Market Potential of Dhanuka

Pesticide in Khed Region

By: Pankaj Gite










EXECUTIVE SUMMARY:

The project is undertaken to identify the strength
of pesticide product of Dhanuka Agritech Ltd & its
competitor in khed tahsil in pune district.
The village allotted to me are :-
Chakan,Bahul,Shelpimpalgaon,Kanhersar,retwadi,pabal,c
has,
Donde,Kadus,Pait,Peth,Pargaon,Vaphgaon and Khed.
The study has done in two parts i.e. retailer &
farmers. Apart from these the market potential for
PESTICIDE has been evaluated along with a tab on the
competitors and their strategies.
The dealers were evaluated on some parameters viz.
Annual Turnover, Relative Promotional coverage of
different competitor in market, Major constraints in selling
in PESTICIDE, Most imp. Activities, Satisfaction level of
Dealers, Dhanukas sale as compare to total sale, margin
on product, farmer preference of pesticide &best company
for sale.

Further these dealers and retailer are very strong in their
loyal customer base because of their personal repport
with farmers and the credit leverages offered by them to
their customers.

The project mainly aims to understand the most useful
suggestion from Dealer and farmer which actually make
the Dealer and farmer to purchase the DHANUKAS
product.

Farmers have not too much knowledge about the
PESTICIDE and these people mostly refer the
suggestion of the dealer, progressive farmer, company
person, campaigning or demonstration.

So it is great chance to motivate the sale through good
repo and better quality product. Dealers are very
interested for promoting the DHANUKAS product
because trust of people, quality of product, scheme of
company.












INTRODUCTION:

PESTICIDE:
Food and Agriculture Organization (FAO) has defined the term of
pesticide as:any substance or mixture of substances intended for
preventing, destroying or controlling any pest, including vectors of
human or animal disease, unwanted species of plants or animals
causing harm during or otherwise interfering with the production,
processing, storage, transport or marketing of food, agricultural
commodities, wood and wood products or animal feedstuffs.
Subclasses of pesticides include:
Herbicides, Insecticides and Fungicides,
Herbicides/weedicide-
A chemical which kill the weed or inhibited the growth of unwanted
plant or weed in cropped area or in fallow land is called herbicide or
weedicide.
Insecticides-
A Chemical substance used to kill insect and pest.
Eg -Bees, Aunt, Butterfly.

Fungicide-
A chemical substance that destroy or inhabits the growth of fungi.

Benefits:
There are two levels of benefits for pesticide use, primary and
secondary. Primary benefits are direct gains from the use of
pesticides and secondary benefits are effects that are more long-
term.
Primary benefits
1. Controlling pest and plant disease vectors.
crop/livestock yields
Improved cImproved rop/livestock quality
Invasive species controlled
2. Controlling human/livestock disease vectors and
nuisance organisms
Human lives saved and suffering reduced
Animal lives saved and suffering reduced
Diseases contained geographically
3. Prevent of control organisms that harm other human
activities and structures
Drivers view unobstructed
Tree/brush/leaf hazards prevented
Wooden structures protected
Secondary benefits
1. Community benefits:
Farm and agribusiness revenues
Nutrition and health improved
Food safety and security
2. National benefits:
Workforce productivity increased
Increased export revenues
National agriculture economy
3. Global benefits:
Assured safe and diverse food supply
Less greenhouse gas

INFO ABOUT KHED:

Location of Khed Taluka:
Rajgurunagar is located at the end of northern block of the
Pune district in Maharashtra state of India. Its old name was
Khed, which was changed to Rajgurunagar around 28 years
ago in honour of the great revolutionary Hutatma Raj guru.
Rajgurunagar is located on the bank of the Bhima River and
40 km (25 miles) away from Pune. The Pune-NasikHighway
(NH-50) connects Rajgurunagar with Pune and Nasik. The
Youth generation in Rajgurunagar enjoys almost 100%
literacy.
Climate:
Khed taluka forms a part of the tropical monsoon land and
therefore shows a significant seasonal variation in
temperature as well as rainfall conditions. Climate of the
western region of Khed is cool whereas the eastern part is
hot and dry.



