Environmental Audit on Virgin

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 INTRODUCTION
1. We started in 1984 and we have our presence in many different

nations.

2. Airlines Industries are facing heavy losses due to High Fuel Costs and

due to falling passengers.

3. British Airlines has decided to go with Iberia in order to become more

profitable.

4. Today we are operating with 38 planes and we have ordered few more.

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 SWOT ANALYSIS
SWOT
 STRENGTHS  WEEKNESSES
• Most attractive cabin and • Small player in Airline
crew: Industry
• Unique informal and cool • Only few planes
treatment to its passenger •
• Profit making airline •
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 OPPORTUNITY  THREATS
• BIO FUEL • Recession
• Brand Value • Terrorism
• Technology
 PEST ANALYSIS
 POLITICAL •
• Approvals to expand & Government  ECONOMICAL
relations
• Rising Fuel cost
•
• • Taxes
•
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•
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•
 SOCIAL  TECHNOLOGICAL
 •
• Fall in number of Business Travelers • Use of BIO Fuel
• Fall in Tourism Industry
•

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Recommendations to Board of Directors

1. Overtake Smaller Airlines to increaese Market share

2. Start its operations from all over country

3. Add more planes to the fleet

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 Thank you
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 Questions and Answers?