ONLINE RECRUITMENT

MARKET IN POLAND
2
MOST IMPORTANT CHANGES IN 2009

1,6 % increase of unemployment, according to Ministry of
Labour in July 2009 there were 1,67 mln people without job
Decrease of number of ads in Q2 35% y/y (Q2 2009/Q2
2008), from 351 000 in Q2 2008 to 230 000 in Q2 2009
Limited HR budgets search for cheaper possibilities of
recruiting employees
More activities in consulting, trainings and researches taken
by head hunters
3
NUMBER OF ADS IN RECRUITMENT SITES
IN FIRST HALF OF THE YEAR 2009
Data include sites: gazetapraca.pl,gratka.pl, infopraca.pl, jobpilot.pl, jobs.pl, praca.pl, pracuj.pl,
Source: Monitoring Agora SA based on Gemius SA
0
20 000
40 000
60 000
80 000
100 000
120 000
140 000
2
0
0
8
.
0
1

2
0
0
8
.
0
2

2
0
0
8
.
0
3

2
0
0
8
.
0
4

2
0
0
8
.
0
5

2
0
0
8
.
0
6

2
0
0
8
.
0
7

2
0
0
8
.
0
8

2
0
0
8
.
0
9

2
0
0
8
.
1
0

2
0
0
8
.
1
1

2
0
0
8
.
1
2

2
0
0
9
.
0
1

2
0
0
9
.
0
2

2
0
0
9
.
0
3

2
0
0
9
.
0
4

2
0
0
9
.
0
5

2
0
0
9
.
0
6

4
NUMBER OF EMPLOYERS
RECRUITING BY ADS IN INTERNET
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
2
0
0
8
.
0
1

2
0
0
8
.
0
2

2
0
0
8
.
0
3

2
0
0
8
.
0
4

2
0
0
8
.
0
5

2
0
0
8
.
0
6

2
0
0
8
.
0
7

2
0
0
8
.
0
8

2
0
0
8
.
0
9

2
0
0
8
.
1
0

2
0
0
8
.
1
1

2
0
0
8
.
1
2

2
0
0
9
.
0
1

2
0
0
9
.
0
2

2
0
0
9
.
0
3

2
0
0
9
.
0
4

2
0
0
9
.
0
5

2
0
0
9
.
0
6

Data include sites: gazetapraca.pl,gratka.pl, infopraca.pl, jobpilot.pl, jobs.pl, praca.pl, pracuj.pl,
Source: Monitoring Agora SA based on Gemius SA
5
AGGREGATORS
Source: Megapanel PBI/Gemius SA
0
100 000
200 000
300 000
400 000
500 000
600 000
700 000
800 000
900 000
0
1
.
2
0
0
8
0
2
.
2
0
0
8
0
3
.
2
0
0
8
0
4
.
2
0
0
8
0
5
.
2
0
0
8
0
6
.
2
0
0
8
0
7
.
2
0
0
8
0
8
.
2
0
0
8
0
9
.
2
0
0
8
1
0
.
2
0
0
8
1
1
.
2
0
0
8
1
2
.
2
0
0
8
0
1
.
2
0
0
9
0
2
.
2
0
0
9
0
3
.
2
0
0
9
0
4
.
2
0
0
9
0
5
.
2
0
0
9
0
6
.
2
0
0
9
praca.money.pl jobrapido.pl praca.egospodarka.pl
6
SOCIAL NETWORKS
0
200 000
400 000
600 000
800 000
1 000 000
1 200 000
1 400 000
1 600 000
0
1
.
2
0
0
8
0
2
.
2
0
0
8
0
3
.
2
0
0
8
0
4
.
2
0
0
8
0
5
.
2
0
0
8
0
6
.
2
0
0
8
0
7
.
2
0
0
8
0
8
.
2
0
0
8
0
9
.
2
0
0
8
1
0
.
2
0
0
8
1
1
.
2
0
0
8
1
2
.
2
0
0
8
0
1
.
2
0
0
9
0
2
.
2
0
0
9
0
3
.
2
0
0
9
0
4
.
2
0
0
9
0
5
.
2
0
0
9
0
6
.
2
0
0
9
facebook.com goldenline.pl profeo.pl linkedin.com
Source: Megapanel PBI/Gemius SA
STORY OF

