MODULE-1

CONCEPTS OF
COMMUNICATION
WHAT WE AIM TO LEARN?
To understand and appreciate the process
of communication as an important
constituent of the professional effectiveness.
And that can be through,
Definition of Communication
Process of Communication
Dimensions of Communication
Objectives of Communication
Characteristics of Communication
Roles of Verbal & Non-Verbal Symbols in
Communication
Barriers to Effective Communication
Forms of Communication



WHAT IS COMMUNICATION?
The word communication is derived from Latin words
communicare or cummunico both means to share.
It is a process of exchange of ideas, opinions and
as a means that individuals and organizations share
meaning with another. In other words, it refers to the
transmission and reception of facts, ideas, feelings
or attitudes, thoughts, opinions. It is interaction with
people for exchange of facts, ideas, feelings or
attitudes, thoughts and opinions.
Communication brings people together by establishing
commonness among people. It is a social need for an
individual and life blood for an organization.
In simple words Communication is the process of
sending and receiving message.
Employee communicates 75% of their working time and
an organization communicates 90% of its working time.
OBJECTIVES
1. Information: To pass on complete, accurate & precise
information.
2. Advice: To get specialized knowledge we have to seek
expert advice.
3. Order: To give the direction to perform a job in a certain
way.
4. Suggestion: To encourage the people to get an idea.
5. Persuasion (Opinion): To give choice in the relevant topic
for excel.
6. Education: To widen the knowledge and improve skills.
7. Warning: To forcefully demand an immediate action.
8. Motivation: To improve in various direction.
9. Knowledge: To educate as well as improve skills.
10. Raising Morale: To improve the performance and mental
fitness
FORMS OF COMMUNICATION
One way Communication & Two way
Communication
Verbal Communication & Non-Verbal
Communication
Formal Communication & Informal
Communication
Inter Personal & Intra-personal Communication
Extra personal
Organizational Communication
Mass Communication
Organizational
Communication
Formal
Communication
Up-ward
Communication
Down-ward
Communication
Informal
Communication
Diagonal
Communication
Grapevine
DIMENSIONS OF COMMUNICATION
Downward Communication
Upward Communication
Diagonal Communication
Grapevine
CHARACTERISTICS
To make communication more effective, one has to
follow scientific principles of communication. Which
are,
Completeness
Conciseness
Consideration
Concreteness
Clarity
Courtesy
Correctness
COMMUNICATION IS A DYNAMIC PROCESS
Communication is a two way process where one
party is a sender and other is a receiver.
The sender must have his/her ideas, thoughts,
emotions which can be convey to receive by any
medium of expression which is called a channel.
The process of communication can be understood
by the given steps.
Sender
Encoding
Message
Channel
Receiver
Decoding
Feedback

COMMUNICATION PROCESS
CHANNEL
AND
MEDIUM
Phase 1
Sender has an idea
Phase 2
Sender encodes
idea
Phase 3
Sender transmits
message
Phase 6
Receiver sends
feedback
Phase 5
Receiver decodes
message
Phase 4
Receiver gets
message
SITUATION
COMMUNICATION ROADBLOCKS
1. Difference in Perspective: Deaf husband or wife
2. Difference in Knowledge level: White magic,
Teacher & Student
3. Lack of Common language: Plumber, IDEA
4. Tendency to stereotype and jump to conclusion:
Postman
5. Strong emotions: Thief did murder
6. Self- centredness: Considering one self
7. Plain Laziness: In presenting &in asking
LEVELS OF COMMUNICATION
VERBAL
NON-VERBAL
Gestures
Postures
Movements
SYMBOLIC

ROLE OF VERBAL AND NON-VERBAL SYMBOLS IN
COMMUNICATION

1. VERBAL COMMUNICATION

Oral Communication
Face to face
Telephone
Presentation
Interview
Meeting

Written Communication
Letter
Memo
Notice
Circular
Report
2. NON-VERBAL COMMUNICATION
Clothes And Accessories
Gestures
Postures
Facial Expressions
Eye Contact
Touch
Space
Time
Silence
Paralinguistic Symbols

BARRIERS TO EFFECTIVE COMMUNICATION
Physical Barriers: Insufficiently insulated rooms, sounds related to
physical disturbances and distractions either in the surrounding
environment or somewhere close by which perforce draw attention
of the participants.
Psychological Barriers: Mental turbulence of any type which
distracts the interactant or prevents him from paying attention to
the message.
Semantic Barriers If the receiver is not able to comprehend the
message that the sender intends to convey, it results into language
barrier in the process of communication.
Organizational Barriers: Two channels of communication- formal &
informal. Both these systems are important and carry message-
Sometimes giving information, sometimes reinforcing and
sometime conflicting- throughout the organization.
Interpersonal Barrier: Emotional reactions, positive and negative
attitude of the sender and receiver, wrong timing of message &
inattentive listening create communication barrier.
ROLE-PLAYS
Grapevine
Any 2 characteristics
Psychological barrier
Semantic
Organizational
Interpersonal
THANK YOU