#

ESSENTIALS OF CAREER
PLANNING AND
EXPLORING THE WORLD
OF WORK
#
After 10th .

What???????????????

#
What do you want to be?
IAS Officer
Journalist
Engineer
Lawyer
Designer
Doctor
Lawyer
Understand
yourself
Whats your
interest, ability,
personality &
value
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What is Rohit really going to do?

Is Anita really going to get there? How?

Is Kapil sure of his subjects ?

If Udit doesnt make it in the
competion,,does he have any other option?
What?

Are Kalpanas subjects appropriate?
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ANSWER TO FOLLOWING
QUESTIONS WOULD
INVOLVE...........


#
#

WHAT IS A CARRER????
The term `career refers to lifelong development of
an individual beginning with his education, his
achievement in different spheres of life, his lifestyle
and his vocational adjustment.
Essential requirements for building career are:
PERSONALITY
INTEREST
APTITUDE

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CAREER
PERSONALITY
APTITUDE
INTEREST
#
Characteristic patterns of thoughts, feelings,
and behaviors that make a person unique.
Personality originates within the individual and
remains fairly consistent throughout once life.

Extrovert, outgoing and fun loving
or
Introvert and reserved
#
What are the areas you excel in and what
are the areas that u dont???
What can you do and what you cannot
depends upon your ability.
Numbers fascinate you?
Searching for some logic?

#
Discuss Your Childs Interests
Ask your child:
What are your favorite school subjects?
What activities outside of school do you enjoy most?
What hobbies do you have or would you like to have?
What do you like to do with your friends?


What special skills or abilities do you think you possess?
What have you done that you are most proud of?
What do you like to do with your free time?
What types of books interest you the most?

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Journey of interest in your childs life


If your child has an interest in ANIMALS, he or she might
like to:
Elementary School
Feed and care for a family pet
Middle School
Join a 4-H Club
Walk or care for a neighbors dog
High School
Volunteer at a local veterinary clinic, animal shelter or zoo

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Journey of interest in your childs life


If your child has an interest in ART, he or she
might like to:
Elementary School
Make birthday or holiday cards for relatives and
friends
Middle School
Create graphics for the school newsletter
Design invitations for a special event
High School
Design a personal or school Web site

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Journey of interest in your childs life


If your child likes to HELP PEOPLE, he or she might like
to:
Elementary School
Join a Girl Scout or Boy Scout club
Middle School
Teach a younger child to read
Volunteer to read to nursing home residents
High School
Be a summer or vacation camp counselor
Assist at a day care center

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Journey of interest in your childs life

If your child likes to BUILD or REPAIR THINGS,
he or she might like to:
Elementary School
Use Lego's or Lincoln Logs to build things
Middle School
Build a radio or computer from a kit
Take apart an old appliance and put it back together
High School
Design and build a robot or a piece of furniture
Help repair or remodel things in your home

#
KNOWELDGE ABOUT ONESELF

KNOWLEDGE ABOUT WORLD OF
WORK

GUIDANCE TO CONNECT BOTH-
ONESELF AND WORLD OF WORK

#
The one of the most important step in
choosing career is to be armed with
an understanding of ones
STRENGTHS and WEAKNESSES
and an awareness of what you truly
value.
#
AREA OF STRENGTH AND
WEAKNESS
STRENGTHS
What are your advantages?
What are the things you do well?
What things are you better than anyone else?
What comes naturally to you?
WEAKNESS
What areas are you weak at? (Work/Study/social skills)
Which are the areas that need improvement?
What is not easy for you?
OPPORTUNITIES
What are the interesting trends?
Changes in technology and market
Changes in Govt. policy
Changes in social patterns such as population
patterns, lifestyles etc.
New Skills learnt/ developed
Demand Supply gaps, which you can fulfil.
THREATS
What obstacles do you face?
Is changing technology threatening your position?
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MY PERSONAL SWOT
No Subject/Activity area Strength Weakness Can Improve
1.
Subject in School:
a.
b.
c.
d.
e.
f.
2. Game/Hobby my interest areas
a.
b.
c.
3. Interaction with others
a. Public speaking & Presentation
b. Debate
c. Make new friends easily
4. Family Background
a. Financial Support from family
b. Networking ability
c. Advise/ Guidance/ Mentors
d. Atmosphere/ Environment
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No Subject/Activity area Strength Weakness Can Improve
5. Motivation levels
a. Self Confidence
b. High Energy Drive & Will to
succeed
c. Ability to work unsupervised
6 Creative Skills
7 Artistic Skills
8 Leadership Qualities
9 Ability to focus and complete tasks

10
11
MY PERSONAL SWOT
#
No Activity/Subject Like very much Like a bit Neutral Do not like Dislike a lot
6. Dramatics - Acting
7 Accounting / Book-keeping/Records
8. Reading books/ current affairs.
9. Law/ Legislations/ Public Service
10. Business/ Trade/ Commerce
11. Take care of people/ nursing/Medicine
12. Pets/Taking Care of Pets
13. Food/ Cooking/ housekeeping
14. Finance/ Stocks & shares
15. Computer: Hardware/ Software
16. Agriculture
17. Research
18. Police/ Defence/ Detective Work
19. Advising / Teaching people
AREA OF INTEREST
#
AREA OF INTEREST
No Activity/Subject Like very much Like a bit Neutral Do not like Dislike a lot
1 Subject in School:
a.
b.
c.
d.
e.
f.
g.
2 Games/Hobbies-Interest areas:
a.
b.
c.
d.
e.
3. Interaction with others & Hobbies / Games / other pursuits.
a. Public Speaking
b. Debate
c. Make new friends easily
d. Presentation
4. Art pursuits drawing, painting etc.
5. Musical pursuits playing/ singing
#
No Activity/Subject
Like very much Like a bit Neutral Do not like Dislike a lot
6. Dramatics - Acting
7 Accounting / Book-keeping/Records
8. Reading books/ current affairs.
9. Law/ Legislations/ Public Service
10. Business/ Trade/ Commerce
11. Take care of people/ nursing/Medicine
12. Pets/Taking Care of Pets
13. Food/ Cooking/ housekeeping
14. Finance/ Stocks & shares
15. Computer: Hardware/ Software
16. Agriculture
17. Research
18. Police/ Defence/ Detective Work
19. Advising / Teaching people
AREA OF INTEREST
#
Keeps me busy and helps fill in the time
Lets try out new ideas.
Gives me opportunity to use my abilities, skills and knowledge.
Allows me to meet many people
Gives me power to influence over others
Provides opportunity to make friends
Lets me control time
Lets me help people
Lets me be creative
Allows me to be known and liked by people.
Provides money
Provides physical activity for me
Lets me make decision for myself
Gives me feeling of achievement
Gives me feeling of security
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INTERESTS CAREER OPPORTUNITIES
HISTORY ANTHROPOLOGY
ARCHEOLOGIST

TRAVELLING TRAVEL AND TOURISM

ART AND PAINTING COMMERCIAL ARTS
FINE ARTS

READING BOOKS LIBRARIAN or STORY TELLER

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GAMES/ OUTDOOR SPORTSTEACHER
ACTIVITIES COACH

CREATIVE WRITING JOURNALISM
MASS COMM.

