PROJECT TITLE

SALES PROMATION OF
EZEE SMS.COM

Presented To You By:

Mr Kavalnain Singh

 TOOLS OF SALES PROMOTION

v Free samples.


v Premium or bonus offers.


v Exchange schemes.


v Price -off offer.

v

 TOPICS COVERED IN MY STUDY

v Company profile.


v Objectives of sales promotion.


v Product description.


v Research methodology.

v
OBJECTIVE OF MY STUDY:
vTo have a basic understanding about the basic mechanism about
the working of EZEESMS services.

vTo convey the usefullness of the services provided by EZEESMS

to potential customers.

vTo provide basic knowledge of the same to those who don’t know
about it by using effective sales promotion techniques.

vTo understand and analyze various factors influencing sales

promotion in EZEESMS services.

vTo know the factors which influence the purchase decision.

v
vTo measure the sales promotion effectiveness.
SCOPE OF STUDY
The scope of the study gives an idea to develop the sales promotion
activities in bulk sms services industry.

RESEARCH DESIGN
The research design adopted by me was descriptive in nature as I
had to describe in detail the consequences of bulk SMS services.

PRIMARY DATA :
Interviews and questionnaire

SECONDARY DATA:
company records

SAMPLING TECHNIQUE
convenient sampling
ABOUT - PINNACLE TELE SERVICES PVT.LTD.

Pinnacle is a leading Cellular IT solutions source, emerged as a

fast growing online Bulk SMS aggregator and Cellular Value Added services
like 5digit Short code application services, IVR Dialers, Outbound & Inbound
call solutions, Text to Speech & Speech to text Recognition for Enterprise and
Operator, cellular
Events and promotions etc. Pinnacle has delivered a variety range of tailor
applications for its esteemed clients till now. company expertise And
innovativeness are acknowledged and used by its large numbers of corporate
clients in India.
pinnacle have its service and marketing branch offices in Gurgaon,Chandigarh,
Karnal, Pune, Mumbai, Ahmedabad, Bangalore and Redg. Office in Nagpur.
Having a Network of clients and users spread over the nation.
 OBJECTIVES OF SALES PROMOTION

vTo introduce new products

v
vTo meet the challenge of competition
v
vTo attract new customers and retain the existing ones
v
vTo maintain sales of seasonal products
 TARGET SEGMENTS

Tours & Travel News Medias Print Medias Advertisement Entertainment

Industries Medias Industries

Multiplex Insurance Co. Product Event Contest

Theaters Branding / Promotions
Launching

Market Welfare Clubs Financial Educational Manufacturing

Research & Institution Institutes, Industries
Feedback

Trading Houses Hotel Industries Garment FMCG's Logistics

Industries
 PRODUCT DESCRIPTION

Above is the Home page of the product website one can login by existing username and password or put
the mobile number to get the product information.
PROJECT BASIS
The Project is based on sales promotion for the product-“eZeeSMS”.
The Services of this product are generally focused and aimed for user friendly online
applications.

FEATURES OF EZEESMS BULK SMS SERVICES :

vUnique Sender ID Branding upto 8 Char. (BELKIN)

vFast and reliable

vNow no need to a attached any phone

vCreate Address Group for different variants

vLong SMS (more than 160 char)

vReal time Status Report

vEasy recharge of your SMS credit

vOutstanding Support 24x7

v
vMultiple Scheduler
 



ANALYSIS
 AND
INTERPRETATION
 DO YOU KNOW ABOUT BULK SMS?

