Entrepreneurs name Loh Boon Siew

Companys name Boon Siew Honda Sdn.Bhd

Vision Providing Malaysians with the joy and
satisfaction of global quality, two wheeled
products and & services "


Mission - "Maintaining a global viewpoint, we are
dedicated to supplying products of the highest quality,
yet at a reasonable price for worldwide customer
satisfaction."



Slogan- Passion Towards Dreams
Boon Siew was born in Hui-An, Fujian province of
China.
His fathers name and his siblings cannot be found
because of the lack of information on his early life.
Loh Boon Siew had virtually no formal
education.
He could only speak Hokkien.
During his childhood, he used to collect ping
dung(then used as fuel) to make living.
At the 12, he arrived in Penang on a small boat
from China with five friends.
Upon arriving in Penang, he worked as an
apprentice car mechanic. He earns three dollar
monthly.
He also washed busses at night for 10 cents per
vehicle to increase his income.

At the age of 18, Boon Siew purchased 11 buses
using his $2,000 in savings.
He reconditioned the buses and sold them for
$12,000. Next, he used the money he earned to
buy another 39 buses.
After World War II, Boon Siew started to sell
bicycle, tires and motorcycle accessories.
Later he expanded his business to used cars
and busses.


After that he got himself into property
development with his friends. They built the
residential villas in Taman Saw Kit in Penang.
His work is continued by his Boon Siew Group.
Company name BOON SIEW HONDA
Location Pitt Street in Penang

The first Malaysia Honda showroom was set Pitt
Street in Penang. Later a company was built in
Penang to assemble the Honda Cub and the
Honda motorcycle assembled in Malaysia was
renamed the Boon Siew Honda.
Boon Siew brought Honda poducts to Malysia
because in the 1958, Boon Siew noticed the
popularity of the Honda Super Cub motorbike
which had been just introduced in Japan.
He believed that this low-cost, high-efficiency
machine would find a similarly receptive
market in the rapidly urbanizing areas of
Malaysia.
Boon Siew arranged to meet with Mr. Soichiro
Honda, the bike's creator, and quickly
convinced him to set up a Honda subsidiary in
Malaysia.
Loh Boon Siew and Mr. Soichiro Honda worked
together to expand the Honda company to
Malaysia.
The first Malaysian Honda showroom was set up
on Pitt Street in Penang and got a very warm
welcome.
Boon Siew Honda Sdn Bhd, a joint venture
company between Honda Motor Co., Ltd. and
Oriental Holdings Bhd, began operations in
September 2008.
The Japanese Honda Motor Co Ltd soon appointed
Boon Siew the sole distributor for Honda
motorbikes in the country
The Honda Cub became the best selling
motorcycle in Malaysia and Boon Siew was
recognised as the first person to bring the Honda
Cub motorcycles into Southeast Asia.

The products of the Boon Siew Honda Sdn.Bhd
are Honda bikes. This company manufactures
Honda bikes and sells them.
The product are:-
Wave dash
CRF250L
CBR1000RR
EX5 Dream
Wave 110
Gold Wing
Icon
CBR250R
Boon Siew Honda Sdn.Bhd has produced slot
of bike products over the years.
Starting from the time this company was
formed until today, the products are getting
better. There are no turning back.
Their engineering skill are at the highest level
which is their most important skill that enable
them to manufacture bikes with excellent
precision.
The services this company provides is still the
same as when this company formed. They
produce bikes that meet beyond the customers
expectation.

When the company was first introduced in
Malaysia, the company went through high
competition with the Yamaha Sdn.Bhd
company.
There were also competition from other
companies such as Modenas, Suzuki, Kawasi
and many more.
But Honda bikes got the warmest welcome
from the customers and went on being the
most favorite bikes in Malaysia since then,

Honda bikes became the favorite bike in
Malaysia because of the price, specification and
the riding comfort
The company used good strategies to impress
the customers by manufacturing bikes which
are more cheaper and simpler. They produced
bikes which cost lower than the Yamaha bikes.
They also provided customer support system
which always gives their customers help and
guide for any problems regarding the bikes.
Today Boon Siew Honda bikes became the
leading bike seller in Malaysia.

Boon Siew had many problems in making this
company a success. He faced many obstacle in
making the companys foundation and in
expanding the company.
He was lack of money to starting the company
especially buying the land, building the
company building and in purchasing the
machines to manufacture the bikes.
The main Honda company helped him in the
financial matters to enable him run the
company. He also borrowed money from his
friend to cover his financial problems.
Currently Boon Siew Honda Sdn.Bhd is run by
the Chairman, Dato Loh Cheng Yean and the
MD/CEO, Satoshi Okada.
Boon Siew Honda Sdn.Bhd is a corporation
company.
Boon Siew family owns 38% of the overall
stock of the company. The company has many
other individual stockholders.
The late Loh Boon Siews family has the most
power in the company with being the sole
stockholder possessing more than 15%.


The company is going to have future product
such as producing long-range travelling bike
and more economical bikes.
Boon Siew Honda Sdn.Bhd has a foundation to
serve the community.
It provides scholarship to students for further
studies in universities.
The company usually gives money as donation
to the needy persons. An annual meeting will
be conducted for the community services.


As a conclusion, we do think that the Late Loh
Boon Siew was a very successful businessman
with a great history.
He built an motor bike base in the south east
Asia and proved to be the leading bike
company until today.
He also did many charity works and helped a
lot of needy peoples.

http://www.boonsiewhonda.com.my/
http://www.theedgemalaysia.com/first/21093
0-loh-family-passing-the-baton.html
http://en.wikipedia.org/wiki/Loh_Boon_Siew