CROPPING PATTERN:-

There is vast diversity in cropping pattern in Khedtaluka. Most of the
land is irrigated. General cropping pattern is
KHARIP BAJRA, POTATO, ONION, CABBAGE, CAULIBLOWER,
TOMATO SUGAR CANE, PADDY.
RABBI- WHEAT, GRAM, POTATO, SUGARCANE.
IN SUMMER- G.NUT, JOWAR, BAJRA, ONION .
COMPETITOR:
SYNGENTA
BAYER,
DHANUKA
AGRITECH LTD,
DUPONT,
HDRABAD
CHEMICAL,
BASF,
JAI KISAN,
ZAURI ,
MAKTESHIM,
GODREJ,
UPL,
NAGARJUNATATA RALIES,
DEVIDAYAL.

OBJECTIVE OF THE PROJECT:
To find out the market potential of DHANUKA Pesticides product.
There is various pesticide companies which are already
exist in market.
Every company are competition with each other.
To find the consumer preferences of various pesticides product .
The research is carried by R & D dept. continuously hence
it is helpful to give information about consumer preferences of
various products so there will change in existing product.
To find market share of different pesticides product.
To analyse the consumer market and buying behaviour.
It is necessary to study the consumer mind behind purchase
so we can satisfy our potential customer.
Measure important selling factor. On what basis product is
selling in market.
To identify the competitors.Companyshould know threats in market.
To analyze the competitors strength and weakness.
It is necessary to increase market share.
SCOPE OF THE STUDY:

Scope for any product is referred to the possibility, opportunity
available for any product to acquire the market share.
To identify Market potential is very crucial thing while
running any business.
To know the market potential means opportunity of business,
which are the target customers, which are the more potential
area for business.
To study this variable is to make business strategy
which is very important to do business successfully.
Dhanuka is new player for some pesticides products
which is very competitive and sensitive.
To build awareness and brand of DHANUKA offering pesticide
among the farmers is very important.
After awareness and brand building we can easily do the business.
COMPANY PROFILE


DIVISIONS:
At present Dhanuka has presence in three
divisions as follows
PESTICIDES DIVISION
PHARMACEUTICAL DIVISION
SEEDS DIVISION

COLLABORATIONS:
In pursuit of making Indian Agriculture more
profitable and rewarding for the farmers, Dhanuka Group
has been consistently introducing new, highly crop / pest
specific, eco friendly molecules in India in technical
support of following international giants:
Name of The Company Products
Sumitomo Chemicals
Takeda Agro Co. Ltd.,
Japan
Cartap hydrochloride, with
brand Caldan 4G,Caldan
50SP
Mitsui chemicals
Inc.,Japan
Etofenprox with brand Nukil
10 EC
Nissan Chemical Ind.,
Japan
Quizalofop Ethyl with brands
Targa super , Phenthoate and
Dhanusan
FMC corporation, USA AAATANK with brand
MARKER ,DANFURON
Hokko Chemical Ind. Co.
Ltd., Japan
Kasugamycin , with brand Kasu-B
Uniroyal Chemical Company
Inc.,US
Carboxin, brand Vitavax,
Oxycaboxin,Plantvax and
Difflubenzuron
E.I.DuPont Nemours &co.
inc.,U.S
Methomyl, brand Dunet 12.5 L
Yara International, Norway Samadhan



Products of Dhanuka Agritech Limited:


CALDAN 50 SP: is an eco friendly effective against Rice Yellow Stem
Borer and Leaf Folder and other chewing and sucking
insect-pest of various crops.
DHANUWEED :is leading post-emergence herbicides.
KASUBI :is a systemic-cum-contact fungicide effective for
control of soil and seed born diseases of
large number of crops.
OMITE :is a powerful true miticide belonging to an entirely new
group Sulphite ester.
SHEATHMAR :is a systemic antifungal effective for control of Sheath
Blight of Rice and Black Scurf of Potato caused by
Rhizoctoniasolani.
DUNET : is a broad spectrum carbamate insecticide with quick
knock down action. DUNET acts as contact and stomach
insecticide effectively controlling pests with ovicidal,
larvicidal&adulticide activity.




QURIN: is an effective post- emergence weedicide for effective
control of broad leaf weeds in soybean.
VITAVAX: is a non - mercuric systemic fungicide for use as seed
treatment for control of seed-borne diseases in different
crops.
EM-1 :is based on Emamectin benzoate, a new generation
broad spectrum larvicide for effective control of
Spodopteralitura, Helicoverpaarmigera &Plutellaxylostella
In Cotton and Vegetable crops.
NUKIL: is a broad spectrum CHO compound insecticide having
quickly Killing action effective for control of all pests of Rice,
Helopeltis and sucking insects in Tea, etc.
VITAVAX
POWER: is a systemic-cum-contact fungicide effective for
control of soil and seed born diseases of large number
of crops.
TARGA
SUPER: is leading post-emergence herbicides for the control
of narrow-leaf weeds in broad leaf crops.