PLAYING MUSICAL MUSICIAN
INSTRUMENTS

WRITING LYRICS COMPOSER
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#
The multiple intelligences

According to multiple intelligence theory, there are nine basic types of
intelligence. There are also tests on the internet
Visual-spatial
Verbal-linguistic
Logical-mathematical
Bodily-kinesthetic
Musical-rhythmicque
Interpersonal
Intrapersonal
Naturalistic
Existential
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you posses NATURALISTIC intelligence or you
are NATURE SMART when:
Environment issues are important to you.
You enjoy studying biology, botany or zoology,going to
parks, zoos and aquarium.
You spend a great deal of time outdoors, enjoy hiking, camping.
Like taking care of pets.
Notice nature wherever you go.

CAREER OPTIONS:
Botanists, Biologist, Zoologist, Bird Watching, Animal trainer
Ecologist, Veterinarian, Horticulturist, Environment scientist.
#
you posses LOGICAL intelligence or you are
LOGIC SMART when:
You enjoy counting things.
You enjoy solving mathematical problems, figuring things out.
Puzzles requiring reasoning are fun for you.
You like to look for some logic behind problems.
You find numbers fascinating.
You like estimating or guessing the amount of things.
You create own codes, science experiments.
You organize information on charts and graphs.

CAREER OPTIONS:
Scientist, Engineer, Auditor, Economist, Physician, Astronaut,
Astronomer, Accountant, Chemist, Biologist, Forensic Scientist.
#
you possess MUSICAL intelligence or you are
MUSIC SMART when:

You like writing lyrics for song.
You enjoy many kinds of music.
Remembering songs lyrics is easy for you.
You appreciate music, rhythm, melody and patterns in sound.

CAREER OPTIONS:
Composers, Singers, Musicians, Song Writer, Music Teacher,
Producer, Editor, Disc Jockey (d. j.), Sound Engineer, Jingle
Writer, Acoristician



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You possess EXISTENCIAL/PHILOSOPHICAL
intelligence when:

You enjoy questions about life.
Religion is important for you.
You often think about purpose of my life.

CAREER OPTIONS:
Spiritual Leaders, Philosophers

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You possess INTERPERSONAL intelligence or
you are PEOPLE SMART when:

You love interacting with others.
You feel confident when meeting new people.
You enjoy company of many people and have lots of friends.
You am a team player and enjoy group activities.
You get concerned about issues of fairness of right and wrong.
You participate in school gathering.
You enjoy sharing my views.


CAREER OPTIONS:
Counselor, Psychologist, Politicians, Administrator, Social
Worker, Sociologist, Retail Worker, Religious Worker, Business
Leader, Talk Show Host, Travel Agent, Human Resource
Specialist.

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You possess KINESTHETIC intelligence or you
are BODY SMART when:
You enjoy exercises like aerobics, yoga etc.
Arts and crafts are enjoyable pass times.
You are an active person.
You like working with hands and tools.

CAREER OPTIONS:
Athletes, Dancers, Choreographers, Physical Education Teacher,
Sports Person, Stunt Person,, Gymnasts, Acrobats, Acting,
Jeweler, Magician, Sculptor, Cosmetologist, Hair Stylist,
Weaver, Surgeon, Dentist.
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You possess LINGUISTIC intelligence or you
are WORD SMART when:

You enjoy reading books.
Its easy for you to explain my ideas to others.
Foreign languages interest you.
Debates and public speaking are activities you like to participate
in.
You enjoy playing with vocabulary.
You like to write letters or email.
You have a good vocabulary, spell well.
You like to tell stories, write stories or poetry.


CAREER OPTIONS:
Poet, Advertising, Writers, English Teacher, Lawyers,
Politicians,, Professional Public Speaker, Translator, Proof
Reader, Public Relation Specialist, Screen Writer, Story Teller,
Radio or Television Host.
#
You possess INTRAPERSONAL intelligence or
you are SELF SMART when:
I am keenly aware of my moral beliefs, my feelings, strength
and weakness.
Impartiality is immoral for me.
Social justice issues concern me.
I believe in myself, like to meet self goals.
I like to be involved in the causes that help others.
Prefer to work on my own.

CAREER OPTIONS:
Social Activists, Lawyers, Philosophers, Spiritual Leaders,
Actors, Therapist, Counselor, Film Maker, Poet, Psychiatrist,
Researcher, Personal Trainer, Consultants.
#
You possess CREATIVE intelligence or you are
PICTURE SMART when:
I can imagine ideas in my head.
Draw out ideas well.
Rearranging room is fun for me.
I enjoy drawing and painting.
I appreciate sculpture.
I enjoy coordinating different colour schemes.
Art is the beautiful form of expression.
I am good at reading maps an blueprints.
I can recall things in mental pictures.
Remember faces better than names.
#
38
CAREERS IN ARTS
DESIGNERS
FASHION TECHNOLOGY
TEXTILE DESIGNERS
ACCESSORY/JEWELLERY
DESIGNERS
INTERIOR & EXTERIOR
DESIGN
FINE ARTS
CARTOONIST
PHOTOGRAPHY
PRINT JOURNALISM
MASS COMMUNICATION
ELECTRONIC
JOURNALISM
FILM MAKING
ADVERTISING
PUBLIC RELATIONS

#
CAREERS IN FASHION INDUSTRY

Fashion is a term commonly used in relation to
clothes, dresses, garments, textiles, etc.
Fashion designers create designs for almost
anything which is a part of the garment of men,
women and children.
Fashion design is the most important area of
work in fashion industry. Designing involves
creating original designs after studying the
changing trends of the market i.e market research.
It has various fields of specialization like
garments, footwear, jewellery and even luggage.

