Reebok has established a presence in India in 1995. It has taken strides to become more fashionable. In 2005, it sold its Ralph Lauren Footwear unit to Polo Ralph Lauren for about $110 million.
Reebok has established a presence in India in 1995. It has taken strides to become more fashionable. In 2005, it sold its Ralph Lauren Footwear unit to Polo Ralph Lauren for about $110 million.
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Reebok has established a presence in India in 1995. It has taken strides to become more fashionable. In 2005, it sold its Ralph Lauren Footwear unit to Polo Ralph Lauren for about $110 million.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Reebok sponsor’s sports stars and it has taken strides to
become more fashionable.
In 2005 Reebok sold its Ralph Lauren Footwear unit to Polo Ralph Lauren for about $110 million.
Adidas, in 2006, acquired Reebok for about $3.8 billion.
Paul Harrington then succeeded Paul Fireman (who, with his
wife, owned nearly 19% of the firm) as head of Reebok. Reebok Company Overview Company :
Reebok International feels comfortable stepping out onto any
surface. It has long been at home in sporting arenas and is a top US maker of athletic shoes, behind NIKE. In addition to Reebok sportswear and accessories, Reebok sports Rockport and Weebok shoes and caters to hockey aficionados through its Reebok-CCM hockey unit. It runs more than 220 retail stores. Origin :
Reebok's United Kingdom-based ancestor company was
founded for one of the best reasons possible: athletes wanted to run faster.
So, in the 1890s, Joseph William Foster made some of the
first known running shoes with spikes in them. By 1895, he was in business making shoes by hand for top runners; and before long his fledgling company, J.W. Foster and Sons, developed an international clientele of distinguished athletes. The family-owned business proudly made the running shoes worn in the 1924 Summer Games by the athletes celebrated in the film "Chariots of Fire." Brands:
Shoes Cloths Watches Games Accessories. Vision And Mission Vision :
Fulfilling Potential
Reebok is dedicated to providing each and every athlete - from
professional athletes to recreational runners to kids on the playground - with the opportunity, the products, and the inspiration to achieve what they are capable of. We all have the potential to do great things. As a brand, Reebok has the unique opportunity to help consumers, athletes and artists, partners and employees fulfill their true potential and reach heights they may have thought un-reachable MISSION Mission • Always Challenge and Lead through Creativity
• At Reebok, we see the world a little
differently and throughout our history have made our mark when we’ve had the courage to challenge convention. Reebok creates products and marketing programs that reflect the brand’s unlimited creative potential. Business Strategy Increase the production
Maintain the quality of the products.
Maintain image leadership through a superior marketing mix.
Be a significant player in the playing segment, through its
games product.
Maintain their individuality, their authenticity and the courage it
takes to forge their own path to greatness.
Reebok has expanded on what had been built and created a
Global Corporate Citizenship platform with a purpose for the brand that will help underprivileged, underserved youth around the world fulfill their potential and live healthy, active lives. •CONCLUSION Reebok India has performed so well that it received the prestigious Subsidiary of the Year award for two consecutive years 2003 and 2004, beating competition from countries like China and Japan to claim the credit. It currently has a market share of 47 per cent in sports footwear and apparel category. The company is also expanding its presence in Pakistan and Sri Lanka. “They will add two more stores in Lahore in addition to the one store which they opened in February 2004. The legendary pace bowler Wasim Akram is the only franchisee in Pakistan. In Sri Lanka, they had their presence for some time and will add 3- 5 stores in the next year,” says Prem. In order to combine the popularity of its soccer and athletic brand with the popularity of football and basketball enjoyed by Reebok