Photograph: Major Products of Dhanuka


RESEARCH
METHODOLOGY

Research Methodology:
Research always starts with a question or a problem. Its purpose is to
question through the application of the scientific method. It is a
systematic and intensive study directed towards a more complete
knowledge of the subject studied.
Research Purpose
To assess market potential of Dhanuka pesticides, Customer and
Retailers awareness, Demand from Market and their feedback
Research Objective:
To know the reason and purpose of using specific brands.
To study the market potential of Dhanuka pesticides.
To understand retailer and farmers view over Dhanuka pesticides.
To analyze the prevailing companies promotional activities.
Research Approach:
The questionnaire was prepared to measure the potential of the farmers,
their needs, preferences, and intensity of behaviour respectively.
Research Design:
A research design is a specification of method and procedures or acquiring the
information
needed. It is the overall pattern or framework of the project that stipulates what
is to be collected,
from which sources, by what procedure.
Methods of Data Analysis and Statistical Techniques:.
Following statistical analytical tools are used for further analysis
1. Bar Graph
2. Pie Chart
3. Tables

RESEARCH INSTRUMENTS:
Questionnaire-Structured questionnaire were prepared for the farmers and
retailers.
The questions are both open and close ended in nature.
The questions were framed in simple language with orderly arrangement,
so that initially a good rapport can be developed between the interviewer
and the respondent.
Research technique- Both Qualitative and Quantitative research
techniques were taken up.
Regular follow-up of the farmers and dealers were done so as to get the
feedback regarding product output,
plant growth and irrigation interval.
Interviewing-Farmers and dealers were interviewed to get best possible
information to fulfill the objectives for which the research was conducted.
VILLAGE Dealers visited Farmer Interviewed
Bahul 3 5
Shel-pimpalgaon 4 5
Chakan 6 5
Pabal 5 5
Kanhersar 3 5
Retwadi 3 5
Khed 16 5
Pimpale Gagtap 2 5
Chas 4 5
Kadus 2 5
Pait 1 5
Peth 5 5
Pargaon 4 5
Vaphgaon 2 5
Total 60 70
Sample Units:
Farmers of different villages in Khed Region.
Total 70 farmers and 60 retailers in Khed Region.

Sample size (Village wise)

DATA ANALYSIS & INTERPRETATION

AREA WISE STUDY OF FARMER AND RETAILER
The area wise study is presented under following headings in three parts as follows
FARMER :-
Annual income
Land holding
Village wise distribution of farmer
Cropping pattern
RETAILER:-
Annual turnover
Village wise distribution of retailer
Opinion of retailer about pesticide market
COMPANY PRODUCT:-
Market share of Weedicide.
Market share of Insecticide.
Brand preference of Fungicide.
Awareness of farmer towards DHANUKA product.
Percentage sale of DHANUKA
1) Farmers Annual Income

Sr.No Group Income (Lakh) No.of farmer
1) Small income 0-2 16
2) Marginal income 2.1-4 27
3) Medium income 4.1-8 15
4) High income 8.1-above 12
16
27
15
12
Small income MaRginal income Medium income High income
Graph No.6.1 Classification of Annual Income of farmer
Interpretation :-
The above diagram clearly reveals that out of 70 farmers, 16
farmers are having annual income upto Rs. 2,00,000, 27 farmers
are having annual income about Rs.200,000-400,000 ,15 farmers
are having annual income about Rs.400000-800000 and 12
farmers are having more than 800000. Most of the farmers are
Marginal farmers having annual income in the middle range.
2) Land Holding Farmer

Group Land (acre) No.of farmer
Small 0-4 17
Marginal 04-12 37
Large 12-above 16
17
37
16
small Marginal Large
Graph No.6.2 Classification of Land holding Farmer
Interpretation :-
From above information it reveals that most of the farmers are
between the land holdings of 4-12 acres, i.e. 37 farmers are marginal, 17 are
small and 16 are large farmer.
Sr. no Particulars Amount
1) Total Turnover 7,19,50,000
2) Dhanuka Turnover 61,26,500
3) Other companies Turnover 6,58,23,500
3) Dhanuka Turnover compare to other

65,823,500, 91%
6,126,500, 9%
Other companies Dhanuka
Graph No.6.3 Dhanuka turnover compare to other
companys turnover
Interpretation :-
The covered area in the Khed region the total turnover of
pesticides companies Rs.7,19,50,000.in this total turnover
Dhanuka company required Rs.61,26,500. And other companies
have Rs.6, 58, 23,500.