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40

DESIGNERS
Industrial Design refers to an activity that has to do with products and objects
that are used for practical functions. Designers organize and design articles, products
and materials in such a way that they not only serve the purpose for which they were
intended but are visually pleasing as well. It could be either Product, Ceramic,
Furniture, Craft, Automobile, Visual Communication, Textile & Apparel designing.

TEXTILE DESIGNERS

They work with colours, dyes and varied materials while designing. Long hours of work
while creating samples and designs is spent in the design studio. They treat the yarn
through different types of processes to give it a particular finish. The textile designer
also make drawings of initial concepts and work with various yarns and fabrics taking
into account the final use of the fabric by translating the designs into marketable
fabrics.

Knowledge of colour concepts, colour preferences, a good hand in drawing and
illustration, creative imagination and creative talent are required by textile designers.


#
41


ACCESSORY/JEWELLERY DESIGNERS

Accessory design encompasses designing of all accessories that
complete the fashion image. Designing of millinery, jewellery, handbags,
shoes, belts, hosiery, accessories for the head/hair etc. are part of
accessory design programme
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Apparel Merchandising
Fashion Merchandisers are mainly responsible for marketing.
He/she has to study past and current sales data and analyse
trends. They have to collect specifications from the buyers,
coordinate with fashion designers and production team to
develop a product which meets market requirement. They must
have knowledge of fashion trends, textures, materials and
colours on one hand and understanding of market demand and
the production processes on the other. At the same time have
analytical ability and communication skills.

Visual merchandising a comparatively new career field which
has sprung up with the growing popularity of window and floor
displays. Visual merchandisers main area of work is to create
impressive window displays. They can find employment with
fashion boutiques, shopping malls, emporia etc. They are also
engaged as shop floor managers. They can also do freelancing
on contract basis for window displays in exhibitions, fairs and
other places.
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Fashion Journalism and Presentation
Fashion Journalist is an overall in-charge of a
fashion magazine. It is through them that the
general public gets to know the latest fashion
trends.
He/she should have excellent taste for fashion and
keep themselves abreast with latest fashion news,
consumer reaction to new collections, fashion
shows, current and future trends in colour, design
and fabric.
#
DIFFERENCE BETWEEN FASHION
DESIGNING AND FASHION TECHNOLOGY
Both fashion designing and fashion technology
occupy a distinctive place in our industries.
While fashion designing deals with the creation of
beautiful dress materials, fashion technology is
the art of creating cloth materials from a variety of
products.
Fabrics are generally made out of substances like
silk, nylon, polyester and cotton.
Generally dress materials) is made according to the
demand of the customer and at other time for a
fashion show or boutique. Fashion
merchandising
#
45
INTERIOR & EXTERIOR DESIGN
Interior designers work in varied environments as they apply
their expertise to decorate shops, homes, hotels, commercial
complexes, lounges and special sets, etc. Interacting with
technical staff, masons, carpenters offers challenge as
communication requirements are tough.

FINE ARTS
The work of fine artists is a form of self expression while the
work of applied artists finds commercial application. Applied
artists find employment in advertising agencies, interior
design and display, exhibition work, government and semi-
government undertakings, etc.
The work of artists requires creativity, imagination, curiosity
and a sense of adventure. They have to make visually
appealing presentations and hence they work with a variety of
materials.
They work in areas like Greeting Card Design, Web Design,
House Design, Media Design, Screen Printing.


#
46
-
CARTOONIST
Cartoonists express critically, sarcastically and wittingly their
perceptions, the subjects moods through their strokes and
cutting images. Cartooning as an art uses simple strokes for
creating exciting characters that spring to life on news pages.
A basic drawing/sketching skill is an asset though no formal
training is required.

PHOTOGRAPHY
Photography is an art, and like music and most other arts, needs
practice and perseverance. It is not enough to know how to
operate the camera alone. They can work in areas of
commercial Photography, Photo Journalism, Industrial,
Medical, Environmental, Fashion Photography

One must have that extra quality, an interest in visuals, an
attentiveness to colour, shape, and shadow, and interest in
light, in observing how colours look on certain days, for
example, on dull lays, or golden sunsets.

#
47
Courses & Work Area
B.A (Photography)
A BA in Professional Photography will emphasize the fundamentals of
photography, visual literacy and the necessary business skills to prepare
for a career in photography.

Institutes
National Institute of Fashion Technology (NIFT) (Announce:
Nov)
Jamia Millia Islamia (Diploma)
National Institute of Design (NID) (Announce: Sep last week)
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48

JOURNALISM

If you have a flair for writing and do not wish to continue with your
academic subjects then a course in mass communication would be just
the right one for you. Journalists need to have a broad based education,
good general knowledge and a style of writing that is accurate, readable
and informed. Journalists need to be observant, with keen interest in
current affairs. You can specialize in print journalism, advertising, radio
journalism or television journalism,Magazine Journalism, Web
Journalism.
FILM MAKING
The roles and responsibilities of people involved in making a
film often overlap and coincide, depending on the type of film
being made. Number of people involved depends on the type
of film. You can work in the production, direction
life,cinematography,visual effects etc.


#
49
ADVERTISING
The working hours are long, jobs are demanding, personal lives are
non existent and starting salaries are low. They can work as Media
Planner, Media Sales.
The ability to communicate is vital. They face the challenge of
competing in the market with other agencies; hence need to have
drive determination and tremendous physical and mental stamina.
Different areas involved in this field are:

Client Servicing - The Client Servicing department is the link between the
client and the agency. It involves a study of the client, the product and the
market; an analysis of consumer behaviour and marketing; a knowledge of all
available media and their cost effectiveness, and a strategic plan to be
presented to the client.

An accounts executive who works in the client servicing department takes
care of all the monitory dealings. He should know the most effective way to
advertise clients product or servicei.e the media and their cost effectiveness.
Account executives should also have an idea about market research and
target audiences.


#
Market Research :. This is the department which surveys the market and
analyses and studies consumer behavior about a product or service. They are
involved with collection of data- information about the consumer, the market,
existing competition and so on.

Media Planning/Research :. Media Department is responsible for the
planning, scheduling, booking and purchase of space and time (in newspapers,
magazines, radio and TV, and outdoor hoardings). The media department must
therefore devise the most effective use for an advertising budget to effectively
and economically transmit a campaign message to the target audience.
lenses is essential.

