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MARKET RESEARCH REPORT

SOCIAL MEDIA TREND


2013
Vietnam Market Overview
P
O
P
U
L
A
T
I
O
N

(
m
i
l
)

Vietnam
92.477

Hanoi
6.6996
Hochiminh City
7.5211

G
D
P

(
2
0
1
3
)


170.4 Bil USD

Growth rate
5.42%

I
N
T
E
R
N
E
T

U
S
E
R
S

Data in 2012
Users
31,034,900

Ratio internet
users
(users/population
)
33.56%

54%
26%
16%
1%
1% 1%
1%
Internet suppliers Market shares in Vietnam
(May 2013)
VNPT
Viettel
FPT Telecom
SCTV
CMC Telecom
SPT
Others
Source: VNTA (Vietnam Telecommunications Authority) http://www.vnta.gov.vn
Research information
Duration
September, October 2013
Research places:
Hanoi and Hochiminh City
Genders
Male and Female
Objectives:
Age from 18 to 45, use social media
Internet users are spending more time on it. Over
60% people in research go online over 3 hours/ day
2%
14%
22%
62%
Time spent for Internet
Under 30 minutes
30 minutes - 1.5 hours
1.5 hours - 3 hours
Over 3 hours
88.25%
58.76%
33.27%
22.31%
0.70%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
At home At work Public places
with wifi
At school Others
Place to use Internet
SOCIAL
MEDIA
Mobile
More and
more people
access social
media via
mobile
devices
Fanpage
An important
channel for
customer
service
Word
Of
Mouth
Facebook
(10,669,880
Facebook
subscribers on Dec
31, 2012; 11.7%
penetration-
Internetworldstats)
Zing Me
G+
Facebook is the most favorite SNS among research people, followed
by Zing Me and G+
98.79%
54.73%
32.39%
22.13%
7.64%
7.84%
7.85%
4.83%
4.62%
4.00%
1.20%
0.00% 20.00% 40.00% 60.00% 80.00% 100.00%
Facebook
Zing Me
Google Plus (G+)
Twitter
Blogger.com
Wordpress
Linkedin
Yume
Tamtay.vn
Go.vn
Others
Users rate
Many people use social media to update news and entertain, but
to keep contact with friends, acquaintances is still the first reason
93.8%
56.9%
75.0%
38.1%
66.7%
56.0%
47.4%
1.2%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
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Reason to use Social Media
Fanpage on social media is becoming a key channel for
customer caring. The number of people choosing social medias
to be interacting channel with companies is increasing.
5%
61%
34%
Rate of Brands Social Media Fanpage
followers
No
Connect, follow info
Connet, follow info
and interact
Brands should pay more attention to customers behavior on SNS

14.72%
Agreed that Ads on Social media
annoy them.


10.28%
Agreed that Ads on social media
is more annoying than other
online media.
49.8%
Agreed that they usually be
notice more about Ads posted
by people in friend list or people
they follow

38.91%
Agreed that they are more
familiar to brands that often
appear on social media


Advertising on
Social Media
THANK YOU.

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