Sr.No Name of company No.of dealers
1) Dhanuka 4
2) Bayer 4
3) Nagarjuna 6
4) Syngenta 6
5) Godrej 7
6) B.A.S.F 3
7) Devidayal 6
8) Makhteshim 5
9) Zauri 3
10) Hydrabadchemichal 6
4) Retailers Direct Relationship with Company:
4 4
6 6
7
3
6
5
3
6
0
1
2
3
4
5
6
7
8
Graph No.6.4 Direct relationship between company and retailer
Interpretation :-
The above diagram show that the Godrej company have more dealers
in covered area compare to other companies i.e. 7.the Nagarjuna,
Hydrabad chemical,Syngenta and Devidayal companies having similar
no.of dealers that is 6 for each. Makhteshim Company having 5 dealers
and Dhanuka and Bayer companies having 4 dealers each .3 dealers for
B.A.S.F and Zuari companies each in khed region.

Sr.No Vilage Name Kharif (Ha.) Rabbi (Ha.) Total
1) Khed 50 475 575
2) Pabal 20 180 200
3) Kanhersar 10 140 150
4) Retwadi 10 90 100
5) Bahul 25 75 100
6) Shel-Pimpalgaon 25 125 150
7) Chakan 25 275 300
8) Pimpale Gagtap 10 90 100
9) Kadus 10 90 100
10) Chas 0 150 150
5) Onion Area In Khed Region
11) Pait 0 100 100
12) Peth 0 100 100
13) Pargaon 0 100 100
14) Vaphgaon 0 100 100
Total Area in Ha. 185 1940 2125
Kharif
9%
Rabbi
91%
Kharif
Rabbi
Graph No.6.5 onion area in khed region
Interpretation :-
The above diagram clearly shows that the most farmers take onion
crop in rabbi season.i.e approximately 90%.

6) Preference of Customer to Brand of Weedicide

68
62
46
56
48
52
59
26
36
0
10
20
30
40
50
60
70
80
No.of farmer
Brand
Name
2,4
-D
Senco
r
Atrata
f
Targasupe
r
Goa
l
Clee
n 80
Meer
a 71
Galiga
n
Roundup
No.of
Farme
r
68 62 46 56 48 52 59 26 36
Graph No.6.6 Preference of customer to brand of weedicide
Interpretation :-
There are major brands are available in the Khed region. The 2, 4-D and
Sensor are more selling brand.
These two brands are from Jai kisan& Bayer crop science respectively and
having good quality with reasonable price
Meera 71 &Round up brands from Excel crop science and having good quality
with reasonable price.
Easy accessibility and result of product for purchase of weedicide is a factor
that influences the farmers buying decision.
Distribution network is important for easy accessibility. Also the price difference
in the same molecule affects the buying behaviour of farmer.
For onion crop farmers are prefer Targasuper increases day by day because of
result, quality and reasonable price.


26
42
21
27
42
10
52
51
0
10
20
30
40
50
60
Canon karate Dunet confidor chandika Nukil Phorate Rogar

7) Preference of Customer to Brand of Insecticide
Brand Canon Karate Dunet Confidor Chandika Nukil Phorate Roga
r
No. of
farmer
26 42 21 27 42 10 52 51
Graph No.6.7 Preference of customer to brand of Insecticide
Interpretation :-
There are major brands are available in the Khed region. The Phorate and
Rogor are more selling
brand because having good quality with reasonable price.
Easy accessibility and result of product for purchase of weedicide is a factor
that influences the farmers buying decision.
Distribution network is important for easy accessibility.
Also the price difference in the same molecule affects the buying behaviour
of farmer.