Creative Department : The Creative department designs and conceptualizes
the advertisement. This consist of copywriting department and art department.
Copywriting department works on text for the ad and themes for campaign. Art
department visualises the campaign.

Copywriters : The Copywriter evolves a theme for the campaign and provides
the text for advertisements. He is responsible for making the ad look attractive
and delivering the message to the point. They work out the campaign slogan,
jingles, scripts and promotional literature of the product or service as well as
proposals, concept notes and film treatments.

#

Visualisers : The Visualisers work on the visual concepts and
decide how the ad shall eventually look. They do the overall
layout of message including graphics, sketching etc. Must be
artistic. A degree/diploma in commercial arts or fine arts as well
as the knowledge of designing software like Photoshop,
Pagemaker, Corel Draw etc. are often the required
qualifications.

Photographers : Photographers should have an idea about
angles and lighting effects. Good technical ability and
knowledge of cameras and lens is essential.
#
PUBLIC RELATIONS

Public Relation is a management function that involves monitoring and evaluating public
attitudes and maintaining mutual relations and understanding between an organisation
and its public.

Public Relation officers work with journalists, managers and employees of an
organisation and members of the public. They have to be good at getting on with them.

The basic personality ingredients for success in PR work is sociability, tact, patience and
diplomacy.

Public relation officers can find employment in the corporate sector, public sector,
government agencies, tourist agencies, hotels, banks and other financial institutions,
private consultancy firms etc.

The work involves keeping management aware of public attitudes and concerns of the
many groups and organizations with which they must deal.

In addition, public relations departments employ public relations specialists to write,
research, prepare materials, maintain contacts, and respond to inquiries





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53
TRAVEL & TOURISM
The jobs in the travel sector are diverse in nature.
The prime requirement for success in the field of travel and tourism is
a genuine interest in travel. Personal knowledge and experience of
travel to major tourist destinations, hotels, places of interest, local
customs, would make a travel agent an authentic and well versed source
of guidance to the prospective tourist.
The work areas include:

Tourism Department :

In the Tourism Department there are jobs as Reservation & counter staff,
Sales and marketing staff, Tour Planners and Tour guides .
A degree in travel and tourism is required for operational jobs in government
organisations.
Information assistants at the office of the Tourism departments are selected
through competitive examinations held by the Staff Selection Commission.
The eligibility is graduation with knowledge of Indian history, art and architecture,
besides proficiency in English . T
These vacancies are advertised through the employment news. Information
Assistants give out information regarding tourist spots and services available and
help to plan the itinerary of the tourists.
The Ministry of Tourism recognises three types of guides, regional, state and
local..

#
Airlines:
In the airlines, one can work as Traffic
Assistance, Reservation and Counter
Staff, Airhostess and flight pursers,
Sales and Marketing staff and
customer services.
A course in travel and tourism or a
qualification on Hotel management
helps to get in.
#

Travel Agencies:
Travel agents assess the needs of tourists and businessmen and help
them make the best possible travel arrangements from the many travel
options available.

They deal with almost everything connected with travel including the
shortest route to the destination, travel mode, the important documents
that will be required (visa, passport, vaccination certificates etc.),
suitable places to stay, current exchange rates, tourist attractions to
visit, climate and they will plan the trip keeping in mind the clients'
preferences, budgets and special needs.

In travel agencies there are openings for reservation and counter staff,
Sales and Marketing staff, Tour escorts and tour operators, cargo and
courier agencies etc.

A short tem course or a diploma in travel and ticketing of 3-6 months
duration will help gain entry into an agency.

Several large travel agencies also offer short-term training
programmes, and tend to absorb most of the candidates

#
HOTEL INDUSTRY

Hotel Industry has a great variety in terms of size, clientele it aims to serve, and its
location. However, for the efficient functioning of any hotel large or small, work is
divided among key departments Management, catering, front office, housekeeping,
accounting, marketing, engineering, forecasting.
Front Office
It is the centre of all activities. Important functions of receiving the guests, making
room reservations, handling correspondence and preparing bills and keeping
accounts of the guest services are handled at the front office.

House Keeping
The work of keeping the hotel, the rooms, the bars, the restaurants etc. clean and
making it presentable to the guests and ensuring facilities and comfort to them is
handled by this department.

Accounting Department
This department deals with both cash and credit transactions, i.e all the financial
transactions like purchase of materials, offering of services to the guests etc. This
department also compiles information required for budgeting, pricing of food and
services and so on. Professionals like cash, cost and works accountants are given
higher positions in the department. Chief cashier, cash clerk/bill clerk are the
positions handled in this department.
Sales & Marketing
This department keeps in touch with travel agents and tour operators as well as other
potential corporate clients in order to sell hotel facilities. Advertising and Public
Relations is also normally handled by this department.


#
Job Prospects

Lots of lucrative and interesting openings are there for hotel
management graduates in various fields like:

Hotel & Restaurant management
Airline catering and Cabin Services
Club management
Cruise Ship Hotel Management
Hospital administration and catering
Hotel and Tourism Associations
Forest Lodges
Guest Houses
Institutional Management (supervising canteens in college,
schools, in factories, company guest houses etc.)
Catering departments of railways, banks, armed forces, shipping
companies etc.
Hotel and catering institutes
Self employment
#
58
CAREER OPTIONS WITH P.C.B
MBBS / BUMS / BHMS / BNYS / BAMS
DENTAL SCIENCES
PARAMEDICAL SCIENCES
NURSING
SPEECH THERAPISTS AND
AUDIOLOGISTS
PHYSIOTHEREPIST
HEALTHCARE AND HOSPITAL
MANAGEMENT
MEDICAL TECHNOLOGISTS -
RADIOGRAPHERS & OPTOMETRISTS
PHARMACY
VETERINARY SCIENCE
AGRICULTURAL SCIENCE
#
59
MEDICINE AND DENTISTRY


Physicians work in rural or government
hospitals and clinics have to work under
stringent conditions where as in private
hospitals the work environment matches
that of corporate comforts.

