible
Appeal to As Many People as Possible
Social Media Campaigns

Product:
Stationery

Food

Home
hardlines

Automative

WalMart

Household chemicals
& consumables

Sporting
goods

Paint &
hardware
Health &
beauty aids

MARKETING STRATEGIES

Customers

Customers would be provided what

they want, when they want it, all at a
value

Team
Spirit

Treating each other as we would hope

to be treated acknowledging our total
dependency on our associate- partners
to sustain our success

Customer
Data

Increasing in segmentation in order to

better serve the customers

WALMART CUSTOMER SERVICE

Thinks like
customer

Give a good
value in
product for
customer

Sell what
customer
wants to buy

Ensures that
customer enjoy
themselves in
process

Exceeds
customer
expectation

Just because we are simple doesnt mean we

are unintelligent. Wal-Mart CEO