Brand Vitavax
power
Bavistin Kavach Antracol Gem M-45 Saff Kasu
bi
No.of
farmer
14 52 29 26 31 62 45 27
8) Preference of Customer to Brand of Fungicide
14
52
29
26
31
62
45
27
0
10
20
30
40
50
60
70
Vitavax
power
Bavistin Kavach Antracol Gem M-45 Saff Kasubi
Graph No.6.8 Preference of customer to brand of Fungicide
Interpretation :-
There are major brands are available in Fungicide in the Khed region.
Farmer most prefer the M-45 brand for fungicide.after this brand farmer prefer
Bavistin,Saff,Gem,Kavach,Kasubi,antracol&Vitavax power respectively.
Company Dhanuka Jay Kisan Bayer Zuari Makhteshi
m
Other
Share (%) 18 19 21 12 8 22
9) Weedicide Market Share In Khed Region
18%
19%
21%
12%
8%
22%
Dhanuka
Jay Kisan
Bayer
Zauri
Makhteshim
other
Graph.No.6.9 Weedicide market share in khed region.
Interpretation :-
The above diagram show that market share of
Dhanukacompany in weedicide is 18% in khed region. Tergasuper and
Dhanuweedare main weedcide product of Dhanuka.Other companies require
82% share in khed.
Company Dhanuka Nagarjuna Syngenta Hydrabad.c Other
Share (%) 7 11 13 9 60
10) Insecticide Market Share In Khed Region

7%
11%
13%
9%
60%
Dhanuka Nagarjuna Syngenta hydrabad chemical Other
Graph.No.6.10 Insecticide market share in khed region
Interpretation :-
The above diagram show that market share of
Dhanukacompany in insecticide is 7% in khed region. Dunet and Nukil are main
Insecticide product of Dhanuka.Other companies requires 93% share in khed.


Company Dhanuka Jay kisan Godrej Endophill BASF Syngenta Bayer Oth
er
Share (%) 6 11 9 13 9 8 6 38
11) Fungicide Market Share In Khed Region

6%
11%
9%
13%
8%
6%
9%
38%
Dhanuka
Jay kisan
Godrej
Endophill
Sngenta
Bayer
BASF
Other
Graph.No.6.11Fungicide market share in khed region
Interpretation :-
The above diagram show that market share of Dhanuka company in fungicide is
6% in Khed region. Kasubi and Vitavax power are main fungicide product of
Dhanuka.Other companies require 94% share in khed.
Aware 80
Unaware 20
12) Awareness of Dhanuka Product Among The Farmers.


Tergasuper
Aware
80%
Unaware
20%
Aware
Unaware
Graph No.6.12.A farmer awareness among the Tergasuper
Interpretation :-

The above pie chart clearly reveals that out of 70 farmers,
80% farmers are aware about the Targa super, it also shows that most of farmers
belonging from onion track are known about the Targa super very well.

Aware 40
Unaware 60
Kasubi

Aware
40%
Unaware
60%
Aware
Unaware
Graph No.6.12.B farmer awareness among the Kasubi
Interpretation :-

The above pie chart clearly reveals that out of 70 farmers,
40% farmers are aware about the Kasubi.
Aware 30
Unaware 70
Dunet
Aware
30%
Unaware
70%
Aware
Unaware
Graph No.6.12.C farmer awareness among the Dunet

Interpretation :-

The above pie chart clearly reveals that out of
70 farmers, 30% farmers are aware about the dunet.
Pesticide Herbicide Insecticide Fungicide Other
Sale (%) 64 19 14 3
13) Sale of Dhanuka Pesticide in Khed Region

64
19
14
3
0
10
20
30
40
50
60
70
Herbicide Insecticide Fungicide Other
Graph.No.6.13 sale of Dhanuka pesticide in khed region
Interpretation :-

The above diagram show that In khed region
dhanuka pesticide having majaor sale in Herbicide i.e
64%.sale in Insecticide was 19% &Fungicide in 14%.

FINDINGS
FINDINGS ABOUT THE STUDY:-

The information among the farmers of Khed region elicited different
responses and the farmers feedback regarding this were also found to
be different.
The farmers are in general marginal farmers with average land
holdings of about 4-12 acres and the major crops they cultivate being
sugarcane, Onion, potato,wheat,jowar,bajara, Cauliflower, Cabbage,
Tomato and in some extent Paddy.
Generally farmer use weedicide intensively in dicot and monocot.
Most of the area falls under irrigated land.
Farmers are facing lot of labour problem and diverting towards the use
of Pesticides in most of the crop.
Awareness of farmer towards using Pesticide in cereal crop is low.
In Khed region sugarcane is major crop and vegetable like coriander,
fenugreek, Tomato etc. is major crop of villages in Khed.
Most of the farmers consult with Agriclinic for their problem of using
pesticide in their farm.
Most of the farmer uses the TARGA SUPER & GOAL in onion and 2, 4-D
and Sencor in Sugarcane, farmers are demanding the weedicide in the
Paddy.