Homeopathic Medicine Ayurvedic and
Unani

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60
PARA-MEDICAL COURSES
Para-Medical Courses
Nursing profession is one which demands unstinted dedication.
Patience, professional commitment, orderliness in work,
responsibility, punctuality are essential characteristics for the
nursing professionals.
Speech Therapists and Audiologists
They work in hospitals, clinics, nursing homes, etc.
They work with people of all ages. Adapting to the needs of
patients from different age groups requires tremendous
patience and understanding.
Healthcare and Hospital Management
Job is office based with constant visits to various hospital
departments and community centres.
Ability to deal with people from diverse backgrounds is an
essential quality of hospital administration.
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61
PARA-MEDICAL COURSES

Medical Technologists Radiographers and Optometrists
Laboratory technologists are involved in performing laboratory tests
essential for detection, diagnosis and treatment of diseases.
They need to have a scientific bend of mind. Diagnosis requires the use
of diagnostic equipment for radiological, pathological, biochemical or
microbial and opthalmological investigations. Precision, accuracy and
meticulous handling is essential for carrying on the job
Work in hospitals, clinics, etc.

Pharmacists
They work in hospitals, retail/wholesale medical shops and
research institutes. There are entrance exams for most of these
courses, but the eligibility for all is almost same. The student must have
biology in his HSC (or equivalent) and must have secured at least 50%
marks in his HSC exams.



#
62
VETERINARY SCIENCE
Introduction

Veterinary Science is a medical profession
that deals with the control of disease in
animals.


It also involves the breeding and scientific
handling of livestock.
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63
OTHER CAREER OPTIONS(PCB)
BIOTECHNOLOGY
GENETIC SCIENTISTS
BIOCHEMISTRY
MICROBIOLOGY
BIOINFORMATICS
ANTHROPOLOGY
HORTICULURE
FOOD PROCESSING

CHEMISTRY
PHYSICS
GEOLOGY
GEOGRAPHY & GIS
METEOROLOGY
BIO MEDICAL SCIENCE
HOME SCIENCE & HOME
ECONOMICS
FOOD TECHNOLOGY
FORENSIC SCIENCE

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64

GEOLOGY
Geology is the Science which studies the earths history, composition and
structure.
It includes geochemistry, geophysics, sedimentation, economic geology, and
engineering geology as well as historical geology which relates to the study of
history of the earths crust by studying the formation of rocks, geophysicists use
the principles of physics and mathematics to study the earths internal
composition, surface and atmosphere and also magnetic, electrical and
gravitational forces.
Geochemistry is the study of chemical composition of the Earth.
Selection via UPSC Exam


GEOGRAPHERS & GIS 1
Geographers study the distribution and location of physical and cultural
phenomena at the local, regional and global scale.
Geographers working in various sectors study the distribution of soils and its
mineral content, vegetation, landforms, climate and water resources.
Geographers spend time in the field while collecting data but most of their time is
spent in an office where they collate and analyse information.
GIS is a technology that attaches a database to an electronic map. GIS
technology can be used for scientific investigations, resource management and
development planning.


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METEOROLOGY
Meteorology is the science related to the study of the atmosphere.
Meteorologists study the atmosphere, monitoring and analysing its
changes to make interpretations and predictions for the benefit of
man.
They work in several areas besides weather forecasting.
They research radioactive fall out, the dynamics of hurricanes, ozone
levels in the stratosphere or work in radio and televised weather
bulletins.

HOME SCIENCE & HOME ECONOMICS
Home Science has been defined as a field of study built upon many
disciplines for the purpose of achieving and maintaining the welfare
and well being of home and family life in an ever changing society.
Students can choose to specialize in any of the five streams of home science -
Food and Nutrition, Resource Management, Human Development, Fabric and
Apparel Science and Communication and Extension - or have a general
understanding of all streams of home science.




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JOB PROSPECTS:


Production jobs - This covers food preservation, dress-making, specialized cooking. Graduates of Home
Science can go on to enter the textile business, fashion designing etc. or even work in hotels and in food
industry etc.

Research jobs - These involve educating specific segments of the population such as mothers, farmers,
and villagers on the food-value of certain food items. Also one can work as a researcher/scientist in R&D
labs on food preservation etc.

Sales jobs - Sales promotion of food items (baby foods) are given to home science graduates since they
have relevant information and experience.

Service jobs - Maintenance and supervision of house keeping departments at tourist resorts, hotels,
catering facilities, restaurants etc.

Teaching jobs - The recognized qualification for a primary school teacher is a Bachelors degree in Home
Science and many postgraduates are absorbed as senior secondary school teachers and college
professors.

Technical jobs - Manufacturing industries do require home science graduates to serve as research
assistants

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Food technologists
Food technology is the study of science related to processing of food stuffs. Food
technologists are mainly required in hotels, food industries, rice mills, distilleries
and packaging industries. The food technology courses give adequate training and
knowledge to candidates regarding the quality analyzes of raw materials, packaging
standards and methodology, health and hygiene parameters, processing
techniques, storage and food value. They are also educated and trained to develop
methodologies for extracting useful by products from industrial and domestic
waste.

FORENSIC SCIENCE
Forensic scientists scientifically analyse, identify, and classify physical evidence
relating to criminal or suspected cases of crime. They work in labs.

HORTICULTURE
Horticulture encompasses cultivation of plants, vegetables, flowers, fruits, herbs,
shrubs, bushes, ornamental trees and landscaping of gardens, maintaining
nurseries, green houses, gardens, orchards and plantations.

Biotechnology
A bundle of techniques applied to living cells is what we call biotechnology.
Biotechnology involves the use of living things in medicine, engineering and
technology. You can pursue a B.Sc in Biotechnology or even an engineering degree
in Biotechnology; you can further your skills by taking up Masters in Biotechnology
or enter the job market in fields like pharmaceuticals and diagnostic industry



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MICROBIOLOGY

Microbiology is the study of microscopic organisms. Microbiologists
study the relationships between microbes and man, animals and
plants. Graduates with specialist degrees in Microbiology are well
equipped to enter employment with more focused functions such as
microbiological analysis, quality assurance or research and
development.
BIOINFORMATICS

Bioinformatics encompasses research, development and application
of computational tools and aims at expanding the use of
biological medical, behavioural, or health data.
BIOCHEMISTRY
Biochemistry is a vibrant, dynamic discipline that embraces the study of
biology from the point of view of chemistry. Today, biochemistry
graduate curriculums are at the forefront of many careers that help to
keep human, animals and plants free of disease.

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Biomedical Sciences (H): B. Sc. (Honours) Biomedical Sciences programme
has been meticulously structured to cover a wide range of interdisciplinary
subjects. The theoretical classroom experiences are supplemented by well-
designed laboratory practices. The hallmark of this course is the mentoring
program, wherein each student is expected to work on a project under the
supervision of a distinguished scientist in a reputed institution. The training not
only gives an early exposure to the field of research but also helps the student to
gauge his or her research aptitude and attitude.

