Red Bull has a 70 to 90 percent market share in over
100 countries worldwide. In the past, more than 100
competitors has been tried to copy the drink of Red Bull, but the big companies like Coca-Cola and Anheuser-Busch could not take market share away from Red Bull. The secret of Mateschitz to creating a $1.6 billion worldwide and attract people all around the world for Red Bull is buzz marketing strategy. Mateschitz says, We dont bring the product to the consumer, we bring consumers to the product.
Promotional Strategies Street marketing Student Brand Managers In addition, Red Bull uses their strategy by organized many events around the world to support its marketing. Red Bull is not only the biggest selling energy drink in the world, it is also a sporting brand associated with teams in Austria, Germany, the US and Brazil. The energy drink also sponsors a number of extreme sports events globally each ear, notably the Red Bull Air Race event In keeping with its gives you wings motto, the company has also launched the Red Bull Flugtag. Red Bull: Stratos Jump Athlete Felix Baumgartner World record of the longest freefall jump of 128,000 feet above the Earth Reaching the high speed of 833.9 miles per hour. Over 8 million people watched the jump live over 30 million people have relived the jump on YouTube since then. The live jump was shown by over 40 TV stations and 130 digital outlets. Red Bull's Facebook photo of the jump generated 216,000 likes. 10,000 comments, and over 29,000 shares. The jump was also a trending topic on Twitter worldwide. Change for Chinese Market This global energy drink brand adapted their product packaging when entering the Chinese market for the first time. The company chose gold and red as their packaging colours as Red is a symbol of good luck and Gold a symbol for wealth and happiness. THANK YOU