SHRM Foundations 5

th
DVD
Filmed at Starbucks Headquarters, Seattle
Featuring Wayne Cascio, Ph.D.
Comprehensive Interviews
Officers, Managers and Employees
Video Overview
Video Overview
SHRM Foundations 5
th
DVD
Filmed at Starbucks Headquarters, Seattle
Featuring Wayne Cascio, Ph.D.
Comprehensive Interviews
Officers, Managers and Employees
Video Synopsis
Video Synopsis
Introduction
A Business of People
Description of
Starbucks Business
Mission and Guiding
Principles
Corporate Social
Responsibility
Working Environment
and Trust
Health Benefits and the
Relationship with Partners
The Role of HR
Advice for Small Companies
Company Overview
Company Overview
United States:
50 States + D.C.
6,281 Company-Operated Stores
3,533 Licensed Stores

International:
39 Countries
1,553 Company-Operated Stores
2,361 JV & Licensed Stores
United States:
50 States + D.C.
6,281 Company-Operated Stores
3,533 Licensed Stores

International:
39 Countries
1,553 Company-Operated Stores
2,361 JV & Licensed Stores
Company Overview
Products
30 Blends of Coffee
Handcrafted Beverages
Merchandise
Fresh Food
Starbucks Entertainment
Global Consumer Products
Starbucks Card
Brand Portfolio (Tazo, Ethos, Seattles Best)
Company Overview
Products
30 Blends of Coffee
Handcrafted Beverages
Merchandise
Fresh Food
Starbucks Entertainment
Global Consumer Products
Starbucks Card
Brand Portfolio (Tazo, Ethos, Seattles Best)
Company Overview
Headquarters: Seattle, WA
IPO: 1992, 165 Stores
2006 Sales: $7.8 billion
Employees: 140,000

Company Overview
Headquarters: Seattle, WA
IPO: 1992, 165 Stores
2006 Sales: $7.8 billion
Employees: 140,000

Discussion
Questions
How can companies build a
relationship based on trust
with their employees?

Provide support
Share success
Extend ownership
How can companies build a
relationship based on trust
with their employees?

Provide support
Share success
Extend ownership
How does a company live by
its guiding principles?

Use them as a point of reference
Make decisions based on them
Embed them in interactions with
customers and partners
How does a company live by
its guiding principles?

Use them as a point of reference
Make decisions based on them
Embed them in interactions with
customers and partners
What does workforce
diversity mean for an
organization?


Diverse leadership
Different styles
Impact on value
What does workforce
diversity mean for an
organization?


Diverse leadership
Different styles
Impact on value
Audit management decisions
Survey employees
Act based on frontline feedback
How does a company remain
faithful to its mission?

How does a company remain
faithful to its mission?

Audit management decisions
Survey employees
Act based on frontline feedback
With whom does the company
interact through Corporate
Social Responsibility?
Customers
Suppliers
Communities

With whom does the company
interact through Corporate
Social Responsibility?
Customers
Suppliers
Communities

Put people first
Accessible top management
Homogeneous organizational
environment
How do companies create a
Top-100 environment?


Put people first
Accessible top management
Homogeneous organizational
environment
How do companies create a
Top-100 environment?


What should companies
know about trust?


Trust is earned
Trust is fragile
Trust needs to be nurtured
What should companies
know about trust?


Trust is earned
Trust is fragile
Trust needs to be nurtured
How can health benefits
contribute to build trust?
How can health benefits
contribute to build trust?
They safeguard employees well-being
They create engagement
They are valuable for the employee,
for the company and for the
community
They safeguard employees well-being
They create engagement
They are valuable for the employee,
for the company and for the
community
What is the role of HR in a
business made of people?
What is the role of HR in a
business made of people?
Provide strategic input
Assist the organizations line
managers
Promote organizational culture
Provide strategic input
Assist the organizations line
managers
Promote organizational culture
Financial History
Financial History
C
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Comparison
Comparison
Five Important
Lessons
5 Lessons
5 Lessons
1. Trust is the foundation of performance
2. Trust is fragile
3. Communicate often in ways that support core
values
4. Involve employees in decisions that affect them
5. Survey employees regularly about how leaders
behavior supports the companys mission and
values