SALES DEPARTMENT RELATIONS

PRESENTED BY:
Neha Rajpal
Akkul Dhand
INTRODUCTION
DEALS:
Interdepartmental relations and coordination
Coordination of personal selling with other
marketing activities
Coordination of personal selling with other
departments
Sales departments external relations
INTERDEPARTMENTAL RELATION AND
COORDINATION
Introduction :
Coordinating is the activities of all
departments so that maximum progress is made
towards overall company objectives.
This is the dynamic relationship , so
a change in one department often has
repercussions in others.

COORDINATION METHODS
Formal coordination method:
(1) To build coordination in to the organization through
grouping allied activities under a high ranking
executives.
(2) To achieve coordination through the general
administrative officer- president ,vice president or
general manager.
(3) To use policy , planning and coordinating committees
made up of representative of concerned departments.


CONTINUE
Informal coordination :
informal coordination is
generally more important than formal coordination.

SAME OBJECTIVE DIFFERENT APPPROACHES

NEED SKILLFULL BLENDING

ASSISTS EACHOTHER

GOOD COORDINATION & FREQUENT COMMUNICATION


ASSISTS EACH OTHER


MAINTAIN RELATIONSHIPS AMONG PERSONNEL
AT ALL LEVELS


SERVICE IS A POWERFUL SELLING
ARGUMENT


LOCATING PERSONNEL IN THE SAME FIELD
OFFICE


CO ORDINATING IS INFORMAL & AT LOWER
ORGANIZATIONAL LEVELS
IMPORTANT IN SECURING SALES VOLUME


FORMAL & INFORMAL RELATIONS AT ALL
LEVELS ARE NEEDED


COORDINATION OF
PERSONAL-SELLINGWITH
OTHER DEPARTMENTS
SALES AND PRODUCTION:
Why is it essential?
Importance of Coordination
How they are mutually important to
each other
How to achieve coordination
SALES AND RESEARCH AND DEVELOPMENT:
Why is it required?
Achievements
When they are maintained
i. New Product Departments
ii.New Product Managers
iii. New Product Project Management team
iv. Product Development Committee
SALES AND PERSONNEL

SALES AND FINANCE
Budget control
Credit regulations
Credit policies

SALES AND ACCOUNTING
SALES AND PURCHASING:
Cooperation is in 3 main ways-
1. sales department provides
purchasing with sales estimates.
2.purchasing department informs the
sales dept on stock availability.
3.fulfills the sales department
requirements.
SALES AND PUBLIC RELATIONS



SALES AND LEGAL ASPECTS.
SALES DEPARTMENTS EXTERNAL
RELATIONS
1.FINAL BUYER RELATIONS:
IMPORTANCE
RESEARCH
RESPONSIBILITY
BASIC PRODUCT SERVICE POLICIES


2.INDUSTRY RELATIONS
TWO OBJECTIVES OF TRADE ASSOCIATION
OTHER FUNCTIONS
CONTACTS WITH COMPETITORS
CONTROVERSIAL CONDUCT
3.GOVERNMENT RELATIONS
IMPACT OF GOVT RULES &REGULATIONS
IMPACT ON MARKETS
IMPACT ON CREDIT
BUYING BY THE GOVT
IMPACT OF GOVT INCOME

4.EDUCATIONAL RELATIONS
IMPACT OF SCHOOL
EDUCATION OF SALES EXECUTIVES
IMPACT OF SALES EXECUTIVES ON EDUCATIONAL PROGRAMMES

5.PRESS RELATIONS
IMPACT OF PUBLICITY
IMPACT OF GOOD PRESS RELATIONS
OPEN DOOR POLICY
CONCLUSI
ON
THANK YOU