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Effective Business Presentation for

Managerial Effectiveness
Good Communication is as stimulating as
black coffee, and just as hard to sleep after.

- Anne Morrow Lindbergh
http://www.quotationspage.com/quotes/Anne_Morrow_Lindbergh
A. Chatterjee, IIMI, July 2004
A. Chatterjee, IIMI, July 2013
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Become a more Effective
Manager by
Increasing reading, writing, speaking and
listening proficiently

Communicating concisely and correctly and
avoiding misunderstandings
A. Chatterjee, IIMI, July 2013
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Significance of Oral
Communication for Managers
Managers are required to make presentations,
deliver short prepared speeches, and speak
extempore on a variety of topics.

To be effective and confident, communicators
should possess skills like:
effective speech organisation
audience analysis
critical thinking
forceful presentation
and a suitable delivery style
A. Chatterjee, IIMI, July 2013
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http://www.armsth.ru
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Do I need this?
Facts
Me
State-
ment
How
do
I see
myself?
You
State-
ment
How
does
he/she
treat
me?
Appeal
What does he/she
want from me?

Audience Focus
http://www.tf.uni-kiel.de/
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Presentation Structure

The Content can be
divided into three parts

The Introduction

The Main Body

The Conclusion
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Visuals
Use only when needed, otherwise
they become distracters instead of
communicators

They should relate to the message
and help make a point

Ask yourself if it makes the message
clear

Simple diagrams/graphics are great
communicators
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Preparing Visuals

Fonts
Font Size
Bullets
Caps and Italics
Colours
Background

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Preparing Visuals - Fonts
Choose a clean font that is easy to
read
Roman and Gothic typefaces are
easier to read than Script or Old
English
Stick with one or two types of fonts
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Bulleted items should be no smaller than 22
points

The title should be no smaller than 28 points
Preparing Visuals - Fonts Size
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Keep each bullet to one line, two at the most
Limit the number of bullets in a screen to six,
four if there is a large title, logo, picture, etc.
This is known as cueing.
You want to cue the audience in on what you
are going to say.
Cues can be thought of as a brief preview.
This gives the audience a framework to build
upon.

Preparing Visuals - Bullets
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If you crowd too much text, the audience will
not read it.
Too much text makes it look busy and is hard
to read.
The audience will not spend the energy
reading it, when you are going to tell them
what it says.
Our reading speed does not match our
listening speed; hence, they confuse instead
of reinforcing each other.
Preparing Visuals - Bullets (cont.)
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Do not use all capital letters
Makes text hard to read
Conceals acronyms
Denies their use for EMPHASIS
Italics
Used for quotes
Used to highlight thoughts or ideas
Used for book, journal, or magazine titles

Preparing Visuals - Caps & Italics
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Preparing Visuals - Punctuation
Do not put a full stop after a bulleted point,
unless it is a full sentence.
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Reds and oranges are high-energy but can
be difficult to stay focused on.
Greens, blues, and browns are mellower, but
not as attention grabbing.
White on dark background should not be
used if the audience is more than 20 feet
away.
Preparing Visuals - Colours
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The Colour Wheel

Adjacent colours (next to each other)
harmonise with one another, e.g. Green and
Yellow
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Clashing Colours

Colours that are
directly opposite
from one another
are said to clash.
These provide
readability - e.g.
yellow on blue.
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YOU
Do not use the media to hide you
The audience came to see you
The media should enhance the presentation, not
BE the presentation
If all you are going to do is read from the slides or
overheads, then just send them the slides.
Remember, only you can prevent
Death by PowerPoint
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References
http://www.armsth.ru
http://www.tf.uni.keil.de
http://www.nwlink.com
http://www.plu.edu.libr/media/designing_visuals.html
http://www.quotationspage.com/quotes/Anne_Morrow_
Lindbergh
Dulek, E.R.& Fielden, J.S. ,1990. Principles of Effective
Oral Business Presentations. New York Macmillan
Publishing co. pp. 376-392.
A. Chatterjee, IIMI, July 2013