7 CS of effective communication

Prof: Rodger Sir

Presented by: Sachin Ambewadikar
Vaishali Awasare
Akash Akolkar
Nitin Aute
Effective Communication
It is said that one of the most important
qualities that a businessman must have is
communication skills.

So, effective communication, especially in the
field of business, is a complete package
comprising all these elements.
4





Consideration



Concreteness




Clarity




Correctness


Courtesy



7 Cs of effective communication
7 CS of effective communication
COMPLETENESS
Business message is complete when it contains all facts.

provide all Necessary information
Answer all Questions asked
Give something Extra information
7 CS of effective communication
CONCISENESS
What you want to say in Fewest possible way
Eliminate wordy expressions.
Wordy: 1) Due to the fact that. 2) At this time
Concise: 1) Because 2) Now
Include only Relevant Material.
Avoid Unnecessary Repetition.
Use Shorter Names
7 CS of effective communication
CONSIDERATION
Focus on you instead of I or We.
*you is more desirable.
Show Audience benefit or interest in the receiver.
* Try make his Benefit
Emphasize positive/pleasant fact.
* you dont know to play,
*I will teach you than you try to play
7 CS of effective communication
CONCRETENESS
Use specific facts and figures.
* Vague : Student GMAT scores are higher
* Concrete: in 2011 GMAT scores averaged 600
Put Action in your Verbs.
*Professors administered the test
*The test were administered by the professors
Choose image building words.
* Sweat tickled down till the Arms

7 CS of effective communication
CLARITY
Choose precise, concrete & Familiar words.
* After-Subsequent, Home-Domicile
Construct effective sentences & paragraphs.
* Length: 3 to 30
* Unity: Have one main idea
* Coherence: The word should correctly
arranged
7 CS of effective communication
CORRECTNESS
Use the Right level of language.
* Be formal, Be standard
*eg: participate = Join, utilize = use
Check Accuracy figures, facts & words.
* Figures & Facts, is it change, verify data
* words that confuse-a-an, Accept-Expect,
Father-Further

7 CS of effective communication
COURTESY
Be sincere, Tactful, Thoughtful & Appreciative
* use expression that shows respect
* omit irritating expression irresponsible,
careless, ignoring
Choose non-discriminatory expression.
* Dont point on a particular sect, in gender,
religion, looks, Age.
Thank- you