Submitted by

MANAV PUNDHIR
ROLL NO. - M2013029

The CTV production was 17.10 million
units in 2013-14 and is expected to grow
by at least 25 per cent. At the
disaggregated level, conventional CTV
volumes have been falling while flat TVs
have grown strongly
. It is growing very fast because of rise in
living standards, wide range of choice, as
many foreign players were entering in the
market with the increase in income levels

To find number of brands of consumer
durable in NOIDA district.
To study brand preference of consumer for
consumer durable goods..
To find most important parameter for
selection of brand of Colour television,
Refrigerators, Washing machine.
To study profit margin of major brands in
consumer durable.

DATA COLLECTION:
The data collected in this research by two
method i.e. Secondary data and by Primary
Data.
SECONDARY DATA:
These data were collected from various past
studies and other sources of the company.
PRIMARY DATA:
These data were collected by personal
interview with retailers/ dealer


TYPES OF SAMPLING: Random sampling


SIZE OF THE SAMPLE: 12 dealers &
retailers

AREA OF RESEARCH Noida


DURATION OF RESEARCH: 35 Days




Our Vision
Samsung is guided by a singular vision: to
lead the digital convergence movement.
Our Mission
Everything we do at Samsung is guided by
our mission: to be the best digital-
Company.
Named Yoon-Woo Lee as a Vice Chairman
& CEO of Samsung Electronics
Samsung unveils new technology for
Consumer Home Entertainment (DNIe)
Launched the worlds' first Blu-Ray Disc
Player
Developed 1.72"Super-Reflective LED
Screen
Launched "Stealth Vacuum," a vacuum
cleaner with the world's lowest level of
noises
Samsung India aims to be the Best
Company in India by the Year 2014. Best
Company in terms of both the internal
workplace environment as well as the
external context in which the Company
operates.
. Our aim is to gain technological leadership
in the Indian marketplace even as our goal is
to earn the love and respect of more and
more of our Indian consumers.
while visiting the shop most of the dealers sold
entire consumer durable product including C-TV,
Refrigerator, Washing Machine
during the survey in consumer durable industry in
NOIDA district and rural area of NOIDA district LG
is leading in Colour television, Washing Machine,
Refrigerator.
Advertising of SAMSUNG CTV is more effective as
compare to the competitors.
LG is the most selling product as compare to the
SAMSUNG
With respect to the above study and the
findings thereby, the company has definitely
entrenched into the urban market.
With few more concerted efforts, the said
organization needs to enter the rural market
in order to completely establish itself all over.
The company has large no. of satisfied
customers.
The company has wide range of products
available in the market.

If the SAMSUNG Ltd. reduces their product
price like LG and VIDEOCON then
SAMSUNG will take over the LG in all
categories
Company should target upper middle class
or premium class customers.
SAMSUNG ltd. should try to trap the rural
market.
SAMSUNG ltd. Establish the service center
as per every sector in Noida place.


Thank you

Thank you