Prabhat Kumar

INTRODUCTION

It is lighted weighted,portable,disposable, publications
printed on paper and circulated as physical copies in
forms we call books, newspaper, magazine and
newsletters.
They hold information and entertaining content that is of
general or special interest.
It is a process of text and images, typically with ink on
paper using a printing press.

PRINT MEDIA IN INDIA

Printing technology came to India in 1556 By Jesuit Priests
The first newspaper was published in India in 1780
The first Book was printed in India in Portuguese language in old
Goa. It was doctrina christa By St. Francis Xavier
The first printing press was established in Mumbai in 1674, second
in Madras and third in Calcutta in 1779

Sample Of First book......
TYPES OF PRINT MEDIA

Newspaper

Magazine

Newsletters

Brochures

Poster


Newspaper -
Newspapers are the most popular forms of print media. News papers
collect, edit and print news reports and articles.

Magazine -
Magazines also offers advertisers an opportunity to
Incorporate various new techniques an ideas.

Newsletters -
It is also form of important part of media. These target a specific
group of audience and give information on the product.





Brochures -
Brochure give detailed information about the product.
These are mainly distributed at events or even at the main outlet when
a consumer needs to read in detail about the product.




Posters -
Posters are form s of outdoor advertising. The message in a poster has
to be brief and eye catching as it a person on the move .








ADVANTAGE OF PRINT MEDIA

Target loyal readership. This can be very useful for advertisers as
compared to advertising on the internet.

If you are targeting a particular geographical area, you can do so
with ease trough print media. For example- A local newspaper
would be a best medium to advertise about a new shopping
complex.

You can chose the size of advertisement space. This will help you to
plan the budget of the expense to be incurred while advertising.

Making longer impact on the minds of the reader , with more in-
depth reporting analysis.











DISADVANTAGE OF PRINT MEDIA

The cost incurred can sometimes be expensive considering the
medium you choose.

Newspapers for example, are amongst public eye only for a day.

This medium may not always give you a wide reach, Internet on the
other hand can target a global audience.

Advertisements may get lost in all the clutter of editorial and ads by
competitors.













Thank you