Response
Yes
No Respondents
25%
75%

25% of the respondents are aware of the new concept and 75% are still not aware.This bulk sms is a new
emerging concept in the field of advertisement .so the company needs to increase awareness about the
concept among the masses.
 TO WHAT EXTENT THE USE OF BULK SMS HELPS IN BOOSTING UP THE PROFITS?
Response
30%
40%
50%
60% Respondents
17
22
28
33

From this graph we can predict that this bulk sms helps the clients in boosting up the profits.33% of the respondents
say that the profits have been boosted upto 60%.28% say that the profits have been increased by 50% and so on.
 DO YOU THINK BULK SMS IS A CHEAPER SOURCE AS COMPARE TO OTHER
MODES OF ADVERTISING?
Response Respondents

Yes SURE
No
NOT 50%
20%
30%

Among the clients who are using bulk sms, 50% feel that this bulk sms is a cheaper source of advertisement and so on.
so we can say that this bulk sms proves to be a economical mode.
 TO WHAT EXTENT BULK SMS HELPS IN DECREASING OPERATIONS COST?
Response
10%
20%
30%
40% respondents
17%
22%
28%
33%

BULK SMS helps the clients in reducing operation cost to some extent.33% believe that 40% reduction in operation
cost is attributable to this concept and 17% are in the favour of the fact that the product helps in reducing the cost to
10%.
 TO WHAT EXTENT DOES THESE FACTORS AFFECT THE CHOICE OF MOBILE
MESSAGING OPERATOR?
Factors rank
Delivery
Easy
Global
Smart
scheduling
configuration
phonebook
security
speed standards 45132

The clients have given first preference to global security standards >delivery speed>easy configuration>scheduling.last
but not the least comes the smart phonebook.
 WHAT SATISFACTION LEVEL DO THEY HAVE FROM THE USAGE OF BULK SMS AS A
MEDIA VEHICLE OF ADVERTISEMENT?

Response
HIGHLY
Satisfied
NEUTRAL SATISFIED Respondents
32%
60%
8%

From this graph we come to the conclusion that company needs to make more efforts so that customers feel more
satisfied with their product. In other words, company needs to increase the level of satisfaction among the clients.
 HOW DO THEY RATE PINNACLE ON FOLLOWING ATTRIBUTES?

FACTORS Rank

1
High quality

Value for money 2

Well built data base 3

Economical 4

Brand image 5

Company has been ranked 1 for its high quality. The clients feel that the company provides
them the best marginal utility of money.the company has the facility of well maintained
data base for its clients. Pinnacle needs to do a lot of homework in improving its brand
image in the market.
 DO YOU THINK PINNACLE IS USER FRIENDLY?

Response
Yes
No respondents
80%
20%

We predict that company is user friendly for their clients. As regards 20% are concerned, Pinnacle is
making efforts for the redressal of their grievances.
 DO YOU FEEL COMFORTABLE WHILE DEALING WITH PINNACLE?

Response Respondents

YES
NO 85%
15%

85% of the clients feel comfortable in the dealings with the company.with the rest 15%, Pinnacle is
making the efforts to provide more customized, user friendly service.
 FINDINGS
vMajority of the customers said that the live demonstrations of ezeesms are
more effective as compared to any other company.
v
vMajority of the customers said that ezeesms is providing better customer
information than any other company.
v
vMajority of the customers said that advertisement through bulk sms are more
effective.
v
vMajority of the customers were satisfied with the product and the reason for
that is product is demanding and is durable.
v
v
v
•
SUGGESTIONS:
vSince majority of the customers are in favour of live demonstration.
hence emphasis should be given on the same.

vTechnology should be kept upto date.

v
vMass promotional campaign should be started instead of direct
selling

vTraining should be given to the salesman on how to make sales

through building better relationships and handling promotion
material efficiently.
v
LIMITATIONS OF THE STUDY

vTime is not sufficient for the study.

v
vGeographical area is not completely covered in sampling.
v
vThere can be a certain biasness in the minds of respondents.

vNo previous experience of any market study.

SUMMARY AND CONCLUSION

Sales promotion is a most important aspect in any company, the study

Was conducted in the bulk sms industry regarding sales promotion.
The researcher was helpful to gain some knowledge about the
organization and also about sales promotion conducted in the
organization. The company is getting the feedback from the
respondents who are using this service.