You are on page 1of 38

Last time

Conceptual models

To what is it similar? What metaphors do they
bring to bear?

What actions can one perform on or with a web
page?
Last time
Conceptual models
What will the users be doing when carrying
out their tasks?
How will they think about the task?
What concepts and metaphors will they bring
with them to the system?
What interaction modes will be most useful?
Conceptual models based on
activities
Giving instructions
issuing commands using keyboard and function keys
and selecting options via menus
Conversing
interacting with the system as if having a
conversation (e.g., AskJeeves)
Manipulating
acting on objects and interacting with virtual objects
(e.g., pong, MS Word)
Browsing
Looking through lists, poking around, etc.


Conceptual models based on
objects
Usually based on an analogy with
something in the physical world
Examples include books, tools, vehicles
Classic: Star Interface
based on office
objects

Johnson et al (1989)
Interface metaphors
Interface designed to be similar to a physical entity but
also has own properties
Can be based on activity, object or a combination of both
Exploit users familiar knowledge, helping them to
understand the unfamiliar
W W W
Another Internet metaphor
WWW as planet earth
The superhighway
An atlas
Web sites are:
Towns
Points of interest
Links are roads
There are vacation spots and places we go to work
Every site has an address
Sites like Yahoo! provide a yellow pages for locating
goods and services
Search engines are somewhere between a yellow pages
and visitor center or information desk
Benefits of interface metaphors
Makes learning new systems easier
Can expand the audience
Helps users understand the underlying
conceptual model
Problems with interface metaphors
Break conventional and cultural rules
e.g. recycle bin placed on desktop
Can constrain designers in the way they conceptualize a
problem space
Forces users to only understand the system in terms of
the metaphor
Designers can inadvertently use bad existing designs
and transfer the bad parts over
Limits designers imagination in coming up with new
conceptual models
However, for the most part, metaphor is an
extremely useful tool in constructing user
interfaces.
Metaphor is fundamental to how we
think
- George Lakoff & Mark Johnson
Argument is War
Your claims are indefensible
He attacked every weak point in my argument
Her criticisms were right on target
I demolished his argument.
Ive never won an argument with her.
You disagree? Okay, shoot!
If you use that strategy, shell wipe you out.
He shot down all of my arguments.

More is up/good is up
Im feeling up. That boosted my spirits.
Get up. Wake up. She rises early.
Hes at the peak of health.
I am on top of the situation. He is under
my power.
My income rose last year.

Future is forward, past is back
In the weeks ahead of us
Thats all behind us
The conduit metaphor
The conduit metaphor
Ideas are objects
Linguistic expressions are containers
Communication is sending
The conduit metaphor (contd)
Its difficult to put my ideas into words.
Its hard to get that idea across to him
Youre reasons came through to us.
His words carry little meaning.
Your words seem hollow.
The idea is buried in terribly dense
paragraphs.
If youre interested
Metaphors We Live By, George Lakoff and
Mark Johnson
Women, Fire, and Dangerous Things,
George Lakoff
A conceptual model is what we target as
designers
Metaphor is useful in building conceptual
models
A mental model is how an individual in
our audience actually perceives what we
have built.
Mental models
Users develop an understanding of a system
through learning & using it

This type of understanding is often described as
a mental model
How to use the system (what to do next)
What to do with unfamiliar systems or unexpected
situations (how the system works)

People make inferences using mental models of
how to carry out tasks

Mental models
Craik (1943) described mental models as
internal constructions of some aspect of the
external world enabling predictions to be
made
Involves unconscious and conscious
processes, where images and metaphors
are activated
Deep versus shallow models (e.g. how to
drive a car and how it works)
Everyday reasoning & mental
models
(a)You arrive home on a cold winters night to
a cold house. How do you use the
thermostat to get the house to warm up as
quickly as possible?
Everyday reasoning & mental
models
(b) You arrive home very hungry. You look in
the fridge and find all that is left is an
uncooked pizza. Do you set the oven to
bake at 375 degrees (as specified by the
instructions) or turn the oven up higher to
try to warm it up quicker?
Heating up a room or oven that is
thermostat-controlled
Many people have erroneous mental models
(Kempton, 1996)
Why?
General valve theory, where more is more principle
is generalized to different settings (e.g. gas pedal,
tap, radio volume)
Thermostats based on model of on-off switch model
Heating up a room or oven that is
thermostat-controlled
Same is often true for understanding how
interactive devices and computers work:
Poor, often incomplete, easily confusable, based on
inappropriate analogies and superstition (Norman,
1983)
e.g. frozen cursor/screen - most people will bash all
manner of keys
How does Google work?
Write down the steps you believe Google
follows in finding and ranking search
results for a query you submit.
Now answer the following
questions
What will be the characteristics of the top
result for the query?
dog food
Does your mental model predict a
difference in top results for the queries:
dog food organic
food dog organic
organic dog food
organic dog food
Exercise: ATMs
Write down the steps you believe an ATM
(cash machine) goes through in order to
enable you to get money.
Exercise: ATMs
Answer the following:
How much money are you allowed to take out?
If you took this out and then went to another machine
and tried the same what would happen?
What denominations are allowed?
What information is on the strip on your card? How is
this used?
What happens if you enter the wrong PIN?
Why are there pauses between the steps of a
transaction? What happens if you try to type during
them? Can you type ahead?
Do you count the money? Why?

How did you fare?
Your mental model
How accurate?
How similar?
How shallow?

Payne (1991) did a similar study and found
that people frequently resort to analogies to
explain how they work
Peoples accounts greatly varied and were
often ad hoc

You might also like