Presented By AKHIL AGARWAL

HISTORY AND GROWTH

• In 1948, 25-year-old Charles Lazarus turned his

dream of creating a child-oriented business into a
reality.
• Started with baby furniture store entered into
toys section.
• Adopted the supermarket model for his store,
which allowed customers to examine and pick out
products.
Contd.
• Toys"R"Us, Inc. operated as a public company
from 1978 until July 2005 after its acquisition for
$6.6 billion.
• It has established community roots and a loyal
customer base.
• The acquisition with FAO(iconic children’s
retailers) in May 2009 provided Toys"R"Us, Inc.
with a unique opportunity to grow its toy
specialist market share and advance its authority
position in the overall toy category.
VISION AND MISSION
STATEMENT
• The core philanthropic mission of Toys"R"Us, Inc.
is to keep children safe and help them in times of
need. Below is an overview of our support for
charitable organizations and programs.

Toys"R"Us Children’s Fund

Home Safety Council
Kids in Distressed Situations (K.I.D.S.)
Children Affected by AIDS Foundation
ORGANIZATION
STRUCTURE
• Supermodel Stores – In US
• International Stores – outside US
• Franchises
• Licenses
PRODUCT MIX
Diversified products-
• Baby toys – Toys R Us
• Baby and Educational Products - Babies"R"Us
• Kids "R"Us - children's clothing
• Electronic Products for Babies
Contd.
It offer you to choose among list of products
available according to

• age,
• price,
• category,
• brand,
• top rated
• Character/theme,etc.
PRICE
• Maintains Premium Pricing Strategy.
• During the pre-mall period it offered off pricing
strategy.
LOCATIONS
• Toys"R"Us - 600 store locations across the United
States.

• Toys"R"Us, International operates, licenses or

franchises more than 700 stores in 33 countries
outside of the United States, including
Singapore(1984),Australia, Canada(1984), France,
Portugal and the United Kingdom.

• Babies R Us-260 locations across the country

• The prestigious Zagat's "U.S. Family Travel Guide"

has rated Toys"R"Us Times Square the top family
destination in New York City.
PROMOTION
• Each Stores is unique in its own (flagship store in
New York City's Times Square ).
• Today, all Toys"R"Us stores in the U.S. feature an
Imaginarium "boutique" offering a broad selection
of toys that promote creativity, learning and
"smart play.“
• Promotion through sites - Toysrus.com is one of
the most visited sites in the retail category with a
vast assortment of products to offer.
• In 1994, President George H. Bush travelled to
Japan to open that country's first Toys"R"Us
store.
Contd.
• In the 1960s, an
giraffe cartoon character
was introduced as
Toys "R" Us' mascot
SALES PROMOTION

• GIFT VOUCHERS
• E COMMERCE SITES
GIFT AND DISCOUNT
VOUCHERS
E COMMERCE SITES

• Toysrus.com
• Babiesrus.com
• eToys.com
• FAO.com
• babyuniverse.com
• ePregnancy.com
Toys r us.com
TECHNOLOGY
• Launched Toysrus.com in June 1998, and it
quickly became one of the fastest growing sites in
the toy and baby shopping categories.
• In addition, Babiesrus.com offers a wide selection
of baby products and supplies and a best-in-class
online baby registry.
• Offers innovative product choices to today’s tech-
savvy generation of kids from digital cameras to
Apple iPods.
• In February 2009, Toys"R"Us, Inc. acquired the
highly regarded e-commerce sites, eToys.com
and babyuniverse.com, as well as the parenting
resource website, ePregnancy.com.
POSITIONING
• Toys R Us positions itself as a Global specialty
premium Retail outlet.

• It offers you a complete shopping experience of

your kid ranging to a wide variety.
LOYALTY PROGRAM
• Wish List – ‘Make your wish List in store or
online’

• Gift Cards – ‘have u received a Babies R Us gift

card?’

• Rewards R us – ‘Join our free rewards program

and get super benefits and savings and many
more.’
PHYSICAL EVIDENDE
Contd.
Safety strategy
• To ensure parents and
caregivers make educated
toy-buying decisions
and help keep kids safe.
STORE ATMOSPHERICS
• Toys R Us inc. Stresses on Class, Comfort,
Convenience where ever it is located.

• Toys R Us inc. not only concentrates on the

location of the stores but also emphasizes on the
ambience and service excellence.
PEOPLE
• Headquartered in Wayne, New Jersey, Toys"R"Us,
Inc. employs nearly 70,000 associates worldwide.

• The company is committed to serve its

communities as a caring and reputable platform
through programs dedicated to keeping kids safe
and helping them in times of need.
FUTURE PLANS
• The company is planning to open new R
superstores which combine offering by Toys r us
and babies R us under one roof.

• As the traditional definition of toys keeps on

changing, the need is to innovate continuously.