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SAP CRM Contents
Who Is A SAP CRM Consultant
Introduction To SAP CRM
SAP CRM Consultant Roles
SAP CRM Tasks
Key Skills Required
SAP CRM Career Opportunities
Who Is A SAP CRM Consultant
SAP CRM Consultant Specialized in SAP Customer
Relationship Management
SAP CRM application - addresses short-term imperatives to
reduce cost and increase decision-making ability thereby
achieving differentiated capabilities
SAP CRM Module
SAP CRM key functions include front office functions, end-to-
end industry-specific processes via marketing, sales, service
and various other channels.
SAP CRM key functions are linked to fields of marketing, sales
and service.
Contact channels - Interaction center, web channel (e-
commerce), field applications and partner channel
management.
CRM Middleware is the primary device for the data exchange
between the CRM system and the connected ERP system.
SAP CRM Consultant
Responsibilities
Analyze business processes
and customer needs.
Translate the requirements
into functional design
specifications for SAP CRM
system setup through
configuration and
development
Drive integration testing of
business processes within SAP
Act as first point of contact for
key users for SAP CRM
support
Create documentation on all
implemented solutions
Develop SAP CRM training
material for the business key
user
Conduct key user training
SAP CRM Consultant Tasks
CRM Functional consultant interacts with the customer.
Configuration of CRM system to meet customer business
process requirement .
Basic settings like transaction types, status profiles,
partner determination, org determination etc.
Master data like business partner related field grouping
Middleware settings, configuration for replication of data
with R/3 etc also done by functional consultants.
Key Skills
CRM :SAP CRM EHP1 WebUI, SAP CRM 7.0 Web UI,SAP
CRM, ABAP, BOL, GENIL, BSP Workbench, AET, Transaction
Launcher, One Order framework, Base Customization.
Tools : Debugger
Interfaces : BAPI, BADI and RFC
ABAP Dictionary
ABAP Reports
SAP CRM Career Opportunities
Bachelors degree (masters degree preferred) in computer
science and a certification in SAP CRM
Given SAP's grasp on the market for high-end ERP installations,
the slice of this market for certified SAP professionals will
continue to grow, according to SAP.
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