Professional Documents
Culture Documents
Plan
III.Where Should PSP go from here?
- SWOT analysis
- Strategic Directions
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I. EXTERNAL ANALYSIS
Environment of the Company
Analysing Environment
Pestel Analysis
PESTEL – Economic Factors
30000
25371
25000
20000 16050
15792
15000 19069
10314 10969
15625
10000 12018
9868
5000
4085
0
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
PESTEL – Economic Factors
lTwo dimensions:
Managerial Dimension:
Behavioral Dimension:
Managing costs in
an Being Innovative
International and Fashionable
network
Mill Industry and PSP
Analysing Mill Industry
5 Forces Framework
Five Forces
New Entrants
Competitve Buyers
Suppliers
Rivalry
Subsitutes
Five Forces - Potential entrants
l"Arts de la table" is a mature market
lLow level range is still attractive
But still :
BARRIERS TO ENTRY
lKnow-how of distribution and supply chain
lTechnological Barriers:
¡ Creation
¡ Tradition
¡ Brand
lInnovation
¡
Five Forces - Suppliers
¡
High threat of substitutes
Five Forces – Competitive rivalry
A big majority of employees are blue collars
Manufacturing in countries with cheaper
¡
¡
Analysing PSP
Key Succes Factors
Core Competances
Business Model
KSF’s – Core Competences
Concentration on Innovation
R&D was founded in 2000
Catalogues of PSP renewed by 70%
Altéa, 2 Zest, 6
Rythme d'innovation et évolution du chiffre d'affaires Paris, 32 Zéphir,6
en milliers d'euros Paris,9 Bistro duo, 8
Provence, 3
30000 Aix en Provence, 1 Hélis, 2
Evian, 12 Tahiti, 16
Vittel, 6 Paris, 34 25371
Florac, 6
25000 Sochaux, 2
Versailles, 4
Fidji, 41
Vendôme,10 Tresses, 2
20000
Senlis,4
16050 19069
Liévin,2 15792
Commercy,6
15000
Reims,6 15625
10969
10314 12018
10000
Riquewhir, 6 Mise au point d'un moteur
9868
électrique rechargeable
Système de pré-hachage du
piment et du sel de Guérande
5000 Dépôt de brevet Système de réglage de la
mouture du sel et du poivre
4085
Dépôt de brevet
0
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
Brand Management Marketing Department
Broad Distribution Channels
Opportunities Threats
E- Commerce Substitutes
New Shopping Habits New Dining Habits
Software Technologies Asian Competitors
New entrants with
lower costs
Strategic Directions
What Opportunities Can PSP have with its
Strengths?
lThe Job of PSP’s marketing Department is to
develop communication with e-commerce options
who
will to touch to these consumers
What Opportunities can reduce PSP’s
weaknesses?
lSoftware technologies allows to manage a
supply chain eliminating inefficiency and
dinner
habits with breakthrough innovations could
Questions?
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Thanks for your Attention…