Can the Krupa Arogya Suraksha health insurance scheme be
made viable ?
PARTICULARS 2006-07 2007-08 2008-09 Total Receipts 2289640 3546102 4826799 Total Payments 2586797 3858647 5519508 Deficit amount in INR -297157 -312545 -692709 Deficit in % 11.49 8.1 12.55 Revise subscription fee (annual and one time fee) Every two year as per inflation Include transportation cost in fees- as promotion scheme Target premium rural segment with increase cover Launch family plan- segment according to family size Head of family more concerned about family than himself Tie up with industries in Kheda and Anand districts (on-site risk cover) Increase penetration in educational institutes (40,000 student population) No exclusion clause in pre-existing diseases should be modified Atleast two years from date of subscription in case of pre-existing disease
Promotional scheme Increase health checkup camps in colleges and industries Increase spending on direct selling- agents, telemarketing Word-of-mouth publicity should be encouraged New schemes for industries and educational institutes Awareness programme in haat, melas and village demonstrations
Improve renewal rate(49%) Increase renewal lapse period- atleast three months Concentrate on five major taluks- Anand, Petlad, Nadiad, Borsad and Thasra (highest worker population) 2. Does the design of the product (scheme) suit the lower- income segment in the area? What additional features could be included to make the product more attractive? 60% farmers and laborers. 86% customers annual income below Rs.10,000. Enrolment increased triple from 14000 (2005) to 43000 (2009) exhibit 7 Exhibit 13, Outpatient 45% and Inpatient 59% are either farmer or labourer Include Transportation cost Include Ambulance charges Promote food grain contribution scheme 3) Would a better promotional strategy help increase enrollment? Increase awareness about health insurance benefits. sufficient information to enable the consumer to understand what is being offered and the risks involved. Promotional schemes for industries would help to increase enrollment. There is negative perception about insurance companies- promotions would help to clear doubts Set up of medical Camps Free checkups in remote areas atleast once or twice in a month. Direct selling would help to address local issue and would help to somehow customize our products Word of mouth publicity would help in building trust and confidence