as you can think of! Use the images below to help you. S Television Social Networks U.G.C. Music Advertising Gaming News Publishing Movies https://www.youtube.com/watch?v=JkK8g6FMEXE
To understand the media industry in general Objective s: Key Concepts: Institutions Monday, September 15, 2014 To learn the terms Globalisation and Cultural Imperalism To learn the term Convergence To learn the term Synergy A S The Industry 6 Objectives : To understand the media industry in general Armageddon is a 1998 American science fiction, disaster, drama film, directed by Michael Bay; produced by Jerry Bruckheimer and released by Disneys Touchstone Pictures.
Budget - $ Box Office - $ (www.IMDB.com) The film was nominated for: Best Sound Best Visual Effects, Best Sound Effects Editing, and Best Original Song (www.wikipedia.com) 7 Objectives : To understand the media industry in general The song featured a grand production featuring a 52-piece orchestra, and was by far Aerosmith's biggest hit. (www.songfacts.com)
It was #1 US for 4 weeks. It was also their first #1 song.
The video was highly successful and greatly contributed to the song's success, receiving heavy airplay on MTV and went on to become the 2nd most popular video of 1998. (www.mtv.com)
The popularity of the song has remained in pop-culture due to continued references such as American Idol and Fame Academy performances; and cover versions by New Found Glory, Jane McDonald to name just a few. (www.laweekly.com) 8 Objectives : To understand the media industry in general Film Critic ( ) 9 Objectives : To understand the media industry in general Which two media sectors were working together to help promote the film?
What other media sectors work together?
What is the purpose of these partnerships? 10 Objectives : To understand the media industry in general In this instance the film and music industries.
Take a film of your choice and research its use of Synergy! Synergy is when two media sectors work together for a mutually beneficial outcome. To understand the media industry in general Objective s: Key Concepts: Institutions Monday, September 15, 2014 To learn the terms Globalisation and Cultural Imperalism To learn the term Convergence To learn the term Synergy A S The Industry 12 Objectives : To understand the media industry in general How many platforms were used by the film you chose? To be successful, modern films must utilise a variety of media texts across a range of platforms, using all three formats.
- Reaches a mass audience - Reaches secondary audiences - Embeds in popular culture - Develops the power of the brand (H.N.T.) - Increases audience base (everyone is doing it, Im missing out U&G)
This can now be achieved more easily and on a larger scale, why? 13 Objectives : To understand the media industry in general Media technologies, formats and platforms blending together. Technology is converging, allowing audiences to access multi-media from all over the world.
They can access print, broadcast and e-media products all in one place. Does this mean print is dead? Globalisation
refers to the way in which, in contemporary society, distant countries are inter-related and connected together by trade communication and cultural experiences. The global sales of film, TV and media products , along with the Internet bring people in developing countries into direct contact with western media products.
Consider the global reach of companies such as Disney, News Corporation and Time Warner. Their products can be seen globally facilitated by satellite and the Internet. It has been argued that in an increasingly globalised world there is a danger that local cultures become eroded and replaced with a single, standard culture. - This is known as Cultural Homegenisation
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GLOBALISATION Globalisation refers to the way in which, in contemporary society, distant countries are inter-related and connected together by trade communication and cultural experiences. The global sales of film, TV and media products , along with the Internet bring people in developing countries into direct contact with western media products.
Consider the global reach of companies such as Disney, News Corporation and Time Warner. Their products can be seen globally facilitated by satellite and the Internet. It has been argued that in an increasingly globalised world there is a danger that local cultures become eroded and replaced with a single, standard culture. - This is known as Cultural Homegenisation A 2
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CULTURALIMPERIALISM Cultural Imperialism is a process by which one country dominates other countries media consumption and consequently dominates their values and ideologies. Consider the number of television programmes and films produced in the USA that are shown throughout the world.
A political-economy perspective argues that the homogenisation of culture and communication leads to shared values and ideologies. The USA dominates world media with 85% of the global film market and 68 % of the television market. A cultural imperialism perspective argues therefore that American values and ideologies are imposed upon the rest of the world , through media texts The Industry To understand the media industry in general Objective s: Key Concepts: Institutions Monday, September 15, 2014 To apply the terms synergy and convergence To learn the term Convergence To learn the term Synergy D D A - C A S To learn the terms Globalisation and Cultural Imperalism P What is the impact of Synergy and Convergence on the media industry?
Research and write a response to one of the following questions! 1. What problems do the entertainment sectors of media face in the future?
2. How might news producers benefit/suffer from changes in the media?
3. Why might the cultural impact of advertising be worth studying? What have you learnt about the media industry in general? - changing due to technology - split into sectors - financially motivated The Industry To understand the media industry in general Objective s: Key Concepts: Institutions Monday, September 15, 2014 To apply the terms synergy and convergence To learn the term Convergence To learn the term Synergy D D A - C A S To learn the terms Globalisation and Cultural Imperalism