Market share of weedicide division in Agri input increases.

Most of the farmers are aware about Dhanuka product.

The special feature in this area is the excessive growth of the weeds which
is increasing the irrigation, fertigation, labor and other costs incurred in the
farming.

They are ready to adopt new technical developments and products.

The farmers are emotionally motivated while taking any purchase decision
regarding the agriculture input products.

They need those products which will improve their plant growth and fruiting
and other aspects related to harvest and yield.

Swot Analysis:
Strengths Weakness
Better quality of product
Company have good image in
the minds of the dealer and
farmer.
Company person have Good
relation with dealers
Highly cropped area so the use
of Pesticide is more
Poor communication up to
farmers.
Farmers are dependent on
dealers & many times dealers
sell low grade product
Fewer margins given to the
Dealers as compare to
competitors.
Competition: With so many
newcomers entering this
industry, competition is
becoming tougher day by day.
Opportunities Threats
Value addition: There is a
phenomenal scope for
innovations in product
development, packaging and
presentation.
There is a scope of business as
there is a demand for Pesticide
increasing day by day.
Introduction of new molecules
Ensuring loyal dealer network
through schemes.
Getting closer to the farmers
through
Farmer level activities.
Credit oriented market
Regular entry of new local
brands
Increasing competition from the
other brands.
Strong marketing strategy by
competitors by providing healthy
commissions & incentives.
CONCLUSION
The whole objectives of study were conduct to survey in khed region to study
market potential for Dhanuka pesticide.The researcher came on some specific
conclusion that are as follows:
Dhanuka is strong brand in the khed region in weedicide & no. of competitors
is less,therefore company has to design strategies carefully and should take
advantage of competition.
So if the suggestion given by researcher will follow by the company and
accordingly some changes will done, then definitely the sale of Dhanuka in
khed region will be increase in coming days.
Researcher found that Retailers as well as customers are highly satisfied with
Dhanukas product.
At last after analyzing findings, company will definitely benefit from it to
increase their sales & to make more strong relationship with customers.
Not only customer satisfaction level will give or support the company to retain
its customer, but they also have to keep an eye on therecompititors.
Market potential index is a good tool to make launch the products and services
of the company in market area and therefore should utilize carefully & kept as
confidential as possible.

ANNEXURE
SR NO NAME OF
COMPANY
TURNOVER MAIN
PRODUCTS
(QTY)
1
2
3
4
Retailers Questionnaires
Dhanuka Agritech Limited
Name of Retailer: ...........................................................
Name of Proprieter: .......................................................
Station: ........................ Contact No: ..............................................
Main Crops Grown In your area?
Kharif: 1) 2) 3)
Rabi: 1) 2) 3)
Summer: 1) 2) 3)
Do you have direct relationship of any company? (Turnover in lacks)
.
Major pesticide sale-

What is the total turnover of your firm (PESTICIDES)?
.
What is the Dhanuka turnover in last year of your firm?
..
Which is the best company of your pocket? (Sale)

What do you consider the criteria to rate a company?
(Product quality/Turnover/Company service/ margin)

Farmer opinion during the purchase of product ?
..
Onion acerage in your area?
Kharif : Rabi: .
LAST
YEAR
SOLD(LIT)
WHIP
SUPER
AGIL SOCIETY PENTARA RANGO TARGA
SUPER
OTHER

Annexure - 2
Farmers Questionnaires
Dhanuka Agritech Limited
Name of the farmer & address:-
..

No of family Member:-

....
Land holding of farmer:-
..
Type of land:-
..
Cropping pattern:-

Total annual income:-

Whether he uses pesticide or not: - If Yes name of pesticide
weedicide-
Fungicide-.
Insecticide-
Decision during point of purchase:-
(Should he prefer Prog Farmer opinion, Retailer, Adv, Com person)

Which is the most common weedicides:-
Name of Crop Name of Weedicide
ONION ..
SUGARCANE ...
Opinion about DHANUKAS product:


Bibliography
Books:
Marketing Management- Philip Kotler
Marketing Research- Beri G. C

Websites:
www.danuka.com
www.agricultureinformation.com
www.google.com





Thank You