This market research report summarizes social media trends in Vietnam in 2013. It finds that Facebook was the most popular social media platform, used by over 98% of internet users surveyed. While most people used social media to keep in contact with friends, updating news was also a common reason for use. The report also showed that brands were increasingly using Facebook fan pages to interact with customers, and that social media advertising was effective at raising brand awareness when posted by friends.
This market research report summarizes social media trends in Vietnam in 2013. It finds that Facebook was the most popular social media platform, used by over 98% of internet users surveyed. While most people used social media to keep in contact with friends, updating news was also a common reason for use. The report also showed that brands were increasingly using Facebook fan pages to interact with customers, and that social media advertising was effective at raising brand awareness when posted by friends.
This market research report summarizes social media trends in Vietnam in 2013. It finds that Facebook was the most popular social media platform, used by over 98% of internet users surveyed. While most people used social media to keep in contact with friends, updating news was also a common reason for use. The report also showed that brands were increasingly using Facebook fan pages to interact with customers, and that social media advertising was effective at raising brand awareness when posted by friends.
54% 26% 16% 1% 1% 1% 1% Internet suppliers Market shares in Vietnam (May 2013) VNPT Viettel FPT Telecom SCTV CMC Telecom SPT Others Source: VNTA (Vietnam Telecommunications Authority) http://www.vnta.gov.vn Research information Duration September, October 2013 Research places: Hanoi and Hochiminh City Genders Male and Female Objectives: Age from 18 to 45, use social media Internet users are spending more time on it. Over 60% people in research go online over 3 hours/ day 2% 14% 22% 62% Time spent for Internet Under 30 minutes 30 minutes - 1.5 hours 1.5 hours - 3 hours Over 3 hours 88.25% 58.76% 33.27% 22.31% 0.70% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% At home At work Public places with wifi At school Others Place to use Internet SOCIAL MEDIA Mobile More and more people access social media via mobile devices Fanpage An important channel for customer service Word Of Mouth Facebook (10,669,880 Facebook subscribers on Dec 31, 2012; 11.7% penetration- Internetworldstats) Zing Me G+ Facebook is the most favorite SNS among research people, followed by Zing Me and G+ 98.79% 54.73% 32.39% 22.13% 7.64% 7.84% 7.85% 4.83% 4.62% 4.00% 1.20% 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% Facebook Zing Me Google Plus (G+) Twitter Blogger.com Wordpress Linkedin Yume Tamtay.vn Go.vn Others Users rate Many people use social media to update news and entertain, but to keep contact with friends, acquaintances is still the first reason 93.8% 56.9% 75.0% 38.1% 66.7% 56.0% 47.4% 1.2% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% K e e p
c o n t a c t w i t h
f r i e n d s , a c q u a i n t a n c e s U p d a t e
i n f o
o f c e l e b r i t i e s U p d a t e
n e w s S e l f
i n t r o d u c e , s h a r e
i n f o E n t e r t a i n ,
p l a y g a m e M a k e
f r i e n d s , r e l a t i o n s h i p S u p p o r t
w o r k O t h e r s Reason to use Social Media Fanpage on social media is becoming a key channel for customer caring. The number of people choosing social medias to be interacting channel with companies is increasing. 5% 61% 34% Rate of Brands Social Media Fanpage followers No Connect, follow info Connet, follow info and interact Brands should pay more attention to customers behavior on SNS
14.72% Agreed that Ads on Social media annoy them.
10.28% Agreed that Ads on social media is more annoying than other online media. 49.8% Agreed that they usually be notice more about Ads posted by people in friend list or people they follow
38.91% Agreed that they are more familiar to brands that often appear on social media