Business Intelligence - BI

What? Why? How?

Tychon Solutions, Chennai
What is BI?
Intelligence - the ability to apprehend the interrelationships of
presented facts in such a way as to guide action towards a desired
goal.
Business intelligence refers to the use of company data to facilitate
decision-making by decision-makers, which means understanding
current functioning and anticipating actions for well-informed steering
of the enterprise.
Data Information
Tychon Solutions, Chennai
Why BI?
Without BI,
companies are
likely to


exceed budgets
miss expectations
improper usage of funds among various depts
miss sales opportunity
ignore profitable markets
focus on less performing products and services
neglect measurable metrics



Tychon Solutions, Chennai
Why BI?
Companies often find themselves in precarious
position due to many factors such as
Lacking insight to
operational
inefficiencies
take longer to
identify and address
issues
Lacking visibility
across the
enterprise
difficult to
coordinate activities
across departments,
divisions, partners,
and customers
Lacking depth of
analysis
miss seeing
abnormal variances
and understanding
root causes that
have material impact
on earnings
Tychon Solutions, Chennai
Why BI?
Without BI,
Companies end up
with .
multiple versions of the truth
misaligned action across the organization
difficulty in prioritizing
inability to perform in-depth analysis
not knowing where to concentrate efforts
inability to measure departmental
performance
unable to locate important information
Tychon Solutions, Chennai
BI for Banking Institutions
Identify Objectives
Increase Customer Base
Increase Operational Efficiency
Increase Customer Satisfaction
Customer Behaviour Analysis
Adherence to guidelines
Staff Performance Analysis
Increase Profitability

Tychon Solutions, Chennai
BI for Banking Institutions
Objectives Increase Customer Base
Analysis by
Geographical Area
Industry
By Category
By Revenue
By Profitability
Demography
Tychon Solutions, Chennai
BI for Banking Institutions
Objective - Increase Operational Efficiency
Productivity Analysis
No of transactions Target Vs Actual
Inter-departmental delay analysis
Time Spent Vs Profitability Analysis


Tychon Solutions, Chennai
BI for Banking Inistitutions
Objective Increase Customer Satisfaction
Suggest alternate investment plans based on past
allocation and performance
Tychon Solutions, Chennai
BI for Banking Institutions
Objective - Adherence to Guidelines
Locating Deviations
Tracking money trails
Tychon Solutions, Chennai
BI for Banking Institutions
Example Loan Performance Analysis by
geographical area
demographic segments
industry type, company turnover, profitability, age of
company
amount of loan, period of loan, interest rate
occupation, duration of occupation, designation
salary range
educational qualifications, marital status
loan product features
Tychon Solutions, Chennai
How?
Create Data warehouse -> DATAMART
OLTP DB (Online
Transaction
Processing)
ETL Extraction,
Translation,
Loading
DATAMART
(Historical Data
Cubes)
Tychon Solutions, Chennai
Why not just OLTP?
OLTP Database

Data warehouse Database
Designed for real-time business
operations
Designed for analysis of business
measures by categories and attributes
Optimized for a common set of
transactions, usually adding or
retrieving a single row at a time per
table
Optimized for bulk loads and large,
complex, unpredictable queries that
access many rows per table
Optimized for validation of incoming
data during transactions; uses
validation data tables
Loaded with consistent, valid data;
requires no real time validation
Supports thousands of concurrent users Supports few concurrent users relative
to OLTP
Tychon Solutions, Chennai
How?
DATAMART
Canned
Reports,
Charts
OLAP
Adhoc
Reports,
Charts
PDA/Mobile
Devices
Excel
Tychon Solutions, Chennai
How ?
Dashboards
Define KPIs, dimensions, measures
Metrics, charts, trends
Data visualizations
Reports
OLAP Online Analytical Processing

Tychon Solutions, Chennai
Tychons Methodology
Understand
your
Business
Study your
Database
Understand
your
Reporting
needs
Define KPIs
(Key
Performance
Indicators)
Design
DATAMART
Recommend
appropriate
Reporting
tool
Tychon Solutions, Chennai
Tychons Deliverables
ETL Process, Security
Datamart
Measures, Dimensions
OLAP
PDF, Excel, Devices
Canned Reports
Setup, Training
Adhoc Reporting
Views, Auto Refresh
Dashboards
Performance Monitoring, Assurance
Support
Tychon Solutions, Chennai
Tychons Success Story
Implemented BI Sales for Larson-Juhl, the
largest photo frame manufacturer
Designed the Data-model to handle 50 million
sales records, 7 years data
Designed and Developed ETL process
Designed and Developed Various Sales Reports
and OLAP tool.
Used Webfocus BI Tool on their DB2 (AS/400) JD-
Edwards Database.
Tychon Solutions, Chennai
Tychons Success Story
How did Larson-Juhl get benefited?

Able to see historical product activity reports on the fly. Earlier
they were depending on printed copies and saved xls for
referring back to past
Able to identify the product performance, do trend analysis,
salesman performance analysis, gross margin analysis region
wise, product wise, customer wise, time period wise
Identify best and worst performers
(product/customer/salesman/regions/locations)
Access to latest sales information instantaneously instead of
waiting for month-end reports
Reclassify product groupings to perform What if? Analysis
Empower sales force and management with DATA. Business
Analysts can create their own easy adhoc drag and drop reports

Tychon Solutions, Chennai
Your Gain
Empowered Users
Accurate Reporting
Increased Sales
Efficient Operations
More Customer Satisfaction
Better Returns
Better Forecasting
Tychon Solutions, Chennai
Thank You
Tychon Solutions, Chennai