-INDIA ONLINE

Executive Summary

99Yrs.com is a Multichannel e-commerce company, which is a B2B LLP.
Basically they help Sellers to sell their products on major online Marketplaces
Like Snapdeal,flipkart,Ebay etc.
we can say that they are intermediaries between online marketplaces and
sellers.
They have well trained staff to upload all the products on those websites. So, if
you want to upload your product on those websites then 99Yrs.com is much
more cost saving and convenient option.
They basically deal in package depending on the number of websites which you
are interested in dealing in
Our job as an intern was just to generate the leads through telephonic
conversation or by personal meeting.
At last we were also exposed to operational parts which they were doing in the
back end it was really exciting and interesting to know about all those stuff.

INDUSTRY ANALYSIS
Key drivers in Indian e-commerce
Increasing broadband Internet (growing at 20% MoM) and 3G penetration.
Rising standards of living and a burgeoning, upwardly mobile middle class with high
disposable incomes
Availability of much wider product range (including long tail and Direct Imports)
compared to what is available at brick and mortar retailers
Busy lifestyles
urban traffic congestion and lack of time for offline shopping
Lower prices compared to brick and mortar retail driven by disintermediation and
reduced inventory and real estate costs
Increased usage of online classified sites, with more consumer buying and selling
second-hand goods
Evolution of the online marketplace model with sites like eBay,Flip kart, Snapdeal,
Infibeam,qnetindia.in,Dealkyahai.com and Tradus. The evolution of ecommerce has
come a full circle with marketplace models taking center stage again.

india
china
russian
fedration
brazil
India 13%, China 20%, Russia 18%, Brazil 19%

Growth of online Population
Major Challenges faced by Ecommerce Industry in India
GOVERNMENT REGULATION

E-commerce in India is also required to be
conducted in a legally permissible manner.
This is more so when the information
technology acts 2000 (IT Act 2000)
prescribes stringent penal and pecuniary
penalties for violation of its provisions
during e-commerce transactions.
SERVICES





Sales Management Product Catalogue Management

Order Management
Customer Management
Marketing Management
WHY 99YRS.COM
One stop Ecommerce solution
Association for a lifetime
Professional team
Boost your sales
Value for money
You focus on your core strength
Improve your seller rating
Multi-channel sales
One view order management
Packages
STD
ADV
PRO
Position in the industry
99yrs.com is an intermediate between online
market places & customer. It is innovative
business model & Path breaking technology
1st to launch in India

Promoters details
Angel investors from electronics industry

Customer Details
Operational Details Includes
CLIENT AGREEMENT.
Documents Required by Different Marketplaces.
Fees Structure of marketplaces.
Returns & Payment Sch.
SINGLE PANEL ORDER MANAGEMENT FOR CUSTOMER.

Challenges faced by the company
Trained manpower
Technology limitation
Government regulations
Financial support system
Swot Analysis of 99yrs.com
Mentioned in my project

I took Amazon.com as a marketplace for my analysis Mr.Mehul(co-Founder)
Told me to do so.
Relevant data is available in my project.
Parameters Covered under my analysis
Introductory Summary
History And nature of business.
Competitors.
Brand portfolio analysis
Marketplace extension & opportunity
SWOT Analysis
Brand life cycle
Fee structure


ON THE JOB TRAINING
Schedule , Work done & Skills Acquired in 99yrs.com


Dates Activity Comments Results Skills Aquired
28
th
& 29
th

April
Introduction & Details of
Company
Got complete
idea about the
company.
30
th
April to
4
th
may
Promotional Activity of
99yrs.com in Exhibition at BKC
Collected the
Data.
Around 300 contacts made.
5
th
May to
10
th
May
Training for Fieldwork And Cold
Calling
Direct random
visits to Retail
outlets in malls
Collected clients data
1)Communication Skills
2)Teamwork Skills
12
th
May to
21
st
June
Cold Calling & Fieldwork Cold Calls: 200 Meeting Fixed: 67
clients at agreement stage: 4
3) Problem-solving
Skills
23
rd
June to
28
th
June
Data Collection & Operational
Activity
Collected data
online
Data collected:120
4) Technical Skills
Skills acquired
Technical
We got good exposure about the technical skills required to generate data
which can be used to better prospect.
We do generate the data through online as well as offline by attending an expo
at BKC.
How we can effectively use Excel sheet to prepare and analyze the data
accordingly.
Regarding Product uploading on the marketplaces we got a glimpse about
that.
Soft Skills
During telephonic conversation how to be polite any kind of situation.
The body language to Adopt during meeting the client.
How we can get into the shoes of the prospect customer.
start thinking from customers perspective.
RESEARCH WORK
Literature Review
Research Objectives

To study attitude of Sellers towards online Market
place.
To find out the preferences of the Sellers regarding
the attributes of online shopping website.
To identify the issues faced by the sellers while
online selling.
To determine the parameters for choosing the
particular shopping website for selling.
To determine Which type of products sellers want to
sell.
Research Design and Methodology
All the data that is used in this research is the data
provided by the company and through cold calls and
personal visits, from almost all over Mumbai.
It was kind of exploratory research.
Scope of the Research
To determine which factors influences the sellers to go
for online shopping.
To find out which feature of the website attracts the
sellers to sell the product to the online shopping website.
To find out which kind of products seller wants to sell
online.

Observations
Almost all type of products sellers are ready to sell
online and that to buyer would also be eager to buy.
So we can hope for more diversified products are
getting sold online with this kind of dynamic scenario
happening nowadays.
Conclusion
If we customize the package and the cost and service
we can improve and attract small size sellers and
manufacture.
With the kind of knowledge and clients if we launch
our own marketplace we can become a new star in
online business.
RECOMMENDATIONS
There is a need for an employee in marketing
department who will take care of interns orientations
and office related work.
If somewhere down the line we would able to provide
logistic services then it would be divine.
The customer Care department in 99yrs should work
more efficiently so that there should be zero negative
compliance from clients side.