On Your Mark!

The Race to Marketing Summers

Session 1: CV Building
Marketing Prep: Roadmap till Oct
CV Building Mock GDs
Preparatory
sessions
Mock PIs
CV making tips
Internships
Projects to be highlighted quantitatively elaborating the value added in
terms of revenue generated or cost reduction or productivity/efficiency
gain




Projects
A good academic projects or research paper, even if unrelated should be
added. Indicates research and analytical abilities





Mention your MM1 project But be prepared to talk about it!
For non engineering, internships are an add on so definitely mention it!
Positions of Responsibility
PORs Quantify your responsibility in terms of no. of people handled,
size, reach and impact of the event handled

Extra Curricular
Extra curricular to be highlighted in terms of achievements and
accolades received, not just participation


Communication skills should be highlighted. Specially debates and
dramatics and feedback at work on communication skills!




Mention any interest in designing and art work It indicates an
interest in branding and logos
Others
A. Initiatives
B. Leadership
C. Ideation
D. Organizing
E. People Engagement
F. Customer Interface
G. 4Ps of marketing
H. Branding, Communication, Persuasion, Coordination
G. Actual Experience in summers on sales/ MR-Keep that in Mind

Having a point vis--vis presenting a point



Students with Work Ex.




Students with IT work ex

Instrumental in reducing the overall cost for client by about $40,000 (recurring) per year through an
automation tool which was also chosen for Customer Value Management (CVM) portal in TCS
Interacted with cross-functional departments for product introduction in market
- Analysis of product feasibility, planning and development
Direct customer interaction for understanding & implementing product requirements
Involved actively across various stages of the above project life-cycles
Worked with commission agents to visit clients in South India for sales and promotion activities
Devised a cost effective solution for Vodafone to enable smooth transition from Clarify CRM to Siebel
CRM without significant changes in the back-end system
Marketed IT applications to various businesses at General Electric, a $150 Bn Fortune 10 client
- Cross-selling of new customized applications to established clients
- Demonstrating innovative applications at 'Champion Series' client calls and training sessions

Developed and Implemented Data capture process to track Sales of Client's Fuel/Petrol Business and
integrated it with the Customer Loyalty Programme
Developed a data model to carry out RFM analysis for targeted promotional activities
- 12% rise in sales was recorded as a result of these activities
Students with non IT work ex

Developed new products, along with the Marketing team, for the firms entry into the market of
hospitality and airlines uniforms.
Responsible for monthly planning, scheduling and delegating 100 different styles of mens and
womens formal wear i.e. jackets and trousers
Conducted 2 workshops for Women Sewing Operators for personal hygiene and education
Marketing Project in IIMK- Imp point in interviews
Brand Building : Instrumental in building the recognition of BTL marketing and brand Sercon
People Engagement: Supervised vendor selection, management of new project contracts
Spearheaded the sponsorship team of 5 interns to source funding for the supplement

Part of an initiative where-in stage inspections were taken up for improvement in QA
Organized workshops and trainings as a part of Robotics Hobby Club and IEEE society in VNIT
QUESTIONS AND FEEDBACK!
Mail us at onyourmark.iimk@gmail.com