WOODLAND

Founded in Quebec, Canada, over twenty five years ago, Woodland has
grown to be recognized internationally as one of the worlds leading
manufacturers of extreme weather outdoor gear and outerwear.
Woodland offers an extensive line of footwear, performance apparel and
outdoor gear.
Woodland is one of only a few major outdoor industry brands in the
World, to have its own integrated manufacturing facilities.
Woodland will maintain an unwavering commitment to innovation,
sustainable business practices and keep its tradition of promoting
outdoor and adventure sports worldwide while reinforcing the Woodland
brand mantra, Explore More.
MEANING OF WOODLAND
Land covered with trees
MISSION
Woodland definition of quality demands that any footwear and garment
made should be long lasting , strong and as light as possible.
VISION
To create a spirit of:
1. Willing to stretch the human endurance level.
2. Craves to venture into unknown.
3. Reach the furthest frontiers.
VALUES
Successfully bring together the power of the human will and
the rewards of discovery.
COLLECTIONS
Casual: Shoes , Garments
and accessories.
Travel: Shoes and
Garments
Climbing: Garments
Trekking: Shoes and
Garments
Hiking: Backpacks and
Garments.
Yoga: Garments

BEST SELLERS
Woodland is always know for its tough and durable shoes.
One connects with woodland through shoes.
Shoes are their best selling product
Woodland jackets are also gaining popularity these days.
WOODLAND
EXPLORE MORE

The new campaign Why Stop? is built around the central idea of
endless adventure and focuses on a way of life that lives for the next
challenge, the next obstacle and the next rush the message is
Regardless of what nature throws at you adventure never, ever
stops.


The idea of this campaign is to encourage Woodlands customers to
step out of their comfort zone this summer to give the idea of
adventure a larger meaning by moving it from being just something you
do to being the way you live your life. It represents the spirit of every
Woodlander by reflecting the inexhaustible passion for adventure and
appetite for adrenaline to Explore More.

We want to tell stories and inspire a global movement of outdoor
exploration while giving the idea of Adventure and Explore More a
larger meaning

http://www.bestmediainfo.com/2013/06/woodland-asks-why-stop/

SPIRIT OF THE BRAND
Woodland brand has always portrayed itself as a tough, rugged
adventure seeking brand.
Woodland Explore More stands true as it want to develop a spirit within
people which enables them to get connected with nature step out of their
comfort zone be adventurous Why Stop? All this has been clearly
portrayed by woodland through its brand image.
They want to bring out the killer instinct in a woodlander.

INSTAGRAM
http://instagram.com/woodlandshoes
The link to instagram.
FACEBOOK
HTTPS://WWW.FACEBOOK.COM/WOODLANDADVENTURE/PHOTOS_STREAM

THE SUNBURN EVENT
EVENTS BY WOODLAND
THE GREAT CYCLOTHON WOODLAND GREEN
STREAM
ROYAL RAJASTHAN RALLY
THE X WARRIOR RACE
XTREME INVASION
OTHER EVENTS
Camping at Rajasthan
Woodland welcomes KORN in India.
Woodland directors cut at Nokia Youth Festival.
PRINT ADVERTISEMENT
TV COMMERCIALS

All the commercials signify the love for adventure. NEVER
SHIVER tag line was used in few commercials to show how
brave a person can be. It also signifies the toughness one
has in it.

Links to TV commercials
http://woodlandworldwide.com/tvc.aspx
http://www.youtube.com/watch?v=k-wA9X0NI7A
(Adventure Never Stops)
Woodland is also associated with actress Huma Qureshi for
their campaign Never Shiver
PROPLANET INITIATIVE
Launched first-ever attempt by any retail chain
in the country to become " Carbon Neutral ".
The campaign is an endeavor to achieve its
goal of net Zero Carbon Emissions for its
operational activities through its chain of retail
stores spread across Delhi NCR region.
As part of its CSR initiative 'Proplanet',
Woodland has taken up this campaign to
reduce its environmental impact by zeroing out
on its carbon emissions.
RESPONSIBLE TRAVELLING
Use of eco-friendly raw materials, packaging and processes
Bio-degrade able shoes
Tie-ups and employee participation
Monitoring
Environment:
Community:

LOOSE WEIGHT BY GOING GREEN
Walk More, Drive Less
Discover Super Foods
Go Green Literally
Stop Drinking Your Calories
Volunteer, and Get Outside to plant more
Plan a Kitchen Garden
Workout in the Greens
THINK GREEN! THINK PROPLANET!
Stop Global Warming
Use Compact Fluorescent bulbs-Replace frequently used light bulbs with
compact flurocent bulbs.
Change your air filter-Check your cars air filter monthly
Use recycled paper-Make sure your printer paper is 100% post consumer
recycled paper
Buy Products locally -Buy locally and reduce the amount of energy required to
drive your products to your store.


WOODLAND AND UNICEF
Woodland has joined hands with UNICEF to support
UNICEF's water and sanitation program in Chandrapur
district, eastern Maharashtra.


ADVENTURE CLUB

Camp Panther, Shivpuri Village, Rishikesh, Uttarakhand

Leopard Beach Tented Camp,Shivpuri Village, Rishikesh, Uttarakhand

Himalayan Bear Stream Camp, Pauri Garhwal, Uttarakhand

Camp Tusker, Haridwar, Uttarakhand

Camp Blue Bull,Orchha, Madhya Pradesh

River Rafting/Kayaking

Trekking

Wild Life Safaries

Cycling and Rappelling

Jeep Safaries

Horse Safaries

Fishing

Skiing

LOYALTY PROGRAMME

WOODLAND & BOLLYWOOD
MAIN TERA HERO





RANNVIJAY SINGH

WOODLAND AMBASSADORS
SANDEEP MAITY
National level climber.
ARUN BHARDWAJ
Acclaimed marathon
runner and race.

DEEYA
SUZZANAH Skier,
mountaineer, certified
junior scuba diver,
kayaker and
adventurer
HARSHVEER SINGH
Is an ultra-marathon runner, and
sports properties innovator
WOODLAND AMBASSADORS
MALAIKA VAZ
A teenaged extreme
sports enthusiast who is a
national-level wind-surfer
ARCHANA
SARDANA
Is the India's first
woman civilian
B.A.S.E jumper, a
certified skydiver,
mountaineer and
scuba diver.
GURPREET
DHINDSA
Gurpreet Dhindsa
is a British Hang
gliding and
Paragliding
Association
(BHPA) certified
pilot,