Admission to this course is through common entrance examination.

ANTHROPOLOGY
Anthropologists trace the origin and evolutionary development of
man by studying the changed physical characteristics and cultural,
social institutions.

Scope: After completing your higher studies in anthropology, you
can work as a curator, urban planner, tour guide, culture resource
manager or work as a research scholar. International organizations
like UNESCO, WHO and UNICEF also look for people with
anthropology background.

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BTech/BE: Engineering is one of the sought after careers in India today..
You can appear for all the engineering entrance exams both at the state level
and at the national level for admission to BTech programs. National level
exams include IIT-JEE, AIEEE, and NATA. Institutes like BITS Pilani, BIT
Ranchi, NITIE Mumbai also conduct entrance exams for admission to various
engineering programs.

B.Arch: If you feel that you have great imagination, ability to visualize things
and you are good at drawing, you can pursue a course in architecture.
Specific area of study and work which deals with design, plan of buildings and
structures Bachelor in Architecture is a 5 year long undergraduate course. For
admission to most architectural colleges, the eligibility is 50 percent marks in
HSC or equivalent, with physics, chemistry and maths as compulsory subjects
but you need to clear the entrance exam as well called NATA (National
Aptitude Test in Architecture) exam.







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B.Sc Electronics (H): A degree in B.Sc. (Honours) Electronics covers all the
key concepts required to become a successful professional. The course
provides students with skills which are required to design electrical, electronic,
computer, automation and communication systems. Opportunities are available
in research and development, aerospace and defense electronics, design,
testing, production, inspection, quality control, project management and
technical sales.

BSc STATISTICS : Students with a degree in B.Sc. Statistics are eligible to
apply for various jobs in Banking, IT, Quality control etc. They can even take up
Actuarial Science as a specialization and join in various financial and share
trading companies. In the government sector, UPSC carries out entrance exam
as to recruit candidates to the Indian Statistical Services. For this a Masters in
Statistics or maths is required to apply for the post. The SSC also carries out a
recruitment process as to appoint eligible candidates in to the Statistical
Investigators post. The Private sector also require qualified Statisticians in the
Insurance, IT and software fields.

B.Sc Computer science

ECO HONOURS


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AGRICULTURAL ENGINEERS
Introduction
Concerned with application of engineering principles and
practices to all areas related to agriculture. It is essentially a
hybrid of engineering and agricultural sciences with major
engineering characteristics.
Besides developing new design for equipments and machines
used by the agriculture and food industry they coordinate with
electronic/electrical engineers for perfecting the technology of
the equipments.
They are required on irrigation projects, for planning
agriculture based industries, projects, drainage systems, land
reclamation projects, and for flood control and soil erosion
projects.
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Courses & Work Area
Apply principles of engineering to agricultural industries,
food processing; Interact with agricultural scientists
B.Tech or M.Tech
Agricultural engineering. Duration: 4 5 years .
Eligibility: Pass in 12th under the 10+2 system or an equivalent
exam with Physics, Chemistry, Maths and English.
BSc. Agricultural Sciences. Duration : 4years
Eligibility : Pass in 12th under the 10+2 system or an equivalent
exam with Physics, Chemistry, Biology and English or Agriculture
Group.
Institutes
National Diary Development Board
NABARD
Food Corporation of India
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DEFENCE SERVICES
Defence services, Paramilitary services, Coastal Guard
It includes army, navy, air force, and common services. They do
service to the nation. People who wish to work in these areas require
sacrifice, physical strength, and appropriate mindset.
Boarder Roads
Boarder roads organisation works in remote inaccessible,
economically backward tribal areas, high snow clad mountains, thick
forests, and deserts often under adverse situations.
Intelligence Services
It has two broad categories Government intelligence offices and
private detectives. Both require individuals with grit, courage and
discernment.
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MERCHANT NAVY
Introduction
Merchant Marine vessels can be categorized into the Deck,
Engine and the Steward departments each over seen by
officers. The main officers on the ship are Executives or
Navigators or Engineers.
Courses & Work Area
Chief Engineer Propulsion
Second Engineering Officer Engine Room
3
rd
, 4
th
& 5
th
Officer Fuel & Water
Electrical Officer
Radio Officers Electronics In-charg
Career Guidance Center
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AVIATION
Pilots spend long hours on flight decks in a seated position.
Pilots involve great responsibility both for the safety of the
aircraft and safety of the passengers and crew.
Work Options
Meteorologist (Interprets Weather Data)
Military Air Force
Pilots, Flight Attendants, Flight Dispatchers, Flight Schedulers,
Ground Crew, Flight Engineer
Engineers & Technical Division
Air Flow Control

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Courses
Student Pilot License
Only Oral Exam
10
th
Standard & 16 Years Age
Private Pilot License
Initial Flying Training
Theory Exam
60 Hours Flying
Commercial Pilot License
250 Hours Flying
+2 with Maths & Physics
Commercial Helicopter Pilots License
40 Hours Flying
Aircraft Mechanics
B.Sc + 2 Years Practical Experience
+2 with Diploma in Aircraft Maintenance Engg
Air Traffic Controller
Engineering degree in Electronic/Radio/Telecom
Indira Gandhi Rashtriya Uran Academy (IGRUA)
B.Sc (Aviation)
MIT, Madras
B.Tech from B.Sc or M.Tech

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COMPUTERS & INFORMATION TECH
Courses & Work Area
Hardware: Computer Design/Chip
Design/Networking/Technician
Software: Programmer/System Analyst /Application
Programmer / Electronic Data Processing Manager / Enterprise
Resource Planning
Web: Database, Webmaster, Web Designer, E-Commerce, M-
Commerce
B.E/M.E/B.Sc/M.Sc/M.C.A.


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FASHION TECHNOLOGY

If you have a technical bent of mind along with
creative prowess, then Bachelor of Fashion
Technology (B.F.Tech) would be just the right choice
for you. Bachelor of Fashion Technology is a very
specialized course .
The course provides hands on experience on apparel
manufacturing technology with exposure in hands-on
training and industry exposure. One needs to have
Physics, Chemistry and Maths at the 10+2 level .


