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INTRODUCTION

Reebok has established a presence in


India in1995.

It has dominated the Indian sports wear market .

Reebok sponsor’s sports stars and it has taken strides to


become more fashionable.

In 2005 Reebok sold its Ralph Lauren Footwear unit to Polo
Ralph Lauren for about $110 million.

Adidas, in 2006, acquired Reebok for about $3.8 billion.

Paul Harrington then succeeded Paul Fireman (who, with his


wife, owned nearly 19% of the firm) as head of Reebok.
Reebok Company Overview
Company :

 Reebok International feels comfortable stepping out onto any


surface. It has long been at home in sporting arenas and is a top US
maker of athletic shoes, behind NIKE. In addition to Reebok
sportswear and accessories, Reebok sports Rockport and Weebok
shoes and caters to hockey aficionados through its Reebok-CCM
hockey unit. It runs more than 220 retail stores.
Origin :

 Reebok's United Kingdom-based ancestor company was


founded for one of the best reasons possible: athletes
wanted to run faster.

 So, in the 1890s, Joseph William Foster made some of the


first known running shoes with spikes in them. By 1895, he
was in business making shoes by hand for top runners; and
before long his fledgling company, J.W. Foster and Sons,
developed an international clientele of distinguished
athletes. The family-owned business proudly made the
running shoes worn in the 1924 Summer Games by the
athletes celebrated in the film "Chariots of Fire."
Brands:

Shoes
 Cloths
Watches
Games Accessories.
Vision And Mission
Vision :

Fulfilling Potential

Reebok is dedicated to providing each and every athlete - from


professional athletes to recreational runners to kids on the
playground - with the opportunity, the products, and the inspiration
to achieve what they are capable of. We all have the potential to
do great things. As a brand, Reebok has the unique opportunity to
help consumers, athletes and artists, partners and employees
fulfill their true potential and reach heights they may have thought
un-reachable
MISSION
Mission
• Always Challenge and Lead
through Creativity

• At Reebok, we see the world a little


differently and throughout our history
have made our mark when we’ve had
the courage to challenge convention.
Reebok creates products and
marketing programs that reflect the
brand’s unlimited creative potential.
Business Strategy
 Increase the production

 Maintain the quality of the products.

 Maintain image leadership through a superior marketing mix.

 Be a significant player in the playing segment, through its


games product.

 Maintain their individuality, their authenticity and the courage it


takes to forge their own path to greatness.

 Reebok has expanded on what had been built and created a


Global Corporate Citizenship platform with a purpose for the
brand that will help underprivileged, underserved youth around
the world fulfill their potential and live healthy, active lives.
•CONCLUSION
Reebok India has performed so well that
it received the prestigious Subsidiary of the
Year award for two consecutive years
2003 and 2004, beating competition from
countries like China and Japan to claim the
credit. It currently has a market share of 47
per cent in sports footwear and apparel
category. The company is also expanding
its presence in Pakistan and Sri Lanka. “They
will add two more stores in Lahore in addition
to the one store which they opened in
February 2004. The legendary pace bowler
Wasim Akram is the only franchisee in
Pakistan. In Sri Lanka, they had their
presence for some time and will add 3-
5 stores in the next year,” says Prem.
In order to combine the popularity of its
soccer and athletic brand with the popularity of football and basketball enjoyed by Reebok

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