Professional Documents
Culture Documents
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Frequency of online & mobile shopper
within the past 3months
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Total online shopper & mobile
shopper expenses
purchased items
Payment methods
CURRENT PERCEPTION OF GIFT GIVING
AMONG MALAYSIANS & THE CURRENT
UPTAKE AND USAGE PATTERN OF VIRTUAL
GIFTS
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Occasion to buy gifts
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Frequency of gift buying
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Spending for gifts
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Reasons to buy gifts
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Gift purchasing methods
REVENUE OF VIRTUAL GIFTS FOR
TELENEXTECH
The total population in Malaysia is 28.1
million according to the Department of
Statistics Malaysia (2014). Assuming
Telenextech will be able to gain 10% market
share if it able to penetrate the market, a
total revenue of RM 5,199,264,320 will be
projected from the virtual gifts sales.
RECOMMENDATIONS
Start up booths
throughout Malaysia.
Colleges, Universities and
Shopping Malls.
Newspapers and
magazines.
Creating word of mouth is
crucial.
Social media channels.
Create a contest.
The most creative picture.
#readyfortelenextech
Brand Positioning
Who are Telenextech?
ultimate favorite brand amongst the Generation Y
smart phones users in Malaysia.
Telenextech offers new innovative products to cater to
its young growing market.
innovation quality and unique
product with fun unique and bright
marketing concept.