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BCA: If you want to churn your career in the field of computer applications
and have a keen interest in computers, then you should go for Bachelor of
Computer Applications (BCA).
Eligibility: 10+2 in any stream with Mathematics and English as core
subjects.

BA / BSc Economics:
Eligibility: 10+2 with mathematics and English as core subjects.

BBA: It is a three year degree course which is designed to impart
management education and inculcate entrepreneurship skills in a student.





OTHER CAREER OPTIONS
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CAREERS RELATED TO COMMERCE
B.COM(HONS)
B.COM(PASS)
BBA
BBE
BBS
CHARTERED ACCOUNTANTS
COST & MANAGEMENT
ACCOUNTANTS
CHARTERED & COST
ACCOUNTING
FINANCE MANAGERS &
ANALYSTS
STOCK BROKERS &
INVESTMENT ANALYSTS
BANKING
INSURANCE ACTURIALS /
FINANCIAL PLANNERS
COMPANY SECRETARY
LAW AND RELATED OPTIONS
HUMAN RESOURCE /
PERSONNEL MANAGEMENT
FINANCE MANAGEMENT
RETAIL MARKETING
ECONOMIST

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BCom (Hons) : If you want to pursue your career in commerce and
interested in higher studies, then you should opt for BCom (Hons). You can
pursue your post graduation ie. MCom after completing your graduation and
increase your chances in the teaching profession, banking sector,
financial organizations, export companies, and business houses, or you
can even pursue an MBA in foreign trade or finance or even HR and
marketing.

You can also pursue professional course like CA, CS or ICWA along with
your BCom degree.

BBA: If you have Mathematics and English as core subjects, then Bachelor
of Business Administration (BBA) is a good option for you.
Course: It is a three year degree course which is designed to impart
management education and inculcate entrepreneurship skills in a student.

Eligibility: 10+2 from any stream provided you have Mathematics and
English as core subjects and a minimum aggregate of 50%. You need to sit
for entrance exams conducted by different colleges offering BBA program
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CHARTERED ACCOUNTANTS
Chartered Accountants are found to be working in private
practice or as employed in a firm. The range of work in private
practice can vary enormously according to the size and place
(city) of practice.
Accountants must have good numerical ability and should enjoy
working with numbers. An analytical mind to interpret data, a
logical and methodical approach helps them present their finding
accurately.

STOCK BROKERS & INVESTMENT ANALYSTS
Stock exchanges are like market places where stockbrokers buy
and sell securities for individuals or institutions. The work of
stock brokers has become a challenging one as it incorporates
specialised knowledge as well as professional acumen. Stock
market and related functioning has become computerised which
obviously demands information management skills.

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INSURANCE & ACTUARIALS / FINANCIAL PLANNERS
Insurance & Actuarial
It is important that people who sell the companies policies are well
versed with the same. This will help them to sell the right kind of
products to the consumer.
Financial Planners
Financial planning process, as defined by the Certified Financial
Planner Board of Standards includes the following six key steps:
1. Establishing and defining the client-planner relationship.
2. Gathering client data, including goals
3. Analyzing and evaluating the clients financial status
4. Developing and preserving financial planning recommendations and/or
alternatives
5. Implementing the financial planning recommendations
6. Monitoring the financial planning recommendations
Personality
The best financial planners have two vital skills people skills and
analytical skills.
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COMPANY SECRETARY
It is essentially an office-based job, combining a vast amount of
documentation with a good deal of discussion in committees and
meetings.
LAW & COMPANY SECRETARY
Company Secretary handles law, tax and manages the company.
Institute of Company Secretaries of India
Member: Prelim, Intermediate, Final Courses
Courses: Business, Accountancy, Management, Laws
Law: Civil, International, Labour, Tax

HUMAN RESOURCE / PERSONNEL MANAGEMENT
Personnel officers are responsible for selecting the right people and
helping to make sure that they are managed effectively. The work of
personnel officers can differ considerably from one organization to
another
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MARKET RESEARCH
Market Research involves data collection and data interpretation
required for analysis and predictions for guiding business and
related decisions. Research is conducted for assessing
consumer opinion related to brand name, trademark, product
design, packaging, etc. for providing services to a company for
its marketing and new product ventures.


RETAIL MARKETING
Retail marketing unlike the traditional family run stores have
the classic 4 Ps (Product, promotion, price and place). Retail
management has a fifth People who play a critical role, be
it as employees who run the business, or as consumers whose
needs are being serviced by these employees.

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ECONOMISTS
Introduction
General economics provide general analysis of decision making where
resource constraints are present. Economists working for
government and private organizations have structured work
schedules.
Personality
Economists must be good at numerical ability so as to work with
figures. They should be analytical as they use economic techniques
for analysis. An interest in current affairs is important as well as the
ability to assess the implication from an analysis view point.
Courses & Work Area
Indian Economic Services Exam of U.P.S.C. P.G is eligible.
B.A (Economics), B.A (Rural Economics), B.A (Business
Economics), B.A (Econometrics)
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VARIOUS MANAGEMENT OPTIONS
Courses & Work Area
Marketing & Sales Management
Market Research
Public Relations / Human Resources
Recruitment and Training; Talent Hunting
Finance Management
Treasure (Foreign Trades); Corporate Finance
Equity Analyst (Guiding Investment)
Production Management
Export Management (Cargo, Customs)
Health & Hospital Management
Tech Management
BBS - Studies/BBM Management /BBA -Administration
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FURTHER CAREER OPTIONS..
CIVIL SERVICE / RAILWAY SERVICES /
POLITICS
FORESTRY SERVICE
PSYCHOLOGY
SOCIAL WORKERS
TEACHING
SPORTS & PHYSICAL EDUCATION
SPECIAL EDUCATORS &
REHABILITATION
FOREIGN LANGUAGES
HISTORIANS, ARCHAEOLOGISTS,
ARCHIVITS, CURATORS
LAWYER
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CIVIL SERVICES / RAILWAY / POLITICS
Civil Services
Responsibilities vary with the seniority of the civil servant. Junior
officers begin with probation and move up in the hierarchy.
Personality: Smart thinking and good analytical skills are needed.
Custom Services
Functions of customs and central excise department fall under two
categories:
1. Prevention of evasion of customs and excise duties.
2. Evaluation of goods and collection of duties accruing to the government.
Railway Services
Railway department being one of the largest service in India, has lot
of departments Production, Electrification, Professional, training,
computerised systems, etc.
Politics and public life
Entry into Lok Sabha, Raj Sabha & Local Assembly are within this
category
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Courses & Work Area
Aptitude Test and Prelim Exam
Main: Essay Type
Interview
Indian Forest Service
Indian Econ/Statistics Service
Indian Engineering Service
Custom Services: U.P.S.C, S.S.C
Railway Services: Civil & Allied Services Exam of U.P.S.C.
CIVIL SERVICE
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FORESTRY SERVICE
Courses & Work Area
IFS Exam
B.Sc or B.E
Officer, Ranger, Guard, Fire Watcher
Degree in Forestry/ Botany/ Zoology/ Entomology/
Silviculture / Life Science/ Veterinary

Career Guidance Center
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PSYCHOLOGY
Psychologists study human behaviour and mental processes to
understand, explain and modify peoples behaviour. They study the
way a person thinks, feels or behaves.They work in different settings
like Clinical, Educational, Counselling, Industrial, Social.


