Social Media:

for Job Seekers and Recruiters

Bill Petro
billpetro.com
 Expert

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 Ads
Job Fairs Reactive
Websites
Agencies
Existing Jobs Recruiters

Pending/Created Jobs

Temp/Contract

Proactive
Contract -> Permanent
 Ads
Job Fairs Reactive
Websites
Agencies
Existing Jobs Recruiters

Pending/Created Jobs

Temp/Contract

Proactive
Contract -> Permanent
 Strategy

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 Strategy
Executives

y Recruiters
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Acti

Social Networking Sites

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Company job website

Job Boards

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 Process

Target
Research
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 Process

Interview

Target
Research
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 Shift

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 How Many:

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 LinkedIn
• Profile
• Associations
• Groups
• Recommendations - quid pro quo?
• Job Listings
• Hiring managers.
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 Facebook
• Profile

• Networks vs. Groups m

. co
tr o
• Corporate Groups/Fans lp e
bi l
s .
nd
• Photo Tagging h tre
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• Applications.
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 Twitter

• What: • How: • Why:

– Microblogging – Follow leaders – Catch news

– Broadcast status – Follow recruiters – Gain visibility

– Marketing – Post profoundness – 1st mover advantage

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 Follow an Executive

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 Follow a Recruiter

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 search.twitter.com

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 Advanced search

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 Focus
• Give and Take

• Specific Opportunities

• …in order to get…

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 How SNS Compare
• LinkedIn: Office

• Facebook: BBQ

• Twitter: Bar

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 Trends

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 Facebook vs. Twitter

Source: Nielsen Online

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 Social Media vs. Twitter

Source: Harvard Study

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 Twitter: Limited Stickyness

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 Twitter Uses
• Personal: Baby kick sensor
• Participation: Brain surgery
• News: Plane crashes
• Consumer: Finding cheap gas
• Health: tracking “flu”
• Alerts: Earthquake alerts
• Politics: Iran.
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 Twitter Business Uses
• Damage Control: Starbuck coffee to troops

• Competitive: Quicken watching Mint.com

• Recommend: Finding a Bluetooth headset

• Partner Programs: VMware, IBM, EMC

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 @DellOutlook = $3,000,000

Starbucks, JetBlue, WholeFoods

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 Craig Fisher, A-list Solutions
“Fishdogs”

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Managing Your Twitter “Brand”

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 TwitterCounter

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 TwitterAnalyzer.com

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 Twitter Questions:
1. Multiple accounts for different divisions? How to name them? How
should the content be different?

2. Just tweet out news on our main corporate account?

Or should we be conversational?

3. How to get Sales, Product Teams to Tweet, and be conversational?

4. Should we follow folks? Should we only follow folks that follow us?
We don’t want to appear like ‘big brother’

5. Tools to use to manage multiple authors/tweeters?

6. Examples of B2B Twittering?

7. Brand our Twitter backgrounds images?

Source: Jeremiah Owyang, Forrester Research

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 Lesser Known SNS
• Plaxo

• Zoominfo

• Xing

• Ning

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