AND OTHER ONLINE
RECRUITMENT JOBBOARDS
8
EVOLUTION
August 2006 November 2006
9
EVOLUTION
July 2008
new ad platform our
own (previously Adicio)
new layout
more place for content
10
RANGE OF MAIN POLISH
RECRUITMENT SITES
Source: Megapanel PBI/Gemius SA
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0
1
.
2
0
0
8
0
2
.
2
0
0
8
0
3
.
2
0
0
8
0
4
.
2
0
0
8
0
5
.
2
0
0
8
0
6
.
2
0
0
8
0
7
.
2
0
0
8
0
8
.
2
0
0
8
0
9
.
2
0
0
8
1
0
.
2
0
0
8
1
1
.
2
0
0
8
1
2
.
2
0
0
8
0
1
.
2
0
0
9
0
2
.
2
0
0
9
0
3
.
2
0
0
9
0
4
.
2
0
0
9
0
5
.
2
0
0
9
0
6
.
2
0
0
9
GazetaPraca.pl
pracuj.pl
Wirtualna Polska
infopraca.pl
praca.money.pl
pracaallegro.pl
praca.pl
jobrapido.pl
gratka.pl/praca
monsterpolska.pl
jobpilot.pl
11
NUMBER OF RU OF SECTOR SITES
0
20 000
40 000
60 000
80 000
100 000
120 000
140 000
160 000
0
1
.
2
0
0
8
0
2
.
2
0
0
8
0
3
.
2
0
0
8
0
4
.
2
0
0
8
0
5
.
2
0
0
8
0
6
.
2
0
0
8
0
7
.
2
0
0
8
0
8
.
2
0
0
8
0
9
.
2
0
0
8
1
0
.
2
0
0
8
1
1
.
2
0
0
8
1
2
.
2
0
0
8
0
1
.
2
0
0
9
0
2
.
2
0
0
9
0
3
.
2
0
0
9
0
4
.
2
0
0
9
0
5
.
2
0
0
9
0
6
.
2
0
0
9
GP.pl - pracawsprzedazy.pl GP.pl - pracawbiurze.pl GP.pl - jobspot GP.pl - pracownicy.it
Pracuj - jobs4it.pl Pracuj.pl - jobs4sales.pl Pracuj.pl - jobs4finance.pl
Source: Megapanel PBI/Gemius SA
12
MANY EMPLOYERS
13
MANY ACTIVITIES
blogs video channel GazetaPraca.tv
14
INTERNET JOB FAIR
From the first edition in November 2006
we more than tripled number of employers
and number of users that visited us!
30 employers
35 employers
67 employers
72 employers
135 employers
118 employers
Source: Gemius Traffic
15
INTERNET JOB FAIR
16
SECTOR SITES
Recruitment site for sales
specialists
Recruitment site
connected with the
paper brand Metro
Recruitment site for IT
specialists
First Polish recruitment site for
finance specialists

Partnership:
Recruitment site for
secretaries, office
managers and assistants
17
PARTNERSHIPS OVER 100 SITES
OUR MAIN PRODUCTS
19
ads
highlight of ads
20
special editorial actions

THANK YOU
22

main brands:



1,6 mln real users; 9,86 % of reach in polish internet *


over 3 thousand educational institutions and more then 22
thousands educational offers on www.edulandia.pl



thematic sites:




e-learning platform
* Source: Megapanel PBI/Gemius, may 2009
EDUCATION
23

Trial exams, mini-courses, online tests
and fresh educational news

EDITORIAL ACTIVITIES, SPECIAL ACTIONS ...
24
INTERNET EDUCATIONAL FAIRS

study & courses in Poland
languages
study abroad