SOCIAL WORKERS

Social and welfare work implies helping people tackle the problems
they face in their daily lives.

Social work goes on at three major levels. These are the individual
level, also known as case work, group work and community or
organization work. Social workers do not always work at a desk. The
job involves meeting clients, conducting interview, conferencing with
other professionals, preparing reports, etc.


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SPORTS AND PHYSICAL EDUCATION
Sports and physical education are prominently outdoor activities
though some games are practised and played in indoor stadia.
Practice takes up fixed hours and despite extreme weather conditions
it is carried on.

TEACHING
Education is a sector of opportunities.

Teachers work under different levels of conveniences. While some
schools have well equipped and pleasant classrooms, many
government schools work in temporary conditions.


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SPECIAL EDUCATORS & REHABILITATION
Special educators work in special schools, well equipped for children
with special needs.
I
NDIAN AND FOREIGN LANGUAGES
Languages specialists who work as interpreters meet and work with
different people from diplomatic circles to tourists, hence the working
conditions can be very different.
They can work as Interpreter/Translator, in Newspapers / journals /
Radio / TV or as Book translators

HISTORIANS, ARCHAEOLOGISTS, ARCHIVISTS, CURATORS
Knowing about the past and maintaining is the main concern here.
Archival work is sedentary and quiet. It involves attention to detail
meticulousness and can be tedious. The job often is done alone and
at time with a couple of assistants.

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BA English: If you have always loved English and you are fond of reading Shakespeare
and Wordsworth, then you can pursue a course in English Hons, even if you have had
done 10+2 in science.

Eligibility: Most colleges hold entrance examinations for admission to BA English Hons
course. A degree in English will open up opportunities of a teacher, lecturer and even
that of a journalist.

EVENT MANAGEMENT
Event Management involves planning, organising, and execution of
live events, which could include a brand/products launch, an
exhibition, a concert, or even a conference.

ANIMATOR
The primary job of an animator is to create animated characters or cartoons
based on creative concepts and ideas. Most animated characters are capable
of communicating, entertaining, educating and even making people laugh.

SOME COMMON CAREERS
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LAW AND RELATED OPTIONS
Introduction
As our laws are so complex, the work of lawyers and judges is
very significant. Laws affect our lives in variety of ways.
Solicitors work from offices though they may require to travel
to visit clients premises.

CAREER OPPORTUNITIES IN LAW
- Criminal Lawyers
- Real Estate Law
- Civil Law
- Tax Lawyers
- International Law
- Labour Law
- Family Lawyers
- Constitutional Law
- Corporate Lawyers
- Patent Lawyers
- Excise Law
- Customs Law
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Why Parent Involvement?

Research shows that you have the greatest
influence on your childs career choices
As a parent, you have the best knowledge of
your childs interests and abilities
You have more interest than anyone else in your
childs well-being and success
Your childs future is too important to be left to
luck or chance

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Help your child make plans
Help your child discover his or her
interests and start making a plan for life
after high school.
Help your child set goals and plan how to
reach those goals, through education and
activities.
Let your child explore educational and
career choices while in school,so that he
or she can have a solid plan for future.

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Help your child
Help your child choose classes that will meet
college entrance requirements,and that may
support his or her interest.
Encourage your child to get involved in
school activities that compliment his or her
interests.

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Nurture Your Childs Interests

If your child likes SPORTS, he or she might like
to:
Elementary School
Play on a sports team
Middle School
Assist a coach
Take a fitness class
High School
Umpire or referee community games
Coach a youth sports team
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Help Your Child Explore Careers
To help your child with career exploration:
Encourage your child to make independent decisions
Involve yourself in your childs future planning
Encourage exploration of all kinds of post-high school
education opportunities
Give your child economic responsibilities
Encourage job awareness
Be flexible as the decision-making process evolves

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Your work is to discover
your work and then with
all your heart to give
yourself to it.
~BUDDHA

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FACILATION BY PARENTS

Accept children as an individual and recognize that they are
entitled to make their choice.
Accept that their choice can be different from yours
Help them to analyze their strengths and weaknesses
Genuinely help them to explore the different career options
Be an empathetic patient listener. Practice active listening.
Look for more information on the career option chosen by your
son/daughter to make your self comfortable with his/her choice.

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Patient and convincing listening ability- Communication Skill.
Comprehending skill Critical Thanking
Patience Interpersonal Skill
Knowing others Empathy
Integrity Interpersonal Skill
Emotional Maturity coping with emotion Convincing presentation-
Communication Skill.
Specific Knowledge & assessment Self awareness Critical
Thinking
About areas in which guidance to be provided Decision Making
SKILL TO GUIDE CHILDREN
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Few Parenting Tips:
Remember that every child has some talent and you have to
bring out that hidden talent In him.
Nurture the talent and creativity of your child and help him to
grow the talent to the level of perfection
Avoid comparing your child with other children.
Dont be over ambitious. All children are not alike. Help your
child not to feel left out if hes not talented in some field.
Dont force any career on him just because you think that its
right for him
Help your child chose proper career according to his mental
ability. Take guidance from a professional.
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Few career related websites


http://www.vault.com

http://www.highereducationinindia.com/career-options/index.php

http://career.webindia123.com/career/options/asp/alpha_listing.asp

http://www.infinitecourses.com

http://www.careerafter12th.com/

http://www.indiaedumart.com/career-options/

http://www.topcollegesindia.com/home

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Vision enables you to glimpse into the future, to sense
its hope and power, because you yourself are the
means for that future's creation."