It is an amazing opportunity for small to medium size business to be more selective when it comes to the audience type viewing established Facebook ads. Custom Audience will permit information regarding prospects and clients to be used by B2B marketers to better label, and describe, an audience for the Facebook ad. Indeed, information can be matched to profiles on Facebook. This will allow for a dedicated audience that would be more receptive to particular advertisements posted on Facebook. There are a number of other uses for the Custom Audience tool that can be of great service to any marketing campaign.
It is an amazing opportunity for small to medium size business to be more selective when it comes to the audience type viewing established Facebook ads. Custom Audience will permit information regarding prospects and clients to be used by B2B marketers to better label, and describe, an audience for the Facebook ad. Indeed, information can be matched to profiles on Facebook. This will allow for a dedicated audience that would be more receptive to particular advertisements posted on Facebook. There are a number of other uses for the Custom Audience tool that can be of great service to any marketing campaign.
It is an amazing opportunity for small to medium size business to be more selective when it comes to the audience type viewing established Facebook ads. Custom Audience will permit information regarding prospects and clients to be used by B2B marketers to better label, and describe, an audience for the Facebook ad. Indeed, information can be matched to profiles on Facebook. This will allow for a dedicated audience that would be more receptive to particular advertisements posted on Facebook. There are a number of other uses for the Custom Audience tool that can be of great service to any marketing campaign.
the ladies enjoy, and Google will be a place where a lot of tech wi!ards will hang out.
"owe#er, social media marketing has de#eloped
and other platforms are o$ering the tools to gain audiences. These other web sites can focus on other business establishments that could turn into a #ery pro%table &'& campaigns.
Facebook is taking dramatic mo#es forward in
e$orts to de#elop audiences. The Facebook feature, Custom Audience, is permitting Facebook ads to become a superior means of focusing marketing e$orts.
(t is an ama!ing opportunity for small to medium
si!e business to be more selecti#e when it comes to the audience type #iewing established Facebook ads.
Custom Audience will permit information regarding
prospects and clients to be used by &'& marketers to better label, and describe, an audience for the Facebook ad. (ndeed, information can be matched to pro%les on Facebook.
This will allow for a dedicated audience that would
be more recepti#e to particular ad#ertisements posted on Facebook. There are a number of other uses for the Custom Audience tool that can be of great ser#ice to any marketing campaign.
Former clients can be retrie#ed with the use of a
C)* system. The data can be coupled with an ad#ertisement to help recognition and possibly allow a lapsed business relationship to come back.
The company brand can be enhanced on Facebook
with the use of Custom Audiences. (t is possible to take the e+isting followers of a corporate blog, create a custom audience, and then create an ad#ertisement intended to increase likes.
This message could be shown to those blog
subscribers who ha#e not yet liked the corporate Facebook page, and encourage them to both like the page and follow de#elopments posted on Facebook,
There any number of ways in which the
ad#ertisements can be redesigned and adapted so that the custom audience is featured.
The audience which is created can help
further de#elop the creati#e artistry of the ads. (f the images used are connected directly to the audience pro%le -e.g., the use of the young millennial in the #isual, or senior citi!ens prominently displayed in the ad#ertisement, etc.., The response rates can be substantially high,
There is the possibility of doing some
segmenting. Creating a custom audience that centres on pre#ious business transactions and then producing an ad#ertisement or o$er for that segment can generate repeat business and #ery good sales re#enue,
Custom audience allows ad#ertisements
to be created to appeal to that gi#en audience. Those features o$ered that appeal to the custom audience can be emphasi!ed, drawing greater attention and interest in the process,
)emarketing list can be better used. (t would
be possible to take ad#antage of Facebook e+change to ha#e ad#ertisements retargeted for the right column and also the newsfeed. This will of course take into consideration the content of the site itself
All of this seems #ery wonderful, but there is
a cautionary note that an account e+ecuti#e needs to keep in mind. The use of Custom Audience must be cost/e$ecti#e as far as numbers are concerned. (n other words, a #ery small custom audience doesn0t do much good at all, and barely justi%es the time and e$ort.
The larger the custom audience, the
better it will be. A rule of thumb is to ha#e a population si!e somewhere in the thousands. (t creates a #ery large group of people seeing ad#ertisements. (t also allows for or #aluable analysis of resulting data.
The positi#e bene%ts of the Custom
Audience tool cannot be denied. *arketers would always rather deal with known entities, than try to cast marketing seeds to the earth, hoping for sprouts here and there.
&eing able to resurrect old relationships and
create ads that further work certain demographics are just some of the positi#e aspects of this part of the Facebook toolkit.
1mall business in particular can see this as an
e+cellent opportunity to make use of the larger social media platform currently on the (nternet. (t can reduce the stress of ha#ing to chase retail customers, concentrating instead on those with whom contact has been established in the present or in the past.
Custom Audience helps the small entrepreneur
compete more e$ecti#ely against larger companies, courtesy of this remarkable aid o$ered by Facebook. Thank You